Build long-term loyalty, learn about the benefits of behavioral segmentation, and more!

[Braze]() Looking to Drive True, Sustainable Loyalty? Sending impersonal marketing messages could be harming your relationships with customers and preventing them from becoming (and staying) loyal. In our guide [Building Long-Term Loyalty]() we’ve identified three key trends to help brands engage customers and keep them coming back for more. [GET THE GUIDE]() [EXPLORE BRAZE]() The Definitive Guide to Behavioral Segmentation Behavioral segmentation allows brands to enhance personalization and engagement while driving business outcomes like increased sales, customer lifetime value, and retention. In this guide, we explore what segmentation and behavioral segmentation are and why they’re important for the success of your customer engagement program. [DIVE IN]() Extend the Cheer with These Post-Holiday Campaigns Keeping the attention of your customers after the holidays doesn’t have to be difficult. Dive into our guide to learn what you can do to drive sales and build lasting loyalty long after the end of the gift-giving season. [LEARN MORE]() [“Brand recognition and authenticity drive customer loyalty. Customers look for brands that subscribe to their needs, and in many cases, their values. Therefore, brands must work hard to align messaging and brand values with products to foster customer trust and earn their loyalty. As AI becomes more autonomous, the risks are becoming more apparent for brands relying on deep-learning algorithms in place of human-generated content without due diligence.”]() [Cody Shive, Global Partner Solutions Architect for Grocery, Drug, and Convenience at AWS, and Ido Bar Oz, Senior Director, Strategic Tech & Cloud Alliances, Braze]() Verticurl highlights the 2023 Braze Inspiration Guide Our friends at Verticurl recently dug into our 2023 Inspiration Guide on their Insights blog. Check out their post to see how your brand’s customer engagement strategy can benefit from this valuable resource. [READ NOW]() [330 West 34th St New York, NY 10001]() [Manage Preferences]() | [Unsubscribe]() [LinkedIn]() [Twitter]() [Instagram]()