Dior and Chanel's New Beauty Play

Valentino's Latest Collection, Bonobos and Modcloth's Future [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [Milano Unica (DD) - July 3-6, 2019]( THE UPFRONT Dear BoF Community, Most top luxury brands sell their fashion goods directly to consumers. But in beauty, they typically leverage third-party department stores, beauty chains and airport kiosks to drive the majority of sales. Yet the rise of niche players like Le Labo, Jo Malone and Diptyque have proven there’s space for a retail-driven model in beauty, and major luxury brands have taken notice. Today on BoF, Laure Guilbault explores the [shifting mindsets that brands like Dior and Chanel have towards operating their beauty businesses directly]( — and the valuable customer data they can capture in the process. Imran Amed, Editor in Chief TODAY'S MUST READ [Intelligence]( [Why Dior and Chanel Are Launching Direct Retail for Beauty]( BY Laure Guilbault [The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Haute Couture - Autumn 2019]( [Valentino’s Haute Humanism]( BY Tim Blanks [Pierpaolo Piccioli's insistence on diversity and inclusivity has brought couture down to earth at the same time as he has sent it soaring to heaven.]( To access this article, become a BoF Professional Member [JOIN]( [News & Analysis]( [Report: Walmart Has Discussed Selling Bonobos and Modcloth]( BY Reuters [Both clothing businesses, which were acquired by the American retail giant in 2017, are unprofitable, according to a report by Vox.]( [None of Your Business]( [None of Your Business with Erdem Moralioglu]( BY BoF Team [In the fifth episode of the series, we test the business savvy of designer Erdem Moralioglu.]( [NEWS BITES]( [JD Sports Counters Retail Gloom with Athleisure Trend and Global Expansion]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Inside the Conflict at Walmart That’s Threatening Its Race With Amazon]( [VOX]( 2 [The Wealth Gap Is a Retail Problem]( [RETAIL DIVE]( 3 [Amazon Wants to Make Whole Foods a Beauty Destination]( [QUARTZY]( 4 [Demographic Trends Shaping Luxury in China]( [JING DAILY]( 5 [Emma Chamberlain and the Rise of the Relatable Youtuber]( [THE ATLANTIC]( [BoF CAREERS - FEATURED JOBS]( [Collection Coordinator HUGO Womenswear (m/w/d)]( [Hugo Boss]( Metzingen, Germany [Responsable Business Development (H/F)]( [Louis Vuitton]( Paris, France [Personal Stylist]( [The RealReal]( West Hollywood, United States [View All Jobs]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom