Tiffany’s Trick for Winning over Millennials

Sephora Takes on Beautycon, The Gucci-Gap Divide, Nordstrom Inks Deal with Reformation [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [Pitti - June 4 - 9 | May 21 - 26, 2018]( THE UPFRONT “Love is still a hot business,” says Tiffany & Co. chief executive Alessandro Bogliolo, explaining his [strategy for wooing millennials]( despite falling marriage rates. Elsewhere, luxury labels like Gucci and Balenciaga — whose $1,300 'T-Shirt Shirt' spawned countless memes last week — are [performing much better than mass brands](. When was the last time a Gap T-shirt generated that kind of traction on Instagram? In other news, [LVMH's Bernard Arnault]( sends a powerful message by putting son Antoine in charge of image and communication. TODAY'S MUST READ [Intelligence]( [Tiffany CEO: ‘Love Is Still a Hot Business’]( BY Lauren Sherman [Chief executive Alessandro Bogliolo believes the American jewellery house is uniquely positioned to cater to millennials, despite falling marriage rates.]( TOP STORIES [This Week in Fashion]( [The Gucci-Gap Divide: How Luxury Is Winning the Race for Millennial Spend]( BY BoF Team [Luxury labels like Gucci and Balenciaga — whose $1,300 'T-Shirt Shirt' spawned countless memes this week — are pulling away from the pack. When was the last time a Gap t-shirt generated that kind of traction on Instagram?]( [News & Analysis]( [How Marc Jacobs Fell Out of Fashion]( BY The New York Times [In recent years, Jacobs has left Louis Vuitton, shrunk his own business, shut dozens of stores and lost his longtime business partner. And what’s happening with that IPO?]( [NEWS BITES]( [Sephora Takes on Beautycon With Its Own Event]( [Reformation Moves to Wholesale With New Nordstrom Deal]( [Osman Yousefzada Debuts Solo Exhibition]( [DAILY DIGEST Fashion News from Around the Web]( 1 [LVMH's Antoine Arnault Takes Up Group Image as Heirs Flex Muscle]( [BLOOMBERG]( 2 [When Sales and Marketing Aren’t Aligned, Both Suffer]( [HARVARD BUSINESS REVIEW]( 3 [What Google’s AI Feature Means for Fashion]( [RACKED]( 4 [Ulta Shrugs off Department Store Challengers]( [RETAIL DIVE]( 5 [Is Gucci Stylish or Tacky?]( [THE NEW YORK TIMES]( FROM THE ARCHIVE [Luca's Letter]( [The End of Cookie-Cutter Luxury Stores]( BY Luca Solca [Luxury brands must reimagine their retail experiences, pivoting away from larger, standardised stores to something more authentic and varied, argues Luca Solca.]( [BoF CAREERS - FEATURED JOBS]( [Head of Men Division (H/F)]( [Vestiaire Collective]( Paris, France [Wholesale Manager]( [Loewe]( New York, United States [Head of Sales]( [Fabrizio Viti]( London, United Kingdom [Art Director]( [AMIRI]( Los Angeles, United States [Fashion Copy Editor - English (f/m)]( [Mytheresa.com]( Munich, Germany [View All Jobs]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom