Building a Beauty Brand With Just One Product

Vuitton Handbags Boost Sales for LVMH, StockX Targets the UK [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [TUMI | DDNL | Jan28 - Feb2 | 2019]( THE UPFRONT When a beauty brand launches with just one product, the stakes are high. The founders behind Summer Fridays, Vintner’s Daughter and other successes offer tips on how to [get it right on the first try](. Meanwhile, podcasts are becoming a [popular communications tool]( for fashion companies despite their non-visual nature and limited reach in a saturated market. Plus, LVMH said it was "cautiously" confident about the year ahead after [fourth-quarter sales held up]( in the face of fears of a slowdown in China, and StockX is [going after]( the UK’s $262 million sneaker resale market. PROFESSIONAL EXCLUSIVE [The Business of Beauty]( [How to Build a Beauty Brand With Just One Product]( BY Rachel Strugatz [When a beauty brand launches with just one product, the stakes are high. The founders behind Summer Fridays, Vintner’s Daughter and other successes offer tips on how to get it right on the first try.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Intelligence]( [Why Fashion Brands Are Launching Podcasts]( BY Jessica Schiffer [Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.]( [News & Analysis]( [Vuitton Handbags Boost LVMH Sales]( BY Reuters [LVMH on Tuesday said it was "cautiously" confident about the year ahead after fourth-quarter sales held up in the face of fears of a slowdown in China.]( [NEWS BITES]( [Cult Accessories Label Wandler Launches Footwear]( [StockX Opens Office in London and Plans Store]( [Retail-Tech Cluster Gives Israel a Stake in Global Fashion]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Bullying Is Still Alive and Well in the Fashion Industry]( [FASHIONISTA]( 2 [Zara Unexpectedly Changes its Logo]( [HYPEBEAST]( 3 [Hims Will Be Worth $1 Billion]( [REFINERY29]( 4 [How Georgia Took the Fashion World by Storm]( [REFINERY29]( 5 [Giorgio Armani, the Inventor of Red Carpet Power-Dressing]( [VANITY FAIR]( FROM THE ARCHIVE [Luca's Letter]( [The Truth About Jewellery]( BY Luca Solca [The unique dynamics of the jewellery category bode well for luxury incumbents, new entrants and investors alike, argues Luca Solca.]( To access this article, become a BoF Professional Member [JOIN]( [BoF CAREERS - FEATURED JOBS]( [Operations Manager]( [Rent the Runway]( New York, United States [Vice President Production & Sourcing]( [Max-Bone]( Los Angeles, United States [Graphic Design Coordinator for Menswear]( [Bershka]( Tordera, Spain [Coordinateur Planning]( [Berluti]( Paris, France [Associate Buyer, Men's Knits and Sweaters]( [Stitch Fix]( San Francisco, United States [Head of Commercial Finance]( [CIFF]( Copenhagen, Denmark [View All Jobs]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom