Can marketing be ethical?

Behind the Book: Reframing Marketing [Blurb]( Reframing Marketing By Simon Batchelar [Buy the book]( [Blurb]( Behind the Book with Simon Batchelar Immerse yourself in the strategic world of Simon Batchelar, an expert marketer, mentor and coach, and self-publisher. Batchelar takes us on their journey from leading a digital marketing agency to authoring an influential book on ethical marketing—and shares their advice for launching and marketing your books. Don't miss Batchelar's enlightening book, Reframing Marketing: A 3-Step Plan for Effective and Ethical Marketing, or this exclusive interview. [Read more]( “Reframing Marketing is an alternative to the win-at-all-costs approach. It's not about slick tactics, get-rich-quick schemes, or high-pressure sales pitches. This book is about ethical marketing that is manageable and connects you with customers who are ready to say yes.” [Blurb] “In a world where we are surrounded by marketing, and it is being done to us all the time, it is easier than ever to manipulate people's decisions and feelings…If we can move beyond the relentless drive to sell people more stuff they don't need and instead towards helping people do better things, the world will be a better place for all of us.” “I wanted to self-publish because this book has a narrow audience. I don't want to be the next bestseller. I want to have something accessible to my audience at a price point that means anyone can get started with ethical marketing. Self-publishing means I control the book, the IP, and the distribution.” [Read the rest]( [Blurb] How it was made [Blurb] Format: Trade book Cover: SoftcoverPaper: Economy B&W Size: 5×8 in., 13×20 cm Tool: PDF Uploader [Page through]( Visit the blog [Blog]( Follow Us [Facebook]( [Twitter]( [Instagram]( [Pintrest]( [YouTube]( Questions? Visit the help center [Help Center]( [Blurb] [Make a book in minutes]( [Make a book in minutes [Share]]( [Blurb] [Privacy]( | [Pricing]( | [Email Preference Center]( | [Unsubscribe]( Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2023 RPI Print, Inc., All Rights Reserved Reframing Marketing by Simon Batchelar