How Sportswear’s Incumbents Lost Their Grip

Who International Brands Hire to Succeed in the US; Shein Nearing London IPO Filing ~/AAAHagA~/RgRoQSmUP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoQSmUP0S1aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX2NvbnRlbnQ9YWRfc2xvdFcFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: TUESDAY, JUNE 4, 2024 - Sportswear upstarts are [rapidly stealing market share](~/AAAHagA~/RgRoQSmUP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC90aGUtcmlzZS1vZi1zcG9ydHN3ZWFyLWNoYWxsZW5nZXItYnJhbmRzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) from brands that have dominated the category for decades. - An [international retailer’s first US hires](~/AAAHagA~/RgRoQSmUP0TaaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvd2hvLWludGVybmF0aW9uYWwtcmV0YWlsZXJzLWhpcmUtdG8tY3JhY2stdGhlLXVzLW1hcmtldC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) can determine whether they succeed or fail in cracking the market. - TikTok favourite activewear brand [Halara is opening its first pop-up in New York City.](~/AAAHagA~/RgRoQSmUP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9oYWxhcmEtb3BlbnMtcG9wLXVwLWluLW5ldy15b3JrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - Shiseido’s Angelica Munson, Sisley’s Christine d’Ornano and influencers Katie Fang and Dylan Mulvaney were among the speakers at [The Business of Beauty Global Forum’s first session](~/AAAHagA~/RgRoQSmUP0TNaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvYmVhdXR5L3RoZS1idXNpbmVzcy1vZi1iZWF1dHktZ2xvYmFsLWZvcnVtLW91ci1wbGFjZS1pbi1jdWx0dXJlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - Shein could file for an [IPO in London as soon as this week](~/AAAHagA~/RgRoQSmUP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3NoZWluLXRvLWZpbGUtZm9yLWxvbmRvbi1pcG8tYXMtc29vbi1hcy10aGlzLXdlZWsvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), seeking a £50 billion ($64 billion) valuation, according to media reports. - Investment firm [Consortium Brand Partners has acquired Outdoor Voices](~/AAAHagA~/RgRoQSmUP0TTaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvZGlyZWN0LXRvLWNvbnN1bWVyL291dGRvb3Itdm9pY2VzLWdldHMtYWNxdWlyZWQtYnktZHJhcGVyLWphbWVzLW93bmVyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - Plus, join us live today from 10:30 in Los Angeles, 13:30 New York, 18:30 London for the~/AAAHagA~/RgRoQSmUP0SyaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~[The Business of Beauty Global Forum](~/AAAHagA~/RgRoQSmUP0SzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) livestream. [Register now](~/AAAHagA~/RgRoQSmUP0SzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). TOP STORIES [RETAIL](~/AAAHagA~/RgRoQSmUP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX3Rlcm09V05JRlFDSFZLWkVaQkVNUDJDMkZCSVhBM00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Rise of Sportswear’s Challenger Brands, in Four Charts](~/AAAHagA~/RgRoQSmUP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC90aGUtcmlzZS1vZi1zcG9ydHN3ZWFyLWNoYWxsZW5nZXItYnJhbmRzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT1XTklGUUNIVktaRVpCRU1QMkMyRkJJWEEzTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Daniel-Yaw Miller ~/AAAHagA~/RgRoQSmUP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC90aGUtcmlzZS1vZi1zcG9ydHN3ZWFyLWNoYWxsZW5nZXItYnJhbmRzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT1XTklGUUNIVktaRVpCRU1QMkMyRkJJWEEzTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.](~/AAAHagA~/RgRoQSmUP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC90aGUtcmlzZS1vZi1zcG9ydHN3ZWFyLWNoYWxsZW5nZXItYnJhbmRzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT1XTklGUUNIVktaRVpCRU1QMkMyRkJJWEEzTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRoQSmUP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC90aGUtcmlzZS1vZi1zcG9ydHN3ZWFyLWNoYWxsZW5nZXItYnJhbmRzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT1XTklGUUNIVktaRVpCRU1QMkMyRkJJWEEzTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [WORKPLACE & TALENT](~/AAAHagA~/RgRoQSmUP0TPaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy93b3JrcGxhY2UtdGFsZW50P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RvcGljVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Who International Retailers Hire to Crack the US Market](~/AAAHagA~/RgRoQSmUP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3doby1pbnRlcm5hdGlvbmFsLXJldGFpbGVycy1oaXJlLXRvLWNyYWNrLXRoZS11cy1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Sheena Butler-Young ~/AAAHagA~/RgRoQSmUP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3doby1pbnRlcm5hdGlvbmFsLXJldGFpbGVycy1oaXJlLXRvLWNyYWNrLXRoZS11cy1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Entering a new country requires a delicate balance between staying true to a brand’s DNA and adapting to local tastes. Having the right people in place from day one can often be the determining factor between success and failure.](~/AAAHagA~/RgRoQSmUP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3doby1pbnRlcm5hdGlvbmFsLXJldGFpbGVycy1oaXJlLXRvLWNyYWNrLXRoZS11cy1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoQSmUP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3doby1pbnRlcm5hdGlvbmFsLXJldGFpbGVycy1oaXJlLXRvLWNyYWNrLXRoZS11cy1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPVNPVkpYNko1WEpEMlhITVpaNU1NNktUWFNBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRoQSmUP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX3Rlcm09MlpYRzZHTlBEVkZJSkJFS0NHQU9VQjdDNkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [TikTok Viral Brand Halara Enters the Real World](~/AAAHagA~/RgRoQSmUP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9oYWxhcmEtb3BlbnMtcG9wLXVwLWluLW5ldy15b3JrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT0yWlhHNkdOUERWRklKQkVLQ0dBT1VCN0M2SSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Malique Morris ~/AAAHagA~/RgRoQSmUP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9oYWxhcmEtb3BlbnMtcG9wLXVwLWluLW5ldy15b3JrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT0yWlhHNkdOUERWRklKQkVLQ0dBT1VCN0M2SSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19pbWFnZVcFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.](~/AAAHagA~/RgRoQSmUP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9oYWxhcmEtb3BlbnMtcG9wLXVwLWluLW5ldy15b3JrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT0yWlhHNkdOUERWRklKQkVLQ0dBT1VCN0M2SSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRoQSmUP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9oYWxhcmEtb3BlbnMtcG9wLXVwLWluLW5ldy15b3JrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT0yWlhHNkdOUERWRklKQkVLQ0dBT1VCN0M2SSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BEAUTY](~/AAAHagA~/RgRoQSmUP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX3Rlcm09Q0U3TE9EWFZXQkdURENFSDNHSFkzWUhQUlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1QgpmUZSkXmZFd3G4Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Business of Beauty Global Forum: Our Place in Culture](~/AAAHagA~/RgRoQSmUP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9iZWF1dHkvdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tb3VyLXBsYWNlLWluLWN1bHR1cmUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPUNFN0xPRFhWV0JHVERDRUgzR0hZM1lIUFJZJnV0bV9jb250ZW50PXRvcF9zdG9yeV80X3RpdGxlVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Joan Kennedy [During the first day of The Business of Beauty Global Forum, content creators Dylan Mulvaney, Katie Fang and Steph Hui; Shiseido executive Angelica Munson, Sisley global vice president Christine d’Ornano and more unpack how beauty is shaping culture.](~/AAAHagA~/RgRoQSmUP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS90aGUtYnVzaW5lc3Mtb2YtYmVhdXR5LWdsb2JhbC1mb3J1bS1vdXItcGxhY2UtaW4tY3VsdHVyZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX3Rlcm09Q0U3TE9EWFZXQkdURENFSDNHSFkzWUhQUlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfZGVrVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoQSmUP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS90aGUtYnVzaW5lc3Mtb2YtYmVhdXR5LWdsb2JhbC1mb3J1bS1vdXItcGxhY2UtaW4tY3VsdHVyZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX3Rlcm09Q0U3TE9EWFZXQkdURENFSDNHSFkzWUhQUlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRoQSmUP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRoQSmUP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [After China, Zara Expands Live Shopping Experiment to Europe and US](~/AAAHagA~/RgRoQSmUP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9hZnRlci1jaGluYS16YXJhLWV4cGFuZHMtbGl2ZS1zaG9wcGluZy1leHBlcmltZW50LXRvLWV1cm9wZS1hbmQtdXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPTZRNkhWRVhJR1pHTUpCQjNMUVZTSUNXRTVVJnV0bV9jb250ZW50PW5ld3NicmllZl8xVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Shein to File for London IPO as Soon as This Week](~/AAAHagA~/RgRoQSmUP0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3NoZWluLXRvLWZpbGUtZm9yLWxvbmRvbi1pcG8tYXMtc29vbi1hcy10aGlzLXdlZWsvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNjI0JnV0bV90ZXJtPU9GTDIyN0dNM1pIQ1RER0FYQkFQMjRXWFVBJnV0bV9jb250ZW50PW5ld3NicmllZl8yVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy](~/AAAHagA~/RgRoQSmUP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvZGlyZWN0LXRvLWNvbnN1bWVyL291dGRvb3Itdm9pY2VzLWdldHMtYWNxdWlyZWQtYnktZHJhcGVyLWphbWVzLW93bmVyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDYyNCZ1dG1fdGVybT1IWlVORFNZUVdCQTJGS1M3QVc2UTdKVFlXQSZ1dG1fY29udGVudD1uZXdzYnJpZWZfM1cFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) BoF PROFESSIONAL ~/AAAHagA~/RgRoQSmUP4QuAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9ldmVudHMvYmVhdXR5L3dlbGxuZXNzLWNvc21ldGljcy1za2luY2FyZS1mcmFncmFuY2UtaGFpcmNhcmUtc29sLWRlLWphbmVpcm8tc2hpc2VpZG8tZGVlcGFrLWNob3ByYS1ndWNjaS13ZXN0bWFuLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tbGl2ZXN0cmVhbS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2ltYWdlVwVzcGNldUIKZlGUpF5mRXdxuFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Live Today — The Business of Beauty Global Forum Livestream Session 2 and 3 of The Business of Beauty Global Forum 2024 livestream will begin later today at 10:30 in Los Angeles, 13:30 in New York, 18:30 London time. In ‘Session 2: Inside The Industry’, take a tour around the industry to meet the creative and executive leaders we can learn from, including Gucci Westman, Priya Venkatesh, Danessa Myricks, Heela Yang and more. Then, join us for the third and final session, ‘Beauty From The Inside Out’ as we examine the biggest opportunities in the wellness space and meet the innovators going after them, with talks from Alexander Gilkes, Deepak Chopra, Dr. Nigma Talib and more. [JOIN THE LIVESTREAM](~/AAAHagA~/RgRoQSmUP4QsAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9ldmVudHMvYmVhdXR5L3dlbGxuZXNzLWNvc21ldGljcy1za2luY2FyZS1mcmFncmFuY2UtaGFpcmNhcmUtc29sLWRlLWphbmVpcm8tc2hpc2VpZG8tZGVlcGFrLWNob3ByYS1ndWNjaS13ZXN0bWFuLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tbGl2ZXN0cmVhbS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA2MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2N0YVcFc3BjZXVCCmZRlKReZkV3cbhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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