Look inside Canva’s award-winning lifecycle campaign

Forge 2023 Insights: Increase engagement while saving resources Canva’s legacy lifecycle programs couldn’t keep up with their rapid product development. To increase the flexibility and personalization of their product adoption program, they partnered with Braze to build the [“Time to Try” campaign](). This campaign drove an 8% uplift in feature usage, while saving Canva 1,000+ hours in production time. Curious how they did it? Watch the [recording of Canva’s session]() from our customer engagement summit, Forge 2023, where they earned the Torchie Award for Campaign of the Year. Video Highlights: - How Canva implemented responsive, contextual orchestration to reach the right users, at the right time, based on product usage - The dynamic personalization tools they leveraged to seamlessly support 650+ unique message variations - Their plans to iterate and optimize the program over time [WATCH NOW]() Looking for more? Find more sessions in our [on-demand hub](), like: Hyper-Growth Campaigns That Can Scale Globally Featuring Life360 Building Customer Relationships Across the Lifecycle Featuring Rappi, SimpliSafe, GOAT & Shopify [FORGE ON-DEMAND HUB]() =/MzY3LUdVWS0yNDIAAAGRGx3YXvDk71SItGh4Slt0alXrZkRZOqthdlG_WKJ08cmvysv6fjsF5ku8F4hYb0BiEkRjMN4= [330 West 34th St New York, NY 10001]() [Manage Preferences]() | [Unsubscribe]() [LinkedIn]() [Twitter]() [Instagram]()