How Panera Uses Data to Turn Customers into Loyal Subscribers

Hear from Panera Bread's Chief Digital Officer on building loyalty with customer data Data plays a huge role in shaping customer-first journeys. But success relies on activating that data, especially when it comes from disparate sources. Watch [Shaping a Customer-First Journey]() (Forge 2023) with Meenakshi Nagarajan, Chief Digital Officer at Panera Bread. Learn how to unlock data for more relevant, personalized experiences by reacting in real time to changes in customer behavior. Video Highlights: - How Panera uses data to strengthen customer-centric, digital journeys - Impactful strategies for turning casual fans into loyal subscribers at scale - Valuable insights on approaching loyalty programs and customer engagement [WATCH NOW]() Looking for more? Find more sessions in our [on-demand hub](), like: Making the Most of Data-Drive Lifecycles Featuring Ibotta, KFC, Activision Blizzard Boost Zero and First-Party Data and Cultivate Subscriber Trust Featuring Axios Media [FORGE ON-DEMAND HUB]() =/MzY3LUdVWS0yNDIAAAGQ0wUb5vMcQayY-ZdLewYcGIQVvxZCzIpK8QpL6dR-C-IE0XDczwvi25oRjWikeZmHxHqHEDE= [330 West 34th St New York, NY 10001]() [Manage Preferences]() | [Unsubscribe]() [LinkedIn]() [Twitter]() [Instagram]()