Target managed two gaffes in the first 18 hours. [Bloomberg](
This is Bloomberg Opinion Today, a great-great-great-great-grandmother of Bloomberg Opinionâs opinions. [Sign up here](. Todayâs Agenda - Black History Month? [A reason]( for hope.
- Phones in school? Actually, [nope](.
- Drive [a Toyota](? Iâd rather eat soap.
- Earth with less water? Hereâs [how to cope](. Harriet Tubmanâs Sweatpants Today marks the start of Black History Month, which means youâre about to see [corporate America]( do and say some [deeply atrocious things](. Target, for example, has managed two gaffes already: First, the retailer was forced to pull a [Civil Rights Magnetic Learning Activity]( off its shelves after history teacher Issa Tete [noticed]( some discrepancies in the product. âThis is not Carter G. Woodson â this is W.E.B. Du Bois. Peep the stache. They got the name wrong,â she said. Then there is the case of the inappropriately located monogram. Or, as graduate student Tish Bullard [asked]( in a TikTok video: âWhy is Miss Tubmanâs name on the crotch of some pants?â
Photos via @iamtishbullard on TikTok While Iâm all for honoring Harriet Tubmanâs legacy as an abolitionist, humanitarian and [Union spy](, I nevertheless must ask: Do we really need her last name plastered on our pelvic area? No, is the answer. We do not. There are better, more tasteful ways to honor the past. How about reading [a book](? Or wearing a sweatshirt? Or buying a doll for your child? Nia-Malika Henderson [says]( her daughter has a turquoise Rosa Parks sweatshirt and an Ida B. Wells sweatshirt. And she has a treasure trove of books about little Black girls dreaming of[ fire-engine red rockets](, wearing [bedtime bonnets]( and plotting to [keep the sun up forever](. âAs for Black dolls, she has more than any 3-year-old could ever want or need.â It hasnât always been like this, though. When Nia-Malika was a child, books books featuring Black children were pretty much nonexistent. âAt times, my mom was so desperate for us to see ourselves in books, she would use a brown crayon to make the White characters look more like we did,â she writes. In school, too, there was minimal acknowledgement of Black history. âI was assigned one book by a Black author (Invisible Man by Ralph Ellison) in my 12 years of primary education at predominately Black public schools in my small Southern hometown,â she recalls. Although Nia-Malika says a lot has changed since her adolescence â [Aunt Jemima]( and [Uncle Ben]( are gone, for one â thereâs still [a lot of work to do](. Consider journalism: Only 40% of Black Americans say their most important issues and events are covered in the news. [Recent layoffs]( mean that figure is unlikely to rise. About half of those who lost their jobs at the Los Angeles Times last month â[belonged]( to at least one of the newspaper unionâs affinity groups representing Black, Latino, Asian, Pacific Islander, Middle Eastern and North African journalists. Thatâs a significant loss for a newspaper anchored in a city where only [about three in 10 residents]( are White,â Fernanda Santos [writes]( (free read). This nation needs newsrooms that aspire to look like the communities they cover. When you read headlines about [diversity and inclusion initiatives]( being targeted, or how it will take Black Americans [320 years to catch up]( to their White neighbors, itâs easy to feel defeated. But Nia-Malika isnât giving up hope: âOn the 1880 census there is a woman named Kizzy Jordan listed as living in Mississippi with her family. She was my great-great-great-great-grandmother. Born in 1804, she lived much of her life as an enslaved woman ... I donât know anything about who she was. There is only her name and the horrific eras she lived through. But I can imagine she must have had considerable fight in her and some hope and optimism about the future being better than her present. And this is at the core of the Black experience in America. Let us note and celebrate that this month and every month.â Read [the whole thing]( for free. Taylor Swiftâs in [Exile]( Let me ask you a question: Whatâs the quickest way to get Gen Z to care less about TikTok? Sure, you could tell them itâs harming their [academic performance](. Or you could note that excessive use of social media has been linked to rising rates of teenage [depression](, emotional distress and self-harm. Or, or, or, you could just [remove]( Taylor Swiftâs entire discography from the platform, which might be more effective? The girlies are [clearly]( [distraught](. I imagine theyâll grow tired of a Taylor-less TikTok: This isnât the [blank space]( we wanted. Even if there is a [mass exodus](, Bloombergâs editorial board [says]( thereâs a far simpler way to reduce the amount of time young Americans spend online: Ban mobile phones from schools altogether. 97% of US adolescents use their phones during class, browsing social media, YouTube and gaming platforms throughout the day. Although policymakers want to block access to social media platforms through Wi-Fi networks, kids would also still be able to use their phones to send text messages, watch videos and shop. âAnd regardless of how students use their phones, merely being in proximity to them impairs [focus]( and retention, while forcing teachers to waste valuable time [policing]( their use,â the editors write. Rather than try to control what kids do on their phones, Congress should remove the devices from schools entirely. Students should be playing the [recorder](, not [recording]( âget ready with meâ videos. How else will we [discover]( the next Taylor Swift? [Skrrt Skrrt]( Source: I Think You Should Leave, âââNetflix What is it with car companies these days? Volvo announced today that itâs going to stop funding Polestar, its cash-burning EV offshoot. âThe move appears designed to cauterize the damage to Volvoâs share price,â Chris Bryant [writes](. Shares of both companies were close to record lows, despite Volvo still having pretty decent financials. Then thereâs Toyota, whose affiliate Daihatsu [uncovered more than 170 irregularities]( in safety tests in December and was forced to recall more than 300,000 vehicles last week. In the US, meanwhile, Toyota has [recalled almost 1 million vehicles]( due to possibly faulty air bags. As Tim Culpan [writes](: âStandards and compliance are whatâs tripping up the company, and these need to be enforced from the top.â Bonus EV Reading: A [Texas business court]( might be less predictable than a Delaware one, but it will probably be OK with Elon Muskâs pay. â Matt Levine Telltale Charts Has mankind ever been this [thirsty](? Water â and [the vessels]( we drink it from â has been transformed into a [cultural phenomenon](. We now have water bottle [medical scares](, TikTok [dances]( and fancy [ice recipes](. But when it comes to the actual supply of water, weâve never had so little of it. Groundwater is vanishing worldwide, but Mark Gongloff [is confiden](t we can rescue it. âAs the planet warms, more people will need to develop water consciousness,â he writes. There are plenty of things authorities can do preserve the supply of groundwater, such as piloting conservation efforts or introducing fair taxes. Maybe they can even come up with some viral dance videos to help curb use. Itâs no secret that young people [arenât happy]( with Starbucks. The coffee chainâs double drip of drama â a messy battle with its union and anger over the Israel-Hamas war â has generated a ton of negative backlash on social media. âUp until now, Wall Street had been hesitant to give much credence to the idea that Starbucksâ embroilment in a firestorm of social, cultural and geopolitical issues could impact its financial performance,â Beth Kowitt and Leticia Miranda [write](. But Gen Z is willing to do more than just rant on TikTok and Instagram. Theyâll actually put their money where their mouth is. So donât expect to see many of them order Chocolate-Covered Strawberry Créme Frappuccinos this [Valentineâs Day](. Further Reading Jerome Powellâs [off-the-cuff comment]( about a March rate cut hurts the Fedâs flexibility. â Mohamed A. El-Erian Lulaâs failure to tackle [Brazilâs fiscal deficit]( threatens economic growth. â Juan Pablo Spinetto Although Appleâs revenue got a [holiday boost](, Tim Cook still has [many challenges]( ahead. â Dave Lee [The border]( is not Bidenâs problem alone, nor was it solely Trumpâs when he was in office. â Mary Ellen Klas Wealthy countries canât fault Africa for [producing more oil](; poverty is not a viable climate strategy. â Ken Opalo The UN relief agency for Palestinians should no longer exist, so [end its purpose](. â Marc Champion So far, Indiaâs Narendra Modi has been able to do [populism on the cheap](. That may soon change. â Mihir Sharma Punxsutawney Phil Isnât Out of a Job. Yet. Tomorrow is Jobs Day â and Groundhog Day! Will economists see six more weeks of low unemployment? Tune in as Jonathan Levin joins Nick Colas for a [live analysis]( of the numbers. ICYMI The mother of a Michigan shooter [testified]( in a manslaughter trial. Hulu is [cracking down]( on passwords and people [arenât pleased](. Scientists discover more about why most [autoimmune patients]( are women. Eric Adams drove to his press conference in [a garbage truck](. Kickers The [tote bag outrage]( heard around the world. Is [coffee milk]( a thing outside of Rhode Island? Australiaâs [snake swinger]( saved a guinea pig. Pennsylvaniaâs [domestic beheading]( drama. (h/t John Authers) Notes: Please send coffee milk and feedback to Jessica Karl at jkarl9@bloomberg.net. [Sign up here]( and follow us on [Threads](, [TikTok](, [Twitter](, [Instagram]( and [Facebook](. Follow Us Like getting this newsletter? [Subscribe to Bloomberg.com]( for unlimited access to trusted, data-driven journalism and subscriber-only insights. Before itâs here, itâs on the Bloomberg Terminal. Find out more about how the Terminal delivers information and analysis that financial professionals canât find anywhere else. [Learn more](. Want to sponsor this newsletter? 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