Bud Light takes the cowardly way out

This is a marketing case study for the ages: how not to handle brand collaborations in a dangerously polarized space. Dylan Mulvaney is a 26 [Bloomberg]( [Bud Light Kicked a Hornet’s Nest and Ran Away]( — Ben Schott This is a marketing case study for the ages: how not to handle brand collaborations in a dangerously polarized space. Dylan Mulvaney is a 26-year-old American actress, singer and social-media influencer, with 10.8 million followers on TikTok and 1.8 million on Instagram. Mulvaney began transitioning into a transgender woman during the Covid pandemic, documenting her personal journey in a viral TikTok series called “Days of Girlhood” that has so far garnered more than 1 billion views. Photographer: Amanda Edwards/Getty Images On March 13, 2023, Mulvaney reached day 365 of her journey. To commemorate this milestone, Bud Light created a one-off personalized can — emblazoned with her face — which she [unveiled]( during a March Madness Bud Light promotional video. The reaction to this collaboration from some quarters was as predictable as a Trump tweet. Read the [whole thing](. [America’s Educational Superpower Is Fading]( — Adrian Wooldridge [How Can China Contain Its $8.3 Trillion Fiscal Crisis?]( — Shuli Ren [Republicans Won’t Win the Youth Vote With a Culture War]( — David A. Hopkins [What If We All Work for a ‘Pity City’ Boss?]( — Sarah Green Carmichael [The Dollar Is Not Losing Its Status Anytime Soon]( — John Authers [Can’t Find a Home to Buy? It’s Going to Get Much Worse.]( — Conor Sen [Win or Lose, Ukraine’s Big Offensive May Put Biden in a Bind]( — Hal Brands [Apple’s Chief Rival Has a Cautionary Tale for India]( — Tim Culpan [DeSantis’s Fight Against Disney Won’t Help Him Beat Trump]( — Joshua Green More From Bloomberg Opinion Here’s what we’ve been listening to this week. - [Crash Course: Fox News Vs. the Big Lie]( with Timothy L. O’Brien (listen on [Apple]( or [Spotify]() - [Bloomberg Opinion: Fed Disunity and the Mifepristone Court Battle]( with Jonathan Levin, Lisa Jarvis, Sarah Green Carmichael and Lara Williams This is the Weekend Edition of Bloomberg Opinion Today, a roundup of the most popular stories Bloomberg Opinion published this week based on web readership. Follow Us Like getting this newsletter? [Subscribe to Bloomberg.com]( for unlimited access to trusted, data-driven journalism and subscriber-only insights. Before it’s here, it’s on the Bloomberg Terminal. Find out more about how the Terminal delivers information and analysis that financial professionals can’t find anywhere else. [Learn more](. Want to sponsor this newsletter? [Get in touch here](. You received this message because you are subscribed to Bloomberg's Bloomberg Opinion Today newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](