How to Get Your Customers to Pay Full Price

Luxury Defies China Slowdown Fears, Chanel Shows in Paris [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST THE UPFRONT Dear BoF Community, One problem that fashion brands and retailers are facing around the world is rampant discounting, which has trained customers to wait for sales instead of paying full price. This has a dampening effect on profit margins, and creates a vicious cycle. So how can you combat this problem? In today’s [BoF Professional member exclusive]( Lauren Sherman shares a powerful case study on how to combat the discounting cycle and breaks down the tactics on how to keep profit margins healthy. It’s definitely a worthwhile morning read. Imran Amed, Editor in Chief TODAY'S MUST READ [Intelligence]( [How to Get Your Customers to Pay Full Price]( BY Lauren Sherman [Discounting is rampant at retail, but these tactics can help you keep margins healthy.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Ready-to-Wear - Autumn 2019]( [Karl Lagerfeld Wasn’t One for Goodbyes]( BY Tim Blanks [In his final collection, which made crystal clear that fashion’s empire builder is no more, the late designer offered a fresh take on Chanel classics.]( To access this article, become a BoF Professional Member [JOIN]( [NEWS BITES]( [Luxury Defies China Slowdown Fears]( [Trump Plans to End India's Preferential Trade Treatment]( [L Brands Investor Pushes for Victoria's Secret Spinoff]( [Target Shares Jump due to Improved 2019 Forecast]( [PARIS FASHION WEEK]( [Tack and Techno at Louis Vuitton]( [As much as Nicolas Ghesquière insisted on the value of diversity, there was a curious, dulling uniformity in his march-past of models.]( [Decoding Louise Trotter’s Lacoste Debut]( [There’s plenty of time for the newly installed designer to unfurl an entire brand universe at the world-famous French tennis label, but it’s hard to get there without a clear entry point.]( [DAILY DIGEST Fashion News from Around the Web]( 1 [How Allbirds Took on Adidas and Nike's Big Shoe Duopoly]( [WIRED]( 2 [At 21, Kylie Jenner Becomes the Youngest Self-Made Billionaire Ever]( [FORBES]( 3 [Macy's: 'We Know We Have to Disrupt Ourselves’]( [RETAIL DIVE]( 4 [To Understand What Makes Balenciaga a True Fashion Innovator, Look at Its Parkas]( [QUARTZY]( 5 [Meet the Woman Who Rescued Thinx]( [INC]( [BoF CAREERS - FEATURED JOBS]( [Director of Buying]( [Maison Margiela]( New York, United States [MCQ Designer, WRTW]( [Alexander McQueen]( London, United Kingdom [DIGITAL MARKETING DIRECTOR]( [Moncler]( Milano, Italy [View All Jobs]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom