New Roles at Coach, Erdem and AWWG

Who international retailers hire to crack the US market. ~/AAAHagA~/RgRoSZ4UP0SCaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoSZ4UP0QiaHR0cHM6Ly9hZC5jLXdlYi5pdC9jbGljaz9pPTEyMjAxMlcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ In this week’s Careers Newsletter, read BoF senior correspondent Sheena Butler-Young’s latest: [Who International Retailers Hire to Crack the US Market](~/AAAHagA~/RgRoSZ4UP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvd2hvLWludGVybmF0aW9uYWwtcmV0YWlsZXJzLWhpcmUtdG8tY3JhY2stdGhlLXVzLW1hcmtldC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). When Primark was plotting its US entry in 2014, among the first people the Dublin, Ireland-based retailer hired was a head of human resources. The company went with Susan Hoffman, a 30-year veteran in the field, mostly at PepsiCo and BJ’s Wholesale, to head up what’s known internally as the people and culture team. In the US, that title carried extra weight: Hoffman was tasked with helping a leader brought in from Dublin navigate the “geographically complex” and “incredibly diverse” US market, said John Hadeed, who succeeded Hoffman in the role after she retired in 2023. “Those first hires have to be rooted in what’s critical to running the business and understanding the local market,” he said. “We want to show up as Primark in the US, we don’t want to show up as some American version of Primark.” Primark is one of a growing number of European and Asian retailers in the midst of major US rollouts. The Irish retailer opened roughly a dozen stores there last year, with plans to reach 60 locations by 2026. Spain’s Zara and Mango and Japan’s Uniqlo are also expanding their footprint; the latter is doubling its North American store count with 20 new locations this year. The US is the biggest apparel market, and its consumers have proven more resilient than in other major economies. But breaking through is hard; what works in a retailer’s home country doesn’t always translate to an American audience. For every H&M or Zara, which have operated successfully in the country for decades, there’s many more Uniqlos, which have needed multiple attempts to build their US business. [→ READ MORE](~/AAAHagA~/RgRoSZ4UP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvd2hvLWludGVybmF0aW9uYWwtcmV0YWlsZXJzLWhpcmUtdG8tY3JhY2stdGhlLXVzLW1hcmtldC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - Plus, discover the latest jobs on BoF Careers, with roles in [merchandising at Coach](~/AAAHagA~/RgRoSZ4UP0S1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjQ0MC9hc3Npc3RhbnQtZ2xvYmFsLW1lcmNoYW5kaXNpbmctZnR3Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~), in [development and production at Erdem](~/AAAHagA~/RgRoSZ4UP0S6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjA3Mi9qdW5pb3ItZ2FybWVudC1hbmQtcXVhbGl0eS10ZWNobm9sb2dpc3QvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) and in [e-commerce at AWWG](~/AAAHagA~/RgRoSZ4UP0S_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjY2NC9tYXJrZXRwbGFjZS1jYXRhbG9ndWUtaW50ZXJuLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fY29udGVudD1pbnRybyNqb2ItZGVzY3JpcHRpb25XBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). - Explore the latest insights and analysis from BoF’s coverage in [what fashion designers need to know today](~/AAAHagA~/RgRoSZ4UP0TOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvY2FyZWVycy1tYXJrZXQtaW5zaWdodHMtaW5kdXN0cnktbmV3cy1mYXNoaW9uLWRlc2lnbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). [FIND YOUR NEXT JOB](~/AAAHagA~/RgRoSZ4UP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV9jb250ZW50PWludHJvX2N0YVcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) TOP JOBS ON BoF CAREERS [Brand Director - 12 Month Maternity Cover](~/AAAHagA~/RgRoSZ4UP0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjY3Ni9icmFuZC1kaXJlY3Rvci0xMi1tb250aC1tYXRlcm5pdHktY292ZXIvP1RyYWNrSUQ9MzQ5NTg3JnV0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPTI2NjY3NiZ1dG1fY29udGVudD1qb2JfMVcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) Emilia Wickstead London (Central), London (Greater) (GB) ~/AAAHagA~/RgRoSZ4UP0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjY3Ni9icmFuZC1kaXJlY3Rvci0xMi1tb250aC1tYXRlcm5pdHktY292ZXIvP1RyYWNrSUQ9MzQ5NTg3JnV0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPTI2NjY3NiZ1dG1fY29udGVudD1qb2JfMVcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Marketplace Catalogue Intern](~/AAAHagA~/RgRoSZ4UP0TOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjY2NC9tYXJrZXRwbGFjZS1jYXRhbG9ndWUtaW50ZXJuLz9UcmFja0lEPTM0OTU4NyZ1dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fdGVybT0yNjY2NjQmdXRtX2NvbnRlbnQ9am9iXzJXBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) AWWG Madrid, Spain ~/AAAHagA~/RgRoSZ4UP0TOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjY2NC9tYXJrZXRwbGFjZS1jYXRhbG9ndWUtaW50ZXJuLz9UcmFja0lEPTM0OTU4NyZ1dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fdGVybT0yNjY2NjQmdXRtX2NvbnRlbnQ9am9iXzJXBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Assistant, Global Merchandising, FTW](~/AAAHagA~/RgRoSZ4UP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjQ0MC9hc3Npc3RhbnQtZ2xvYmFsLW1lcmNoYW5kaXNpbmctZnR3Lz9UcmFja0lEPTM0OTU4NyZ1dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fdGVybT0yNjY0NDAmdXRtX2NvbnRlbnQ9am9iXzNXBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) Coach New York, New York, United States ~/AAAHagA~/RgRoSZ4UP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjQ0MC9hc3Npc3RhbnQtZ2xvYmFsLW1lcmNoYW5kaXNpbmctZnR3Lz9UcmFja0lEPTM0OTU4NyZ1dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fdGVybT0yNjY0NDAmdXRtX2NvbnRlbnQ9am9iXzNXBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Designer at VETEMENTS](~/AAAHagA~/RgRoSZ4UP0THaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjI3Ni9kZXNpZ25lci1hdC12ZXRlbWVudHMvP1RyYWNrSUQ9MzQ5NTg3JnV0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPTI2NjI3NiZ1dG1fY29udGVudD1qb2JfNFcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) Vetements Zurich, Switzerland ~/AAAHagA~/RgRoSZ4UP0THaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjI3Ni9kZXNpZ25lci1hdC12ZXRlbWVudHMvP1RyYWNrSUQ9MzQ5NTg3JnV0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPTI2NjI3NiZ1dG1fY29udGVudD1qb2JfNFcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Junior Garment & Quality Technologist](~/AAAHagA~/RgRoSZ4UP0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjA3Mi9qdW5pb3ItZ2FybWVudC1hbmQtcXVhbGl0eS10ZWNobm9sb2dpc3QvP1RyYWNrSUQ9MzQ5NTg3JnV0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPTI2NjA3MiZ1dG1fY29udGVudD1qb2JfNVcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) Erdem London (Central), London (Greater) (GB) ~/AAAHagA~/RgRoSZ4UP0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2NjA3Mi9qdW5pb3ItZ2FybWVudC1hbmQtcXVhbGl0eS10ZWNobm9sb2dpc3QvP1RyYWNrSUQ9MzQ5NTg3JnV0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPTI2NjA3MiZ1dG1fY29udGVudD1qb2JfNVcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [GUCCI Senior PR Manager](~/AAAHagA~/RgRoSZ4UP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2MjgwOC9ndWNjaS1zZW5pb3ItcHItbWFuYWdlci8_VHJhY2tJRD0zNDk1ODcmdXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09MjYyODA4JnV0bV9jb250ZW50PWpvYl82VwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) Gucci Seoul ~/AAAHagA~/RgRoSZ4UP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI2MjgwOC9ndWNjaS1zZW5pb3ItcHItbWFuYWdlci8_VHJhY2tJRD0zNDk1ODcmdXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09MjYyODA4JnV0bV9jb250ZW50PWpvYl82VwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [VIEW ALL JOBS](~/AAAHagA~/RgRoSZ4UP0SOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9icz91dG1fc291cmNlPW5ld3NsZXR0ZXJfY2FyZWVycyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXJlZXJzXzEwMDYyNCZ1dG1fY29udGVudD1qb2JzX2N0YVcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) WORKPLACE & TALENT [WORKPLACE & TALENT](~/AAAHagA~/RgRoSZ4UP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy93b3JrcGxhY2UtdGFsZW50P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RvcGljVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Who International Retailers Hire to Crack the US Market](~/AAAHagA~/RgRoSZ4UP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3doby1pbnRlcm5hdGlvbmFsLXJldGFpbGVycy1oaXJlLXRvLWNyYWNrLXRoZS11cy1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Sheena Butler-Young ~/AAAHagA~/RgRoSZ4UP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3doby1pbnRlcm5hdGlvbmFsLXJldGFpbGVycy1oaXJlLXRvLWNyYWNrLXRoZS11cy1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Entering a new country requires a delicate balance between staying true to a brand’s DNA and adapting to local tastes. Having the right people in place from day one can often be the determining factor between success and failure.](~/AAAHagA~/RgRoSZ4UP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvd2hvLWludGVybmF0aW9uYWwtcmV0YWlsZXJzLWhpcmUtdG8tY3JhY2stdGhlLXVzLW1hcmtldC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09U09WSlg2SjVYSkQyWEhNWlo1TU02S1RYU0EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoSZ4UP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvd2hvLWludGVybmF0aW9uYWwtcmV0YWlsZXJzLWhpcmUtdG8tY3JhY2stdGhlLXVzLW1hcmtldC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09U09WSlg2SjVYSkQyWEhNWlo1TU02S1RYU0EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [WORKPLACE & TALENT](~/AAAHagA~/RgRoSZ4UP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy93b3JrcGxhY2UtdGFsZW50P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVAzQldMSUFERUpIWERFMktOSkVQNE1WNE1ZJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RvcGljVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [What Fashion Designers Need to Know Today](~/AAAHagA~/RgRoSZ4UP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvY2FyZWVycy1tYXJrZXQtaW5zaWdodHMtaW5kdXN0cnktbmV3cy1mYXNoaW9uLWRlc2lnbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09UDNCV0xJQURFSkhYREUyS05KRVA0TVY0TVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdGl0bGVXBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By BoF Careers Team ~/AAAHagA~/RgRoSZ4UP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvY2FyZWVycy1tYXJrZXQtaW5zaWdodHMtaW5kdXN0cnktbmV3cy1mYXNoaW9uLWRlc2lnbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09UDNCV0xJQURFSkhYREUyS05KRVA0TVY0TVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfaW1hZ2VXBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [This month, BoF Careers provides essential sector insights to help design professionals decode fashion’s creative landscape.](~/AAAHagA~/RgRoSZ4UP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvY2FyZWVycy1tYXJrZXQtaW5zaWdodHMtaW5kdXN0cnktbmV3cy1mYXNoaW9uLWRlc2lnbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09UDNCV0xJQURFSkhYREUyS05KRVA0TVY0TVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoSZ4UP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvY2FyZWVycy1tYXJrZXQtaW5zaWdodHMtaW5kdXN0cnktbmV3cy1mYXNoaW9uLWRlc2lnbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX3Rlcm09UDNCV0xJQURFSkhYREUyS05KRVA0TVY0TVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [WORKPLACE & TALENT](~/AAAHagA~/RgRoSZ4UP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy93b3JrcGxhY2UtdGFsZW50P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVFQMkNQRlBDNFpBSVZCQUJRTkNHWVpMNVlFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RvcGljVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [The Best Jobs on BoF Careers](~/AAAHagA~/RgRoSZ4UP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvYmVzdC1mYXNoaW9uLWpvYnMtYm9mLWNhcmVlcnMtb3Bwb3J0dW5pdGllcy1uZXctcm9sZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVFQMkNQRlBDNFpBSVZCQUJRTkNHWVpMNVlFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RpdGxlVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By BoF Careers Team ~/AAAHagA~/RgRoSZ4UP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvYmVzdC1mYXNoaW9uLWpvYnMtYm9mLWNhcmVlcnMtb3Bwb3J0dW5pdGllcy1uZXctcm9sZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVFQMkNQRlBDNFpBSVZCQUJRTkNHWVpMNVlFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2ltYWdlVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Discover the most exciting career opportunities now available on BoF Careers — including jobs from Coach, Erdem and AWWG.](~/AAAHagA~/RgRoSZ4UP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvYmVzdC1mYXNoaW9uLWpvYnMtYm9mLWNhcmVlcnMtb3Bwb3J0dW5pdGllcy1uZXctcm9sZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVFQMkNQRlBDNFpBSVZCQUJRTkNHWVpMNVlFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2Rla1cFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoSZ4UP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvYmVzdC1mYXNoaW9uLWpvYnMtYm9mLWNhcmVlcnMtb3Bwb3J0dW5pdGllcy1uZXctcm9sZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9jYXJlZXJzJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhcmVlcnNfMTAwNjI0JnV0bV90ZXJtPVFQMkNQRlBDNFpBSVZCQUJRTkNHWVpMNVlFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2N0YVcFc3BjZXVCCmZRFBlnZkQ6L4tSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) SPECIAL FEATURE ~/AAAHagA~/RgRoSZ4UP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtYnJhbmQtbWFnaWMtaW5kZXgtdm9sdW1lLXR3by1mYXNoaW9uLWx1eHVyeS1icmFuZHMtcmFua2luZy1kaW9yLWxvdWlzLXZ1aXR0b24tdmVyc2FjZS1xdWlsdC1haS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2ltYWdlVwVzcGNldUIKZlEUGWdmRDovi1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk The BoF Brand Magic Index: Volume 2 Last month, BoF Insights launched the second volume of [The BoF Brand Magic Index](~/AAAHagA~/RgRoSZ4UP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtYnJhbmQtbWFnaWMtaW5kZXgtdm9sdW1lLXR3by1mYXNoaW9uLWx1eHVyeS1icmFuZHMtcmFua2luZy1kaW9yLWxvdWlzLXZ1aXR0b24tdmVyc2FjZS1xdWlsdC1haS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2NhcmVlcnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FyZWVyc18xMDA2MjQmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1QgpmURQZZ2ZEOi-LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~), powered by Quilt.AI, which uses cutting-edge AI technology to reveal the fashion industry’s most powerful brands. The Index's proprietary AI models assess how effective brands are in finding alignment, creating engagement and driving intent with customers, making it the industry’s most rigorous and comprehensive brand measurement tool. Find out which brands topped our ranking by downloading a sample of the report now or sign up for an Executive membership to access the full version of the report, which includes deep dives for all 50 brands. 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