Imran Amed’s Weekly Letter: Luxury Price Hikes 💰

Walk into any luxury megabrand flagship these days, and you’ll face prices that boggle the mind. ~/AAAHagA~/RgRoGEcyP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDUyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmY1MsI1ZgCHcRhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoGEcyP0S6aHR0cHM6Ly93d3cuY2hhbmVsLmNvbS93dy9leWV3ZWFyLzIwMjQtY2FtcGFpZ24vP3V0bV9zb3VyY2U9YnVzaW5lc3NvZmZhc2hpb24mdXRtX21lZGl1bT1kaXNwbGF5LXN0YXRpYyZ1dG1fY2FtcGFpZ249ZnNoX2FiX2V5ZXdlYXJfMjAyNF9zcyZ1dG1fdGVybT1iYW5uZXJfc3RhdGljJnV0bV9jb250ZW50PWltYWdlX2RwMy0zVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: SATURDAY, MAY 4, 2024 LONDON — Walk into any luxury megabrand flagship these days, and you’ll face prices that boggle the mind. According to HSBC, the average price of personal luxury goods in Europe has increased by an eye-watering 52 percent since 2019. This can be partly explained by the aftershocks of the pandemic, which sent inflation soaring, driving up the cost of raw materials and labour. Leena Nair, chief executive of Chanel, whose classic medium 2.55 flap bag now costs €11,100, up 91 percent since October 2019, told Bloomberg last week: “We use exquisite raw materials and our production is very rigorous, laborious, handmade — so we raise our prices according to the inflation that we see.” But price hikes have also been used to grow revenue and profit. “Pricing was the main driver of sales growth between 2021-2023, but we think it will be far more subdued in the years to come,” analysts at HSBC wrote in a note in January. Indeed, higher prices were fine when the market was willing to absorb them. In the years since the pandemic, pent up demand (and Covid-era savings) allowed brands to keep pushing prices up and up. But as the post-pandemic luxury boom recedes and aspirational customers, in particular, pull back and trade-off their spending on luxury products with travel and experiences, even the most rabid luxury fans are now thinking twice before buying. As for the super wealthy, they may be able to afford higher prices, but there is an inherent price-to-quality consideration that drives their decision-making too, especially when they perceive the quality at some brands is declining. Nobody likes being taken for a ride. More and more, these customers are now asking themselves: ‘is this good value for my money?’ [→ READ MORE](~/AAAHagA~/RgRoGEcyP0TIaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vb3BpbmlvbnMvbHV4dXJ5L3JlYWxpdHktY2hlY2stbHV4dXJ5cy1wcmljZS1oaWtlcy1hcmUtdW5zdXN0YWluYWJsZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) Plus, here are my other top picks from our analysis on fashion, luxury and beauty: TOP STORIES [BEAUTY](~/AAAHagA~/RgRoGEcyP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09RlhPRlozUE5OUkdDN0xGV04yVDRZSVdRSkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Your Guide to a Very Busy Week in Beauty](~/AAAHagA~/RgRoGEcyP4QOAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvYmVhdXR5L2JlYXV0eS1uZXdzLWVhcm5pbmdzLWlwby1lc3RlZS1sYXVkZXItb2xhcGxleC1wdWlnLXNwYWNlbmstbG9jY2l0YW5lLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDUyNCZ1dG1fdGVybT1GWE9GWjNQTk5SR0M3TEZXTjJUNFlJV1FKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmY1MsI1ZgCHcRhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Daniela Morosini and Liz Flora ~/AAAHagA~/RgRoGEcyP4QOAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvYmVhdXR5L2JlYXV0eS1uZXdzLWVhcm5pbmdzLWlwby1lc3RlZS1sYXVkZXItb2xhcGxleC1wdWlnLXNwYWNlbmstbG9jY2l0YW5lLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDUyNCZ1dG1fdGVybT1GWE9GWjNQTk5SR0M3TEZXTjJUNFlJV1FKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmY1MsI1ZgCHcRhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.](~/AAAHagA~/RgRoGEcyP4QMAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvYmVhdXR5L2JlYXV0eS1uZXdzLWVhcm5pbmdzLWlwby1lc3RlZS1sYXVkZXItb2xhcGxleC1wdWlnLXNwYWNlbmstbG9jY2l0YW5lLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDUyNCZ1dG1fdGVybT1GWE9GWjNQTk5SR0M3TEZXTjJUNFlJV1FKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRoGEcyP4QMAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvYmVhdXR5L2JlYXV0eS1uZXdzLWVhcm5pbmdzLWlwby1lc3RlZS1sYXVkZXItb2xhcGxleC1wdWlnLXNwYWNlbmstbG9jY2l0YW5lLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDUyNCZ1dG1fdGVybT1GWE9GWjNQTk5SR0M3TEZXTjJUNFlJV1FKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [MARKETING](~/AAAHagA~/RgRoGEcyP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09N0w2NVFLSVdNWkRYTkpYTjM2T0RQMlBEVkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Case Study | How to Create Cultural Moments on Any Budget](~/AAAHagA~/RgRoGEcyP4Q6AWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL21hcmtldGluZy1jdWx0dXJhbC1tb21lbnRzLWFueS1idWRnZXQtZ3VpZGUtY2FsdmluLWtsZWluLWplcmVteS1hbGxlbi13aGl0ZS1yZWZvcm1hdGlvbi1tb25pY2EtbGV3aW5za3kvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNTI0JnV0bV90ZXJtPTdMNjVRS0lXTVpEWE5KWE4zNk9EUDJQRFZBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Diana Pearl ~/AAAHagA~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 [When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.](~/AAAHagA~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~~) [READ MORE](~/AAAHagA~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~~) 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2024](~/AAAHagA~/RgRoGEcyP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Malique Morris ~/AAAHagA~/RgRoGEcyP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfaW1hZ2VXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [The DTC bust of the past two years has cast a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.](~/AAAHagA~/RgRoGEcyP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfZGVrVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoGEcyP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfY3RhVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRoGEcyP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfY3RhVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [LUXURY](~/AAAHagA~/RgRoGEcyP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09RjJFNUs3QllPUkFNUEY1UlJTUkNUUEwzUkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why Padel Is Luxury’s New Favourite Sport](~/AAAHagA~/RgRoGEcyP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9wYWRlbC1ib29tLXJlc2VydmUtYmVja2hhbS1taWFtaS1tZXNzaS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09RjJFNUs3QllPUkFNUEY1UlJTUkNUUEwzUkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Daniel-Yaw Miller [Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.](~/AAAHagA~/RgRoGEcyP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9wYWRlbC1ib29tLXJlc2VydmUtYmVja2hhbS1taWFtaS1tZXNzaS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09RjJFNUs3QllPUkFNUEY1UlJTUkNUUEwzUkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfZGVrVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoGEcyP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9wYWRlbC1ib29tLXJlc2VydmUtYmVja2hhbS1taWFtaS1tZXNzaS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX3Rlcm09RjJFNUs3QllPUkFNUEY1UlJTUkNUUEwzUkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [GLOBAL MARKETS](~/AAAHagA~/RgRoGEcyP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9nbG9iYWwtbWFya2V0cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA0MDUyNCZ1dG1fdGVybT1EVzVUR1ZERDdGRTVQSEhHNVNWWVlGSFhGUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV90b3BpY1cFc3BjZXVCCmY1MsI1ZgCHcRhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Japan’s Next Emerging Designer Wave](~/AAAHagA~/RgRoGEcyP0TzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2dsb2JhbC1tYXJrZXRzL2phcGFucy1uZXh0LWVtZXJnaW5nLWRlc2lnbmVyLXdhdmUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNTI0JnV0bV90ZXJtPURXNVRHVkREN0ZFNVBISEc1U1ZZWUZIWEZRJnV0bV9jb250ZW50PXRvcF9zdG9yeV81X3RpdGxlVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Zoe Suen [From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.](~/AAAHagA~/RgRoGEcyP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2dsb2JhbC1tYXJrZXRzL2phcGFucy1uZXh0LWVtZXJnaW5nLWRlc2lnbmVyLXdhdmUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNTI0JnV0bV90ZXJtPURXNVRHVkREN0ZFNVBISEc1U1ZZWUZIWEZRJnV0bV9jb250ZW50PXRvcF9zdG9yeV81X2Rla1cFc3BjZXVCCmY1MsI1ZgCHcRhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoGEcyP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2dsb2JhbC1tYXJrZXRzL2phcGFucy1uZXh0LWVtZXJnaW5nLWRlc2lnbmVyLXdhdmUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDQwNTI0JnV0bV90ZXJtPURXNVRHVkREN0ZFNVBISEc1U1ZZWUZIWEZRJnV0bV9jb250ZW50PXRvcF9zdG9yeV81X2N0YVcFc3BjZXVCCmY1MsI1ZgCHcRhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just 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~/AAAHagA~/RgRoGEcyP0S9aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2ltYWdlVwVzcGNldUIKZjUywjVmAIdxGFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Join Us at The Business of Beauty Global Forum 2024 Across three days, from June 3-5, at Stanly Ranch, in Napa Valley, California, we’ll bring together a hand-selected group of senior executives, entrepreneurs and creatives to reimagine the global beauty and wellness landscape, with speakers including: - ​Gisele Bündchen, philanthropist, New York Times bestselling author, wellness ambassador and model - Deepak Chopra, founder, Chopra Foundation - Heela Yang, co-founder and chief executive, Sol de Janeiro - Danessa Myricks, founder and chief executive, Danessa Myricks Beauty - [Please find a full list of the latest confirmed speakers here](~/AAAHagA~/RgRoGEcyP0SzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) To join us for the global livestream on Monday June 3 and Tuesday June 4, register now below. A limited number of invitation-only tickets remain to join us in person at Stanly Ranch. To request an invitation, please [complete the application form](~/AAAHagA~/RgRoGEcyP0SzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1QgpmNTLCNWYAh3EYUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). [REGISTER NOW](~/AAAHagA~/RgRoGEcyP0S7aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNDA1MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2N0YVcFc3BjZXVCCmY1MsI1ZgCHcRhSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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