Why Some Consumers Find Sustainable Marketing So Annoying

Lilly Pulitzer’s Rebrand; How Macy’s Can Repel the Barbarians at Its Gate ~/AAAHagA~/RgRoHt3PP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA5MDUyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoHt3PP0TXaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9tYXJrZXRpbmctcHIvbWFzdGVyY2xhc3MtaG93LXRvLWNyZWF0ZS1jdWx0dXJhbC1tb21lbnRzLW9uLWFueS1idWRnZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV9jb250ZW50PWFkX3Nsb3RXBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ WHAT YOU NEED TO KNOW TODAY: THURSDAY, MAY 9, 2024 - Speaking to shoppers’ concerns about overconsumption and the environment has[become a minefield for fashion brands.](~/AAAHagA~/RgRoHt3PP0TaaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3doeS1zb21lLWNvbnN1bWVycy1maW5kLXN1c3RhaW5hYmxlLW1hcmtldGluZy1zby1hbm5veWluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Lilly Pulitzer is refreshing its brand](~/AAAHagA~/RgRoHt3PP0S6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9saWxseS1wdWxpdHplci1yZWJyYW5kLTIwMjQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) in a bid to keep its bright, Palm Beach aesthetic relevant in today’s quiet luxury moment. - Boohoo’s [losses widened and sales slumped](~/AAAHagA~/RgRoHt3PP0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2Jvb2hvby1kaXZlcy1pbnRvLWRlYnQtYXMtbG9zc2VzLXNvYXItdG8tMTYwLW1pbGxpb24tYW5kLXNhbGVzLXNsdW1wLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA5MDUyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) in the fiscal year ending in February, the fast-fashion retailer reported. - Plus, with just under 3 weeks to go until The Business of Beauty Global Forum 2024 global livestream, remember to [register your place now](~/AAAHagA~/RgRoHt3PP0SzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). TOP STORIES [SUSTAINABILITY](~/AAAHagA~/RgRoHt3PP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9zdXN0YWluYWJpbGl0eT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA5MDUyNCZ1dG1fdGVybT1QWUkyUkc2UkQ1QUVSRTVVM1VMRkVON01RVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90b3BpY1cFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Why Some Consumers Find Sustainable Marketing So Annoying](~/AAAHagA~/RgRoHt3PP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS93aHktc29tZS1jb25zdW1lcnMtZmluZC1zdXN0YWluYWJsZS1tYXJrZXRpbmctc28tYW5ub3lpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPVBZSTJSRzZSRDVBRVJFNVUzVUxGRU43TVFVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Cathaleen Chen ~/AAAHagA~/RgRoHt3PP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS93aHktc29tZS1jb25zdW1lcnMtZmluZC1zdXN0YWluYWJsZS1tYXJrZXRpbmctc28tYW5ub3lpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPVBZSTJSRzZSRDVBRVJFNVUzVUxGRU43TVFVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.](~/AAAHagA~/RgRoHt3PP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS93aHktc29tZS1jb25zdW1lcnMtZmluZC1zdXN0YWluYWJsZS1tYXJrZXRpbmctc28tYW5ub3lpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPVBZSTJSRzZSRDVBRVJFNVUzVUxGRU43TVFVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoHt3PP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS93aHktc29tZS1jb25zdW1lcnMtZmluZC1zdXN0YWluYWJsZS1tYXJrZXRpbmctc28tYW5ub3lpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPVBZSTJSRzZSRDVBRVJFNVUzVUxGRU43TVFVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [MARKETING](~/AAAHagA~/RgRoHt3PP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX3Rlcm09RVZCTVRCVEY3VkVKQklHRU5SUVNRUzdFRk0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Lilly Pulitzer Wants to Win Over a New Generation of Preppies](~/AAAHagA~/RgRoHt3PP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9saWxseS1wdWxpdHplci1yZWJyYW5kLTIwMjQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPUVWQk1UQlRGN1ZFSkJJR0VOUlFTUVM3RUZNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Diana Pearl ~/AAAHagA~/RgRoHt3PP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9saWxseS1wdWxpdHplci1yZWJyYW5kLTIwMjQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPUVWQk1UQlRGN1ZFSkJJR0VOUlFTUVM3RUZNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.](~/AAAHagA~/RgRoHt3PP0ToaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9saWxseS1wdWxpdHplci1yZWJyYW5kLTIwMjQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPUVWQk1UQlRGN1ZFSkJJR0VOUlFTUVM3RUZNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoHt3PP0ToaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9saWxseS1wdWxpdHplci1yZWJyYW5kLTIwMjQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPUVWQk1UQlRGN1ZFSkJJR0VOUlFTUVM3RUZNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ~/AAAHagA~/RgRoHt3PP0ToaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9saWxseS1wdWxpdHplci1yZWJyYW5kLTIwMjQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPUVWQk1UQlRGN1ZFSkJJR0VOUlFTUVM3RUZNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The Scent Firms Hacking the Retail Experience](~/AAAHagA~/RgRoHt3PP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS90aGUtc2NlbnQtZmlybXMtaGFja2luZy10aGUtcmV0YWlsLWV4cGVyaWVuY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPVZNWEhJWEdVVkpHRERFV1VIQkMyU1I2V0VBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RpdGxlVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoHt3PP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS90aGUtc2NlbnQtZmlybXMtaGFja2luZy10aGUtcmV0YWlsLWV4cGVyaWVuY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPVZNWEhJWEdVVkpHRERFV1VIQkMyU1I2V0VBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2N0YVcFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Op-Ed | How Macy’s Can Repel the Barbarians at Its Gate](~/AAAHagA~/RgRoHt3PP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL3JldGFpbC9ob3ctbWFjeXMtY2FuLXJlcGVsLXRoZS1iYXJiYXJpYW5zLWF0LWl0cy1nYXRlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA5MDUyNCZ1dG1fdGVybT1FUDRRVVZJNUY1SDI1T1FaTFo0M0U3N1NJTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF90aXRsZVcFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoHt3PP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL3JldGFpbC9ob3ctbWFjeXMtY2FuLXJlcGVsLXRoZS1iYXJiYXJpYW5zLWF0LWl0cy1nYXRlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA5MDUyNCZ1dG1fdGVybT1FUDRRVVZJNUY1SDI1T1FaTFo0M0U3N1NJTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9jdGFXBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRoHt3PP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRoHt3PP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Boohoo Dives Into Debt as Losses Soar to £160 Million and Sales Slump](~/AAAHagA~/RgRoHt3PP4QDAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9ib29ob28tZGl2ZXMtaW50by1kZWJ0LWFzLWxvc3Nlcy1zb2FyLXRvLTE2MC1taWxsaW9uLWFuZC1zYWxlcy1zbHVtcC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX3Rlcm09TjRRU1lDVFE1WkdRRE9RUFhaSjVYQlRURE0mdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzFXBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Allbirds’ Sales Dip Continues in 2024, Losses Narrow](~/AAAHagA~/RgRoHt3PP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL2RpcmVjdC10by1jb25zdW1lci9hbGxiaXJkcy1maXJzdC1xdWFydGVyLXNhbGVzLWRyb3AtYnV0LWxvc3Nlcy1pbXByb3ZlZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX3Rlcm09STdQRFRaTEtRVkZLNUpHWlFISDVNTUhKQ0EmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzJXBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Levi Strauss Ends Lawsuit Against Italy’s Brunello Cucinelli Over Trademarked Tab](~/AAAHagA~/RgRoHt3PP4QPAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9sZXZpLXN0cmF1c3MtZW5kcy1sYXdzdWl0LWFnYWluc3QtaXRhbHlzLWJydW5lbGxvLWN1Y2luZWxsaS1vdmVyLXRyYWRlbWFya2VkLXRhYi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX3Rlcm09TFhDVkVTT0FRWkI3WE4zUUhHU0Y1U0NWV0kmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Puma Returns to Sales Growth in Americas Despite ‘Volatile’ Market](~/AAAHagA~/RgRoHt3PP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3B1bWEtcmV0dXJucy10by1zYWxlcy1ncm93dGgtaW4tYW1lcmljYXMtZGVzcGl0ZS12b2xhdGlsZS1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDkwNTI0JnV0bV90ZXJtPTVHUkw1SzdaT1pETTdOQ080Q1BWQkVWU1pBJnV0bV9jb250ZW50PW5ld3NicmllZl80VwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Gap Names PepsiCo Exec as Global Chief Marketing Officer](~/AAAHagA~/RgRoHt3PP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2dhcC1uZXctZ2xvYmFsLWNtby8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX3Rlcm09SUpNT1RCWlJaRkZaRkxZSVU2M0NDSE1PRFkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzVXBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Shopify Falls on Surprise Loss, Hit From Logistics Unit Sale](~/AAAHagA~/RgRoHt3PP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3Nob3BpZnktZmFsbHMtb24tc3VycHJpc2UtbG9zcy1oaXQtZnJvbS1sb2dpc3RpY3MtdW5pdC1zYWxlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA5MDUyNCZ1dG1fdGVybT1OTEFLS1BNM1NaQzJIUExDR1RVQ0gzVkpZSSZ1dG1fY29udGVudD1uZXdzYnJpZWZfNlcFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) BoF PROFESSIONAL ~/AAAHagA~/RgRoHt3PP0S9aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2ltYWdlVwVzcGNldUIKZjXPWDxmBJUZvlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Join Us at The Business of Beauty Global Forum 2024 Across three days, from June 3-5, at Stanly Ranch, in Napa Valley, California, we’ll bring together a hand-selected group of senior executives, entrepreneurs and creatives to reimagine the global beauty and wellness landscape, with speakers including: - ​Gisele Bündchen, philanthropist, New York Times bestselling author, wellness ambassador and model - Deepak Chopra, founder, Chopra Foundation - Heela Yang, co-founder and chief executive, Sol de Janeiro - Danessa Myricks, founder and chief executive, Danessa Myricks Beauty - [Please find a full list of the latest confirmed speakers here](~/AAAHagA~/RgRoHt3PP0SzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) To join us for the global livestream on Monday June 3 and Tuesday June 4, register now below. A limited number of invitation-only tickets remain to join us in person at Stanly Ranch. To request an invitation, please [complete the application form](~/AAAHagA~/RgRoHt3PP0SzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1QgpmNc9YPGYElRm-Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). [REGISTER NOW](~/AAAHagA~/RgRoHt3PP0S7aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wOTA1MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2N0YVcFc3BjZXVCCmY1z1g8ZgSVGb5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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