We talked to 1,900 marketers about customer engagement. Here’s what we learned...

[Braze]() [cer_email.jpg]() Explore the 2024 Global Customer Engagement Review When it comes to understanding what’s next for marketers, there’s nothing like the Global Customer Engagement Review (CER). This annual data report brings together a global survey of marketing leaders, Braze data from billions of users, and exclusive case studies from five industries to surface key trends—from AI to data agility and beyond—in customer engagement in the year ahead. [Check It Out]() What to know about WhatsApp marketing One big finding from this year’s CER? Brands are pumped about using messaging apps like WhatsApp for customer engagement. But because this is a newer channel, many marketers may not understand the ins-and-outs of how to make use of it effectively. To get you started, we’ve put together a comprehensive look at WhatsApp marketing that explores how to leverage this key emerging channel to hit your goals. [LET'S DIVE IN]() [email-product-analytics]() Supporting authentic customer engagement with product analytics According to this year’s CER, building first-party relationships with users has become an essential part of the customer engagement equation—and part of doing that successfully is finding ways to understand and act on customer behavior in nuanced ways. For an inside look at one way to make that possible, check out this piece from Braze Alloys technology partner Heap on using Braze in concert with a product analytics solution. [LEARN HOW]() [“Look at your first-party data and understand what makes them your best customers. What indicates that someone will become one of your best customers? The SimpliSafe team uses data science to identify who is most likely to convert and crafts responses accordingly.”]() - [Kate Chamberlain, CRM Senior Manager at SimpliSafe]() Embrace creativity in customer engagement with Melting Points Creativity has always been an important part of marketing, but this year’s CER found that the vast majority of brands are facing obstacles when it comes to being as creative as they’d like with their customer engagement efforts. To help out, the Braze 427° Innovation Lab put together this exclusive guide to creative campaign ideas that brands can use to move the needle. [DOWNLOAD]() [330 West 34th St New York, NY 10001]() [Manage Preferences]() | [Unsubscribe]() [LinkedIn]() [Twitter]() [Instagram]()