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Actionable Insight, Advice and Inspiration   ~/AAAHagA~/RgRolMMMP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9d3o1aGdvMTZnZmRkJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8wNjA4MjRfTm9uLU1lbWJlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZq0NPrJmIDQOVFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk   Dear {NAME}, Written to help you make better business decisions, BoF case studies explore the latest opportunities and challenges in fashion, luxury and beauty, told through the real-life experiences of top industry players. Each case study draws on extensive interviews from leading brands and retailers to share unparalleled insight, advice and inspiration on trending topics, including “How Brands Can Balance DTC and Wholesale,” “Building an Effective Loyalty Programme” and “How to Create Cultural Moments on Any Budget.” For unlimited access to our entire case study collection, plus news, analysis, masterclasses and digital live events, join BoF Professional now with our 30-day risk-free trial for just £1/$1/€1. [JOIN NOW](~/AAAHagA~/RgRolMMMP0TVaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2ZlYXR1cmU9Y2FzZS1zdHVkeSZsaWQ9d2kxYzJ6MmRpamUyJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8wNjA4MjRfTm9uLU1lbWJlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZq0NPrJmIDQOVFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk)   Our Must-Read Case Studies Include   ~/AAAHagA~/RgRolMMMP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9kaXJlY3QtdG8tY29uc3VtZXIvY2FzZS1zdHVkeS1ob3ctYnJhbmRzLWNhbi1iYWxhbmNlLWR0Yy1hbmQtd2hvbGVzYWxlLz9saWQ9ems1dGpmMXp1ejM5JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8wNjA4MjRfTm9uLU1lbWJlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZq0NPrJmIDQOVFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk How Brands Can Balance DTC and Wholesale BoF breaks down how emerging and established brands can ensure that DTC and wholesale channels are contributing to overall sales and profit growth without cannibalising one another. ~/AAAHagA~/RgRolMMMP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9sdXh1cnkvdG9wLW9uZS1wZXJjZW50LXdlYWx0aHktY3VzdG9tZXJzLWd1Y2NpLW15dGhlcmVzYS10aWZmYW55Lz9saWQ9dm42cmNvOXFhMXpyJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8wNjA4MjRfTm9uLU1lbWJlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZq0NPrJmIDQOVFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Selling Luxury to the 1% BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients to increase their spending in the long term. ~/AAAHagA~/RgRolMMMP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvcmV0YWlsL3Byb2ZpdGFibGUtc3RvcmUtZ3VpZGUtc2FsZS1tYWxsLXNob3BwaW5nLXByaW1hcmstdW5pcWxvLWFyaXR6aWEvP2xpZD1wYXhoYjRvbjNreHImdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkaWVzX0NvbGxlY3Rpb25fU3VtbWVyXzA2MDgyNF9Ob24tTWVtYmVycyZ1dG1fY29udGVudD1XBXNwY2V1QgpmrQ0-smYgNA5UUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ The Art and Science of Retail Store Success BoF identifies the key strategies for successful store management, from choosing the right location, retaining employees, understanding its sales potential and making sure it serves its local clientele. ~/AAAHagA~/RgRolMMMP4QtAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL21hcmtldGluZy1jdWx0dXJhbC1tb21lbnRzLWFueS1idWRnZXQtZ3VpZGUtY2FsdmluLWtsZWluLWplcmVteS1hbGxlbi13aGl0ZS1yZWZvcm1hdGlvbi1tb25pY2EtbGV3aW5za3kvP2xpZD1kanNjNXBlbTNicXEmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkaWVzX0NvbGxlY3Rpb25fU3VtbWVyXzA2MDgyNF9Ob24tTWVtYmVycyZ1dG1fY29udGVudD1XBXNwY2V1QgpmrQ0-smYgNA5UUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ How to Create Cultural Moments on Any Budget BoF breaks down how brands can identify the right cultural figure or asset to partner with, which channels are best for bringing partnerships to life, and what tools are needed for measuring a cultural moment's impact. ~/AAAHagA~/RgRolMMMP4QWAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvYmVhdXR5L2J1aWxkaW5nLWxveWFsdHktcHJvZ3JhbW1lLXBsYXlib29rLWN1c3RvbWVyLXJldGVudGlvbi1iZWF1dHktZmFzaGlvbi11bHRhLWRpb3ItY2hhbmVsLz9saWQ9eXk0eDZscmJ3aTJ0JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8wNjA4MjRfTm9uLU1lbWJlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZq0NPrJmIDQOVFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Building an Effective Loyalty Programme Loyalty programmes have proven to be a significant opportunity as they become more sophisticated each year. BoF explores how to launch, run and grow a loyalty programme in beauty and fashion, looking at what drives sales, online buzz, membership growth and repeat customers. ~/AAAHagA~/RgRolMMMP4QYAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvdGVjaG5vbG9neS9kYXRhLWN1c3RvbWVyLXNob3BwaW5nLWNvbm5lY3Rpb24tZ3VpZGUtYWktdGFwZXN0cnktY29hY2gta2F0ZS1zcGFkZS1zdHVhcnQtd2VpdHptYW4vP2xpZD04dG5kYzFnNGZ6YzkmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkaWVzX0NvbGxlY3Rpb25fU3VtbWVyXzA2MDgyNF9Ob24tTWVtYmVycyZ1dG1fY29udGVudD1XBXNwY2V1QgpmrQ0-smYgNA5UUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ How to Turn Data Into Meaningful Customer Connections Fashion businesses need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to know their customer, allowing them to make smarter decisions that serve shoppers and drive results. ~/AAAHagA~/RgRolMMMP4QlAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvYmVhdXR5L2hlcm8tcHJvZHVjdC1mcmFuY2hpc2UtdGFydGUtbmFycy10b28tZmFjZWQtc2hhcGUtdGFwZS1jb25jZWFsZXItb3JnYXNtLWJsdXNoLWJldHRlci10aGFuLXNleC1tYXNjYXJhLz9saWQ9dGw3MTI0OHJycXFhJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8wNjA4MjRfTm9uLU1lbWJlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZq0NPrJmIDQOVFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk How to Launch and Grow a Hero Product Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises. ~/AAAHagA~/RgRolMMMP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3Nwb3J0cy1tYXJrZXRpbmctdGFnLWhldWVyLWh1Z28tYm9zcy1lZGl0LWxkbi1hdGhsZXRlcy1zcG9uc29yc2hpcC8_bGlkPTFkaDQydXV4amdocCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXNlX1N0dWRpZXNfQ29sbGVjdGlvbl9TdW1tZXJfMDYwODI0X05vbi1NZW1iZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmatDT6yZiA0DlRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Fashion's New Rules for Sports Marketing Capitalising on sport’s soaring commercial and cultural relevance is a primary focus for fashion brands. BoF explains the winning sports marketing strategies that hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers. 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