You know the NRA. But what about the NSSF?

PLUS: Show Gun Safety, Conference in Philadelphia, and more Friend, The NRA has been hemorrhaging members and money for years. And with former CEO Wayne LaPierre stepping down just before he and other top executives were found liable for corruption and misspending of funds, it’s clear the NRA’s power is dwindling. But another group is emerging stronger than ever — and it should concern all Americans. The National Shooting Sports Foundation (NSSF) is the firearm industry’s biggest trade group, representing gun makers and retailers, and as the NRA has fallen, the NSSF has stepped in, growing their power and influence in service of the deadly “guns everywhere” agenda. The NSSF has a board of governors made up of top firearm company executives, including from Smith and Wesson, Beretta, Glock, and more. So it’s no surprise that they are dedicated to maintaining and expanding the power and profits of the gun industry. For the NSSF, gun violence prevention is bad for their bottom line. In fact, last year, the NSSF spent $5.4 million on lobbying in efforts to overturn or block even the most basic, fundamental gun safety laws. This was more than twice as much money as the NRA, and the most in the organization’s history. And they aren’t new to this deadly game: They’ve been quietly working against our fight to end gun violence for years, including opposing the effort to pass universal background checks in the wake of the massacre at Sandy Hook Elementary and challenging state laws that work to limit gun industry special protections. We at Brady know how to fight the NSSF, because we’ve been fighting the NRA for decades, and we’re seeing the disgraceful decline of their organization play out because of our work and the work of dedicated advocates like you. We may know their tricks, but we’re going to need all the support we can get if we’re going to overcome another extremist gun lobby group — and that’s why I’m reaching out today. [With even more groups putting profits over people, we need your support. We are fighting every day to overcome obstacles that have been created because of groups like the NSSF and the NRA. Will you please consider supporting Brady’s life-saving efforts today?]( [SUPPORT BRADY ]( In solidarity, Kris Brown President of Brady   Showing Gun Safety on Hit TV Shows S.W.A.T. and Station19 “When I come home, I own a firearm, but it's safe. It’s protected. If I can use my platform to effect change or effect optimism or to get people to listen, that’s an honor and I’m humbled by it.” — Actor Shemar Moore [Brady’s Show Gun Safety campaign]( works with creatives to change the culture and behaviors of firearms in America — and this week, our efforts with ABC’s TV shows S.W.A.T. and Station19 were front and center. This week, CNN aired an inside look at how our Show Gun Safety campaign principles were applied in an episode of S.W.A.T. The lead character in the show, played by Shemar Moore, comes home after a long day of work. As he speaks to his wife, he walks to his closet and safely stores his firearm in a biometric gun safe so only he can access the firearm. This may sound like a minor detail, but it’s a huge change from how television has historically depicted gun storage, or lack thereof. Showing this simple action on screen truly has the power to save lives. On Thursday, Station19 aired its newest episode which included a story line about [Extreme Risk Protection Orders]( — a proven intervention tool that can temporarily restrict firearm access to people who are at risk of harming themselves or others. Brady was proud to assist Station19 on this episode. We know that most Americans are not familiar with ERPOs and this episode draws attention to their vital role in preventing tragedies. By showing depictions of safe gun storage on screen and including storylines that promote public awareness about solutions like ERPOs, the TV and film industry can help us create a safer America free of gun violence. We thank S.W.A.T. and Station19 for engaging with Brady’s Show Gun Safety Campaign. These actions help change the culture and behaviors of firearms in America. Please join us in watching the CNN clip and Station19 clip today. [WATCH STATION 19 CLIP ]( [WATCH CNN CLIP ](   RSVP: “Building A Future Without Gun Violence” in Philadelphia! You’re invited to our conference, “Building A Future Without Gun Violence,” on April 16-17, 2024, at Lincoln Financial Field to learn equitable, data-driven approaches to reduce the flow of guns used in crimes (aka crime guns) in Philadelphia. [Don’t live in the area? Help us spread the word by sharing our RSVP page on social media or with friends and family who live nearby.]( [RSVP ]( During our conference, you’ll hear from experts about how to stem the flow of illegal firearms into our communities, while also focusing on healing and wellness. We’ll be joined by community-based groups, grassroots advocates, local officials, and researchers, and you’ll have the opportunity to network, brainstorm, share ideas, and more. [RSVP ](   EXCITING NEWS: Brady Volunteers Receive Award From Cleveland Cavaliers We congratulate Brady Cleveland Lead Veronica (Ronny) Howard, and her husband, James Howard, for being awarded the [Jif Diff Maker of the Game]( by the Cleveland Cavaliers. This award recognizes the positive impact that Ronny and James have had in Northeast Ohio after their son, James Lee Howard Jr., was shot and killed in 2011. Since their son was killed, they've worked tirelessly to ensure that young men have the support and tools needed to succeed in life. They formed the [Howard Huskies Preparatory Post-Graduate Academy]( in 2014, a post-graduate program that aims to promote and advance national amateur football competition among young men with a focus on academic success, character growth, and more. In 2020, Ronny joined Brady as the Cleveland chapter lead and has advocated relentlessly for safer communities. Due to her advocacy, Ronny was invited to the White House for the signing of the Bipartisan Safer Communities Act in 2023. Ronny at the award ceremony with NFL player and Ohio native Travis Kelce, who her husband coached alongside his brother, Jason Kelce, from 2003-2008. [We thank Ronny and James for their commitment to their community — Ohio is safer because of their life-saving efforts. Want to get involved in the gun violence prevention movement like Ronny? Join or start a local Brady chapter today!]( [JOIN BRADY ](   Team ENOUGH Denver Advances Legislation to BAN Assault Weapons This week, members of Team ENOUGH, Brady’s youth-led initiative, testified during the Colorado Lobby Day in support of legislation to ban assault weapons. Out of the 300 sponsors in support of the bill, Team ENOUGH members took the stand first, testifying and fielding questions from multiple lawmakers. The Colorado House Judiciary Committee passed the life-saving legislation by a vote of 7-3, thanks in part to the amazing work of Team ENOUGH Denver! [If you know a young person who wants to prevent gun violence in their community, please encourage them to join Team ENOUGH today!]( [JOIN TEAM ENOUGH ](   [Inside Hollywood’s New Effort to Curb Gun Deaths]( CNN [Hollywood Tries a New Role — Gun Safety Advocacy]( The Boston Globe [Group Gathers at Iowa Statehouse to Protest Bill That Would Arm School Staff]( KCCI [How the Crumbley Parents’ Cases Could Change America’s Response to Mass Shootings]( The Independent [Holcomb Signs Bill Killing Gary’s Gunmaker Lawsuit, But Two Others Hang in the Balance]( Indiana Capital Chronicle [What’s Leading Women to the Polls]( L.A. Focus [Ending our Nation's Gun Violence Epidemic]( National Association of Social Workers [RETWEET ](   [Facebook]( [Twitter]( [Instagram]( Brady 840 First Street, NE Suite 400 Washington, DC 20002 United States [unsubscribe](.