Can Influencers Save the Fur Industry?

How Real Brands Sell Virtual Fashion, The Mystery of Davé [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [PV Paris | DDNL | Jul 8, 9, 11, 13, 15-20 (2019)]( THE UPFRONT Dear BoF Community, Global fur sales are in freefall, declining from $40 billion in 2015 to only $33 billion last year, according to the International Fur Federation. The plunge in sales comes following a slowdown in China and shifting attitudes in the West, where cities are banning fur sales and fashion brands are dropping fur from their collections. But as Tamison O'Connor writes in today's BoF Professional exclusive, the fur industry is turning to Instagram influencers to shape consumer perceptions and boost sales. Will it work? [Read our analysis on the battle save the fur industry](. Imran Amed, Editor in Chief TODAY'S MUST READ [Intelligence]( [Why the Fur Industry Is Betting on Influencers]( BY Tamison O'Connor [Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Fashion-Tech]( [Would You Buy a Virtual Pair of Nikes?]( BY Chavie Lieber [Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.]( To access this article, become a BoF Professional Member [JOIN]( [This Week in Fashion]( [How H&M Plans to Survive the Retail Apocalypse]( BY BoF Team [The Swedish fast-fashion giant’s strategy for navigating the changing retail landscape provides useful lessons for the industry at large.]( To access this article, become a BoF Professional Member [JOIN]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Stella McCartney: ‘It’s Not Like I’m Here for an Easy Life’]( [THE GUARDIAN]( 2 [What’s Next for Skincare?]( [BRITISH VOGUE]( 3 [Brazil's Fashion Industry Has a Diversity Problem]( [CNN]( 4 [Jony Ive and the Myth That Only Certain People Can Design]( [HARVARD BUSINESS REVIEW]( 5 [The Mystery of Davé]( [THE NEW YORK TIMES]( [BoF CAREERS - FEATURED JOBS]( [Graphic Designer]( [Coach]( New York, United States [Digital Analyst]( [Browns]( London, United Kingdom [View All Jobs]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom