Rebooting Victoria's Secret

Stella McCartney & Google Have Big Plans, Hillary Kerr of WhoWhatWear [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [SCAD | DDNL | MAY 13-May 18, 2019]( THE UPFRONT Dear BoF Community, Once upon a time, the Victoria's Secret fashion show was at the apex of consumer marketing, reaching millions of people around the world with its flashy showcase of idealised beauty. But with the rise of social media and changing social attitudes, the tried-and-true marketing tactic is no longer working. Last year’s broadcast received its lowest ever ratings, attracting 3.3 million people, down by two-thirds since 2014, according to Nielsen. Press coverage has focused more on the show's lack of diversity and on the objectification of women. Last week, in a major retreat, the company announced that it will no longer broadcast its fashion show on American network television. But what actions should the company take now? Read our analysis on [how Victoria's Secret can save itself](. Imran Amed, Editor in Chief TODAY'S MUST READ [News & Analysis]( [Victoria's Secret Can Still Save Itself. Here's Where It Should Start.]( BY Alexandra Mondalek [The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Intelligence]( [Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap]( BY Sarah Kent [The tech giant and eco-luxury brand plan to track the environmental impact of cotton and viscose, two of the most commonly used fibres in clothing. Their goal: create a tool that can quantify even the most obscure links in the fashion supply chain]( [Break Into Fashion]( [How I Became... Chief Content Officer of Who What Wear]( BY Sophie Soar [BoF sits down with host and content creator Hillary Kerr, the co-founder of Clique Media, Digiday’s Most Innovative Publisher in 2018, to hear her how she built her career and discuss her new careers advice podcast: 'Second Life'.]( [NEWS BITES]( [Ralph Lauren Turnaround Sticks as Profit Beats Highest Estimate]( [460,000 Uniqlo Online Accounts Accessed in Japan Hack]( [Amazon Debuts Click-and-Collect Counters in UK and Italy]( [Shopping Centre Values Slashed in UK Retail Crisis]( [Google Unveils Slew of New Digital Ad Formats in Amazon Battle]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Fashion Has Shockingly Few Female CEOs]( [QUARTZ]( 2 [Thirty Minutes with 11 Honoré​’s Patrick Herning]( [RETAIL DIVE]( 3 [Trade War Could Cause ‘Widespread Store Closures’]( [CNBC]( 4 [David Beckham Appoints Independent Brand and Commercial Team]( [THE DRUM]( 5 [Inside Suitsupply's China Strategy]( [JING DAILY]( [BoF CAREERS - FEATURED JOBS]( [Brand Marketing Manager]( [Marchon Eyewear]( Melville, New York, United States [Buyer, Menswear (EMEA)]( [Alexander McQueen]( London, United Kingdom [Senior Partner Communications Officer]( [John Lewis & Partners]( London, United Kingdom [View All Jobs]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom