Case Study | How to Turn Data Into Meaningful Customer Connections

Nike, Lululemon and Activewear’s Innovation Problem; Supreme’s Shanghai Store ~/AAAHagA~/RgRn2mImP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDMyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRn2mImP0QWaHR0cHM6Ly9ib2YudG8vNGE4WFZ0SFcFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: MONDAY, MARCH 18, 2024 Dear BoF Community, Data is one of the most valuable resources a business possesses. That was true in 2006, when British mathematician Clive Humby proclaimed it “the new oil,” and it’s even more true today, as companies try to gain an advantage with artificial intelligence, a technology whose outputs are only as good as the data it takes in. Thinking of data purely in terms of numbers in a spreadsheet misses its real power, however. At its core, it’s a means of understanding your customers. The most sophisticated companies today are combining quantitative information like transaction history and browsing behaviour with qualitative data they collect on what customers think and feel in order to know them on a deeper level and forge emotional connections. BoF’s latest case study from technology correspondent Marc Bain examines how fashion businesses can truly understand their customers. It provides an in-depth look at the data capabilities and consumer-research methods Tapestry Inc. has used to fuel success at its Coach brand, particularly among Gen-Z shoppers, who now see Coach’s handbags as among the most coveted on the market. Download the case study now. “[How to Turn Data Into Meaningful Customer Connections.](~/AAAHagA~/RgRn2mImP0TxaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vY2FzZS1zdHVkaWVzL3RlY2hub2xvZ3kvZGF0YS1jdXN0b21lci1zaG9wcGluZy1jb25uZWN0aW9uLWd1aWRlLWFpLXRhcGVzdHJ5LWNvYWNoLWthdGUtc3BhZGUtc3R1YXJ0LXdlaXR6bWFuLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDMyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)” Imran Amed, Founder and CEO Plus, also in today’s BoF Daily Digest newsletter: - Nike and Lululemon must show they have fresh ideas to [stay ahead of the competition](~/AAAHagA~/RgRn2mImP0THaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYnJpZWZpbmdzL3JldGFpbC9uaWtlLWx1bHVsZW1vbi1hbmQtYWN0aXZld2VhcnMtaW5ub3ZhdGlvbi1wcm9ibGVtLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDMyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) when they report results this week. - The Business of Beauty executive editor Priya Rao explores why the reaction to [Celine’s foray into beauty has been so enthusiastic](~/AAAHagA~/RgRn2mImP0S8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9oZWRpLXNsaW1hbmUtbGF1bmNoZXMtY2VsaW5lLWJlYXV0ZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1Qgpl7ybd92VPXI2rUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). - EBay now offers a [consignment option for selling secondhand](~/AAAHagA~/RgRn2mImP0S1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2ViYXktZXhwYW5kcy1mYXNoaW9uLWNvbnNpZ25tZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDMyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) luxury fashion. - Supreme will open its [first standalone store in China](~/AAAHagA~/RgRn2mImP0TDaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3N1cHJlbWUtdG8tb3Blbi1sb25nLWF3YWl0ZWQtc2hhbmdoYWktZmxhZ3NoaXAvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), in Shanghai on March 23. - Limited tickets remain for the [BoF Professional Summit](~/AAAHagA~/RgRn2mImP4QBAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvclNtRlNrbEZyNkU4TWRuRURNblFiZ35-L0FBQUhhZ0F-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~~) Friday, March 22 in New York. [Get your ticket now](~/AAAHagA~/RgRn2mImP0SyaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDMyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). TOP STORIES [TECHNOLOGY](~/AAAHagA~/RgRn2mImP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy90ZWNobm9sb2d5P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV90ZXJtPTI0NVE2QUdRVVZINTdGSzZaQkJRSzJRM09NJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RvcGljVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Case Study | How to Turn Data Into Meaningful Customer Connections](~/AAAHagA~/RgRn2mImP4QlAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvdGVjaG5vbG9neS9kYXRhLWN1c3RvbWVyLXNob3BwaW5nLWNvbm5lY3Rpb24tZ3VpZGUtYWktdGFwZXN0cnktY29hY2gta2F0ZS1zcGFkZS1zdHVhcnQtd2VpdHptYW4vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV90ZXJtPTI0NVE2QUdRVVZINTdGSzZaQkJRSzJRM09NJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Marc Bain ~/AAAHagA~/RgRn2mImP4QlAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvdGVjaG5vbG9neS9kYXRhLWN1c3RvbWVyLXNob3BwaW5nLWNvbm5lY3Rpb24tZ3VpZGUtYWktdGFwZXN0cnktY29hY2gta2F0ZS1zcGFkZS1zdHVhcnQtd2VpdHptYW4vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV90ZXJtPTI0NVE2QUdRVVZINTdGSzZaQkJRSzJRM09NJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.](~/AAAHagA~/RgRn2mImP4QjAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvdGVjaG5vbG9neS9kYXRhLWN1c3RvbWVyLXNob3BwaW5nLWNvbm5lY3Rpb24tZ3VpZGUtYWktdGFwZXN0cnktY29hY2gta2F0ZS1zcGFkZS1zdHVhcnQtd2VpdHptYW4vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV90ZXJtPTI0NVE2QUdRVVZINTdGSzZaQkJRSzJRM09NJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRn2mImP4QjAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvdGVjaG5vbG9neS9kYXRhLWN1c3RvbWVyLXNob3BwaW5nLWNvbm5lY3Rpb24tZ3VpZGUtYWktdGFwZXN0cnktY29hY2gta2F0ZS1zcGFkZS1zdHVhcnQtd2VpdHptYW4vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV90ZXJtPTI0NVE2QUdRVVZINTdGSzZaQkJRSzJRM09NJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ~/AAAHagA~/RgRn2mImP4QjAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvdGVjaG5vbG9neS9kYXRhLWN1c3RvbWVyLXNob3BwaW5nLWNvbm5lY3Rpb24tZ3VpZGUtYWktdGFwZXN0cnktY29hY2gta2F0ZS1zcGFkZS1zdHVhcnQtd2VpdHptYW4vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV90ZXJtPTI0NVE2QUdRVVZINTdGSzZaQkJRSzJRM09NJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [RETAIL](~/AAAHagA~/RgRn2mImP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09SkVEQzJPRE1JSkI1WktBWFkzTUpZVklJRU0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgpl7ybd92VPXI2rUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Nike, Lululemon and Activewear’s Innovation Problem](~/AAAHagA~/RgRn2mImP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvbmlrZS1sdWx1bGVtb24tYW5kLWFjdGl2ZXdlYXJzLWlubm92YXRpb24tcHJvYmxlbS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09SkVEQzJPRE1JSkI1WktBWFkzTUpZVklJRU0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdGl0bGVXBXNwY2V1Qgpl7ybd92VPXI2rUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Brian Baskin ~/AAAHagA~/RgRn2mImP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvbmlrZS1sdWx1bGVtb24tYW5kLWFjdGl2ZXdlYXJzLWlubm92YXRpb24tcHJvYmxlbS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09SkVEQzJPRE1JSkI1WktBWFkzTUpZVklJRU0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfaW1hZ2VXBXNwY2V1Qgpl7ybd92VPXI2rUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.](~/AAAHagA~/RgRn2mImP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvbmlrZS1sdWx1bGVtb24tYW5kLWFjdGl2ZXdlYXJzLWlubm92YXRpb24tcHJvYmxlbS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09SkVEQzJPRE1JSkI1WktBWFkzTUpZVklJRU0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRn2mImP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvbmlrZS1sdWx1bGVtb24tYW5kLWFjdGl2ZXdlYXJzLWlubm92YXRpb24tcHJvYmxlbS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09SkVEQzJPRE1JSkI1WktBWFkzTUpZVklJRU0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BEAUTY](~/AAAHagA~/RgRn2mImP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09UVRQTEs3SFhQQkRIQksyRkpMV1lJUEpFSEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1Qgpl7ybd92VPXI2rUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [What Is It About Celine Beauty?](~/AAAHagA~/RgRn2mImP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9oZWRpLXNsaW1hbmUtbGF1bmNoZXMtY2VsaW5lLWJlYXV0ZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09UVRQTEs3SFhQQkRIQksyRkpMV1lJUEpFSEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1Qgpl7ybd92VPXI2rUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Priya Rao ~/AAAHagA~/RgRn2mImP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9oZWRpLXNsaW1hbmUtbGF1bmNoZXMtY2VsaW5lLWJlYXV0ZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09UVRQTEs3SFhQQkRIQksyRkpMV1lJUEpFSEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfaW1hZ2VXBXNwY2V1Qgpl7ybd92VPXI2rUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [News of the luxury house expanding into cosmetics had fashion and beauty lovers buzzing about the latest extension of Hedi Slimane’s expanding universe.](~/AAAHagA~/RgRn2mImP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9oZWRpLXNsaW1hbmUtbGF1bmNoZXMtY2VsaW5lLWJlYXV0ZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODAzMjQmdXRtX3Rlcm09UVRQTEs3SFhQQkRIQksyRkpMV1lJUEpFSEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfZGVrVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ 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$/£/€1](~/AAAHagA~/RgRn2mImP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRn2mImP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Supreme to Open Long-Awaited Shanghai Flagship](~/AAAHagA~/RgRn2mImP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3N1cHJlbWUtdG8tb3Blbi1sb25nLWF3YWl0ZWQtc2hhbmdoYWktZmxhZ3NoaXAvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwMzI0JnV0bV90ZXJtPUpTUDRTT1YySkZDNzNFR1hSNTVPWUMzM0hRJnV0bV9jb250ZW50PW5ld3NicmllZl8xVwVzcGNldUIKZe8m3fdlT1yNq1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [EBay Expands Fashion Consignment](~/AAAHagA~/RgRn2mImP0TfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2ViYXktZXhwYW5kcy1mYXNoaW9uLWNvbnNpZ25tZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDMyNCZ1dG1fdGVybT1CUE9PRDdORTRWRFVKQVhSWEM0SkVGREZFVSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ADVERTISEMENT ~/AAAHagA~/RgRn2mImP0QWaHR0cHM6Ly9ib2YudG8vM1ZkWFpVZ1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ How AI is Supercharging the Future of Fit for Enterprise Apparel Brands Discover key insights and survey findings on AI’s impact on sizing to personalize retail, drive sales, reduce returns & improve sustainability while empowering growth for brands. This report deeply explores how AI impacts apparel sizing and the multi-faceted complexity of solving fit. Explore current fit solutions' effectiveness, industry applications, and how brands leverage AI to reduce returns, drive sales, and impact marketing through actionable insights and targeted consumer engagement. [READ THE REPORT](~/AAAHagA~/RgRn2mImP0QWaHR0cHM6Ly9ib2YudG8vM1ZkWFpVZ1cFc3BjZXVCCmXvJt33ZU9cjatSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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