What It Takes to Win at DTC in 2024

Ralph Lauren’s Victory Lap; L’Occitane Chairman Bids to Take Company Private; Douyin Courts American Designers ~/AAAHagA~/RgRoEwDiP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoEwDiP0QWaHR0cHM6Ly9ib2YudG8vNDRoV2ViY1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: TUESDAY, APRIL 30, 2024 - A new generation of fashion brands is [rewriting the DTC playbook](~/AAAHagA~/RgRoEwDiP0TIaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~), with a focus on inventory management and customer retention. - Ralph Lauren [held a runway show in New York](~/AAAHagA~/RgRoEwDiP0TaaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9yYWxwaC1sYXVyZW4tdGFrZXMtYS12aWN0b3J5LWxhcC13b21lbnN3ZWFyLW5ldy15b3JrLWZhc2hpb24tc2hvdy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) as its nearly decade-long effort to elevate its image and raise prices appeared to be paying off. - While TikTok faces a US ban, its Chinese sister app, Douyin, is [courting American brands to sell in China](~/AAAHagA~/RgRoEwDiP0TQaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWJ5dGVkYW5jZS1kb3V5aW4taXMtY291cnRpbmctYW1lcmljYW4tZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - L’Occitane chairman Reinold Geiger announced a [bid to take the company private](~/AAAHagA~/RgRoEwDiP0SyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sb2NjaXRhbmUtcHJpdmF0ZS1jb21wYW55Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) in a transaction valuing it at $6.4 billion. - Condé Nast union members [threatened to strike over stalled contract negotiations](~/AAAHagA~/RgRoEwDiP0THaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWVkaWEvY29uZGUtbmFzdC11bmlvbi10aHJlYXRlbnMtc3RyaWtlLWFoZWFkLW9mLW1ldC1nYWxhLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) a week ahead of the Met Gala. - Plus, [The Business of Beauty Global Awards](~/AAAHagA~/RgRoEwDiP0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9iZWF1dHkvYmVhdXR5LWdsb2JhbC1hd2FyZHMtYnVzaW5lc3Mtb2YtYmVhdXR5LW1ha2V1cC1jb3NtZXRpY3MtZnJhZ3JhbmNlLWVudHJlcHJlbmV1ci1zdGFydHVwLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) will honour three emerging entrepreneurs shaping the future of the beauty industry. [Apply now](~/AAAHagA~/RgRoEwDiP0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9iZWF1dHkvYmVhdXR5LWdsb2JhbC1hd2FyZHMtYnVzaW5lc3Mtb2YtYmVhdXR5LW1ha2V1cC1jb3NtZXRpY3MtZnJhZ3JhbmNlLWVudHJlcHJlbmV1ci1zdGFydHVwLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). TOP STORIES [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRoEwDiP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [What It Takes to Win at DTC in 2024](~/AAAHagA~/RgRoEwDiP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Malique Morris ~/AAAHagA~/RgRoEwDiP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [The DTC bust of the past two years has cast a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.](~/AAAHagA~/RgRoEwDiP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoEwDiP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRoEwDiP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LWl0LXRha2VzLXRvLXdpbi1hdC1kdGMtaW4tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09UlM0S1M3TVZaQkJSUkxFM0FaVTVNR1ZIQlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [LUXURY](~/AAAHagA~/RgRoEwDiP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09WUs3UUhXU0dVUkFXSlBMNFhUUjNYNUdPNTQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Ralph Lauren Takes a Victory Lap](~/AAAHagA~/RgRoEwDiP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvcmFscGgtbGF1cmVuLXRha2VzLWEtdmljdG9yeS1sYXAtd29tZW5zd2Vhci1uZXcteW9yay1mYXNoaW9uLXNob3cvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzAwNDI0JnV0bV90ZXJtPVlLN1FIV1NHVVJBV0pQTDRYVFIzWDVHTzU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Brian Baskin ~/AAAHagA~/RgRoEwDiP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvcmFscGgtbGF1cmVuLXRha2VzLWEtdmljdG9yeS1sYXAtd29tZW5zd2Vhci1uZXcteW9yay1mYXNoaW9uLXNob3cvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzAwNDI0JnV0bV90ZXJtPVlLN1FIV1NHVVJBV0pQTDRYVFIzWDVHTzU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [A runway show at corporate headquarters underscored how the brand’s nearly decade-long quest to elevate its image — and prices — is finally paying off.](~/AAAHagA~/RgRoEwDiP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvcmFscGgtbGF1cmVuLXRha2VzLWEtdmljdG9yeS1sYXAtd29tZW5zd2Vhci1uZXcteW9yay1mYXNoaW9uLXNob3cvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzAwNDI0JnV0bV90ZXJtPVlLN1FIV1NHVVJBV0pQTDRYVFIzWDVHTzU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoEwDiP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvcmFscGgtbGF1cmVuLXRha2VzLWEtdmljdG9yeS1sYXAtd29tZW5zd2Vhci1uZXcteW9yay1mYXNoaW9uLXNob3cvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzAwNDI0JnV0bV90ZXJtPVlLN1FIV1NHVVJBV0pQTDRYVFIzWDVHTzU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [TECHNOLOGY](~/AAAHagA~/RgRoEwDiP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy90ZWNobm9sb2d5P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzAwNDI0JnV0bV90ZXJtPVhZN0lYQUhZU0JIQ1BENVVZNU9LUEJXVzVFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RvcGljVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers](~/AAAHagA~/RgRoEwDiP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy90ZWNobm9sb2d5L3doeS1ieXRlZGFuY2UtZG91eWluLWlzLWNvdXJ0aW5nLWFtZXJpY2FuLWRlc2lnbmVycy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09WFk3SVhBSFlTQkhDUEQ1VVk1T0tQQldXNUUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Malique Morris ~/AAAHagA~/RgRoEwDiP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy90ZWNobm9sb2d5L3doeS1ieXRlZGFuY2UtZG91eWluLWlzLWNvdXJ0aW5nLWFtZXJpY2FuLWRlc2lnbmVycy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09WFk3SVhBSFlTQkhDUEQ1VVk1T0tQQldXNUUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfaW1hZ2VXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.](~/AAAHagA~/RgRoEwDiP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWJ5dGVkYW5jZS1kb3V5aW4taXMtY291cnRpbmctYW1lcmljYW4tZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1YWTdJWEFIWVNCSENQRDVVWTVPS1BCV1c1RSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRoEwDiP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWJ5dGVkYW5jZS1kb3V5aW4taXMtY291cnRpbmctYW1lcmljYW4tZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1YWTdJWEFIWVNCSENQRDVVWTVPS1BCV1c1RSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) ~/AAAHagA~/RgRoEwDiP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWJ5dGVkYW5jZS1kb3V5aW4taXMtY291cnRpbmctYW1lcmljYW4tZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1YWTdJWEFIWVNCSENQRDVVWTVPS1BCV1c1RSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [BEAUTY](~/AAAHagA~/RgRoEwDiP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09RzdDUEpERElXSkhSSEc3VkYzQzM3M0xOUkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [L’Occitane Is Going Private. Here’s Why.](~/AAAHagA~/RgRoEwDiP0TiaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sb2NjaXRhbmUtcHJpdmF0ZS1jb21wYW55Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1HN0NQSkRESVdKSFJIRzdWRjNDMzczTE5SQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF90aXRsZVcFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Daniela Morosini ~/AAAHagA~/RgRoEwDiP0TiaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sb2NjaXRhbmUtcHJpdmF0ZS1jb21wYW55Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1HN0NQSkRESVdKSFJIRzdWRjNDMzczTE5SQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9pbWFnZVcFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Going public is usually a pivotal moment in a company’s history, cementing its heavyweight status and setting it up for expansion. In L’Occitane’s case, delisting might be a bigger conduit for growth.](~/AAAHagA~/RgRoEwDiP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sb2NjaXRhbmUtcHJpdmF0ZS1jb21wYW55Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1HN0NQSkRESVdKSFJIRzdWRjNDMzczTE5SQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9kZWtXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRoEwDiP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sb2NjaXRhbmUtcHJpdmF0ZS1jb21wYW55Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1HN0NQSkRESVdKSFJIRzdWRjNDMzczTE5SQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9jdGFXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Op-Ed: Should a Luxury Group Buy De Beers?](~/AAAHagA~/RgRoEwDiP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2x1eHVyeS9vcC1lZC1zaG91bGQtYS1sdXh1cnktZ3JvdXAtYnV5LWRlLWJlZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT02VzdYQzNYN0VGRTRQSExQSVZOUkZVTUhEWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV90aXRsZVcFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoEwDiP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2x1eHVyeS9vcC1lZC1zaG91bGQtYS1sdXh1cnktZ3JvdXAtYnV5LWRlLWJlZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT02VzdYQzNYN0VGRTRQSExQSVZOUkZVTUhEWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV9jdGFXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRoEwDiP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzAwNDI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRoEwDiP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzAwNDI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [L’Occitane Announces Privatisation Offer](~/AAAHagA~/RgRoEwDiP0TcaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L2xvY2NpdGFuZS1wcml2YXRpc2F0aW9uLW9mZmVyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1TQURMSkxUVVFWQUxUQllCN0xESE5JRUdFWSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Spain’s Puig Sets IPO Price Guidance at Top of Range](~/AAAHagA~/RgRoEwDiP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L3NwYWlucy1wdWlnLXNldHMtaXBvLXByaWNlLWd1aWRhbmNlLWF0LXRvcC1vZi1yYW5nZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMDA0MjQmdXRtX3Rlcm09TkxQU0tVQjNSVkJINUlKSjZBVFZZQ1laU1UmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzJXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Vinted Moves Into Profit After 61% Sales Rise](~/AAAHagA~/RgRoEwDiP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3ZpbnRlZC1tb3Zlcy1pbnRvLXByb2ZpdC1hZnRlci02MS1zYWxlcy1yaXNlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1WQkFOMkpHM1lCR1RQRVkzUFpOWlUzVk1DRSZ1dG1fY29udGVudD1uZXdzYnJpZWZfM1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Condé Nast Union Threatens Strike Ahead of Met Gala](~/AAAHagA~/RgRoEwDiP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWVkaWEvY29uZGUtbmFzdC11bmlvbi10aHJlYXRlbnMtc3RyaWtlLWFoZWFkLW9mLW1ldC1nYWxhLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fdGVybT1YTFgzVk9YR1JaQ0ZYRlRLRVdQU0JVWVpVSSZ1dG1fY29udGVudD1uZXdzYnJpZWZfNFcFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) SPECIAL FEATURE ~/AAAHagA~/RgRoEwDiP0SnaHR0cHM6Ly9pbnNpZ2h0cy5idXNpbmVzc29mZmFzaGlvbi5jb20vcGFnZXMvY29udGFjdC11cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1QgpmKeJ7MGYWa25vUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Unlock Growth With BoF Insights Advisory BoF Insights is The Business of Fashion’s data and advisory team, providing a unique left-brain, right-brain perspective that combines the analytical rigour of a strategy consultancy with the cultural awareness of a creative agency. We partner with leading fashion and beauty clients to help them sustainably grow their brands and businesses for the long term. Using proprietary AI tools, BoF Insights provides differentiated and data-driven advice on brand positioning, customer behaviour, merchandising planning and go-to-market strategy. [Get in touch](~/AAAHagA~/RgRoEwDiP0SdaHR0cHM6Ly9pbnNpZ2h0cy5idXNpbmVzc29mZmFzaGlvbi5jb20vcGFnZXMvY29udGFjdC11cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmYp4nswZhZrbm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) to understand how BoF Insights can help your company to succeed. [CONTACT US](~/AAAHagA~/RgRoEwDiP0SlaHR0cHM6Ly9pbnNpZ2h0cy5idXNpbmVzc29mZmFzaGlvbi5jb20vcGFnZXMvY29udGFjdC11cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMwMDQyNCZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKZiniezBmFmtub1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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