Tech for Black Founders, data privacy, and enhancing your engagement strategy with AI

[Braze]() Tech for Black Founders applications to reopen in early 2023 Today, only 1.2% of founders backed by venture capital in the United States are Black. That’s an appalling figure. In an effort to provide lasting support and combat inequity in tech, we helped to launch the Tech for Black Founders initiative to give Black founders the opportunity to grow and scale their businesses with best-in-class technology. Applications for the program will reopen on January 19. [LEARN MORE]() [EXPLORE BRAZE]() How to embrace privacy-conscious customer engagement With data privacy at the forefront of the marketing conversation, it’s become essential for brands to ensure that customer data is being handled appropriately, transparently, and with respect for consumer privacy. We connected with Jillian Burnett, Chief Customer Officer at mParticle, to gain insights on how prioritizing data privacy can actually benefit your customer engagement strategy. [LET'S DIVE IN]() Make AI Work for you At last year’s FORGE, our annual customer engagement conference, we took a deep dive into the key features of the Braze platform’s AI-powered Braze Predictive Suite, AI Copywriting Assistant, and Personalized Variant. In this article, we lay out four ways to use these powerful tools and make AI work for you. [LEARN MORE]() [“Push notifications in particular are a really critical channel to get incremental sessions out of our active users. We use these for everything from transactional notifications letting you know that your draft has begun, to a joke about the [football] game that is kicking off in an hour.”]() [Colette Lohr, CRM Manager, Underdog Fantasy]() Balancing Personalization and Privacy Consumers expect personalized experiences whenever they interact with your brand. But in order to deliver those experiences, brands need to prioritize data privacy. We created a handy guide to help brands focus on first-party data so they can achieve those tailored experiences and navigate the changing data privacy landscape. [GET THE GUIDE]() [330 West 34th St New York, NY 10001]() [Manage Preferences]() | [Unsubscribe]() [LinkedIn]() [Twitter]() [Instagram]()