It’s still good to be a tech company

[Bloomberg]( Follow Us [Get the newsletter]( [Tesla Inc. became a trillion-dollar company,]( Apple Inc. and Amazon.com Inc. revealed some vulnerabilities, and FAANG became … [MAANG? MANGA? MAGMA?]( It was a week of redefining the tech landscape. Let’s dive in to the details. On Thursday, Mark Zuckerberg stood in front of [some BBQ sauce]( and revealed to the world Facebook Inc.’s new name: Meta Platforms Inc. The name is rooted in the digital world, or “metaverse,” that Zuckerberg dreams of creating where we can play, socialize and even run a business, all within a computer-generated virtual environment. It sounds mildly dystopian to me, but [investors seem to find it mildly lucrative](, or at least unalarming. Of course, Tae Kim notes, it’s [very convenient timing](. But while the name change will help get all Facebook’s bad news out of the news cycle for a few days, it’s not going to solve any existing problems.  That said, [going Meta does have its long-term advantages](. Parmy Olson and Ben Schott write that if people are reminded of the metaverse every time the company is mentioned, that would be a step toward owning the space — and maybe even forgetting the past. [Microsoft Corp. had a fab quarter](, thanks to cloud computing and the return-to-office trend, with revenue totaling $45.3 billion, a jump of 22% from a year earlier. Microsoft is in a good position, according to Tae. While many firms have had to deal with supply-chain complications, Microsoft’s main businesses — software and services that rely on data traveling over the internet — have been relatively unscathed. Apple and Amazon, on the other hand, aren’t so lucky. They both have large businesses that require massive scale in manufacturing physical merchandise and delivery logistics, making them vulnerable to the woes of the current environment: production bottlenecks, along with raw material and labor shortages. [Last week’s earnings made that clear](, and it doesn’t look like the holiday quarter is going to get any better for them. Meanwhile, supply shortages aren’t affecting Tesla’s valuation, which soared past the $1 trillion mark on Monday. The trigger was a [deal to supply 100,000 Teslas]( to Hertz Global Holdings Inc. Chris Bryant just [feels sorry for the rest of the auto industry](, who have tried and failed to rein in Tesla’s stock-market lead, some copying directly from Elon Musk. It hasn’t helped: Tesla is now worth more than the next nine most valuable listed carmakers combined. Tesla’s expected revenue this year is only likely to be $51.1 billion. That makes its entry to the trillion-dollar club feel particularly bubbly to John Authers. If you agree, and want to have a go at timing the bubble, we totally get it. It could make you a lot of money. But it’s nearly impossible to get the timing right in practice.  The good news, as John explains, is that [getting out early can still be lucrative](. And hey, if Facebook manages to get the metaverse up and running, we might even be able to get out of reality [before the Earth burns up](. Bonus Big Tech Reads - [Don’t Dismiss Facebook’s Oversight Board. It’s Making Some Progress]( — Parmy Olson - [The Godfather, $700 Billion, and a Crazy Game of Chicken]( — Tim Culpan - [Mark Zuckerberg Seeks Salvation in Metaverse]( — Leonid Bershidsky - [Stop Playing Nice With Russian Computer Hackers]( — Timothy L. O'Brien More Data From Bloomberg Opinion - [Abandoning Nuclear Power Would Be Europe’s Biggest Climate Mistake]( — Jonathan Ford - [It's Now Possible to Grow Rich and Go Green]( — David Fickling This is the Theme of the Week edition of Bloomberg Opinion Today, a digest of our top commentary published every Sunday. New subscribers to the newsletter can [sign up here](. Like Bloomberg Opinion Today? [Subscribe to Bloomberg All Access and get much, much more](. You’ll receive our unmatched global news coverage and two in-depth daily newsletters, The Bloomberg Open and The Bloomberg Close. Before it’s here, it’s on the Bloomberg Terminal. Find out more about how the Terminal delivers information and analysis that financial professionals can’t find anywhere else. [Learn more](. You received this message because you are subscribed to Bloomberg's Bloomberg Opinion Today newsletter. [Unsubscribe]( | [Bloomberg.com]( | [Contact Us]( [Ads Powered By Liveintent]( | [Ad Choices]( Bloomberg L.P. 731 Lexington, New York, NY, 10022