Hermès’ Anti-Marketing Marketing

Birkenstock's Fashion Strategy, Versace Takeover to Bring Jobs to Italy [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [DDNL | Z&V | Sep 24-29, 2018]( THE UPFRONT Hermès has built [a $6 billion business]( with no marketing department. Elsewhere, Birkenstock’s CEO comes clean about the company’s [conflicted relationship]( with fashion and Kim Jones thinks it's time to [retire the term]( ‘streetwear.’ Is Yoox closer to launching [its own private label]( PROFESSIONAL EXCLUSIVE [Intelligence]( [Hermès’ Anti-Marketing Marketing]( BY Lauren Sherman [The French luxury giant has built a $6 billion business without a marketing department.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Intelligence]( [Inside Birkenstock’s Tumultuous Relationship With Fashion]( BY Cathaleen Chen [The 244-year-old sandal brand is opening its first boutique in the US and will unveil a new online store for collaborations later this year.]( [NEWS BITES]( [Yoox Closer to Launching Own Label]( [Versace Takeover Will Bring Jobs to Italy]( [Boohoo Raises Sales Guidance After First-Half Profit Jumps]( [Amazon to Open Store in New York City in Latest Brick-and-Mortar Push]( [THE BUSINESS OF FASHION WEEK]( [Transformational Defiance at Maison Margiela]( [In the midst of our deeply chaotic nowness, John Galliano nailed the moment.]( [Dries van Noten's Seductive Unpredictability]( [The collection was Dries at his very best, working the contrasts between high and low and marrying the functional beauty of workwear to the embroidered glories of something approaching couture.]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Rick Owens Is Still Out There]( [GQ]( 2 [Nike Nearly Dropped Colin Kaepernick Before Embracing Him]( [THE NEW YORK TIMES]( 3 [Billboards Are Having a Heyday in a Digital World]( [RECODE]( 4 [Kim Jones Thinks It's Time to Retire the Term 'Streetwear']( [HIGHSNOBIETY]( 5 [Are Online Waitlists for Fashion Items a Total Scam?]( [FASHIONISTA]( FROM THE ARCHIVE [People]( [Virgil Abloh: ‘I Am Not a Designer’]( BY Vikram Alexei Kansara [The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.]( To access this article, become a BoF Professional Member [JOIN]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( [BoF CAREERS - FEATURED JOBS]( [Head of Digital]( [Global Brands Group]( London, United Kingdom [Manager, Fabric Research & Development]( [Gap]( New York, United States [Signage and Production Team Lead]( [DFS Group]( Los Angeles, United States [Assistant Manager - Production - Men's]( [Old Navy]( San Francisco, United States [Sustainable Fabric Technician]( [Stella McCartney]( London, United Kingdom [Trainer, South East Asia]( [Saint Laurent]( Singapore, Singapore [View All Jobs]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom