How do you say Nvidia?

What’s in a name if you’re Nvidia [View in browser]( [Bloomberg]( Hi, it’s Ian in San Francisco. Nvidia is the world’s biggest tech name that no one can pronounce. But first… Three things you need to know today: • Apple’s Beats makes a big marketing deal [with college athletes]( • How the D’Amelios turned their TikTok fame [into a business]( • T-Mobile is trimming jobs as the wireless market [gets more cutthroat]( Nvidia’s name game How do you pronounce Nvidia? If you’re still saying nuh-vidia (wrong), you’re not alone. And that gets to the crux of a curious phenomenon: Nvidia Corp. has exploded in size — it has more revenue than Intel Corp. and a bigger valuation than nearly anyone — but the company’s brand recognition hasn’t kept pace. In Interbrand’s latest ranking of [Top 100 global brands](, Nvidia wasn’t even listed. Sure, you may say, Nvidia isn’t a consumer-facing company. It makes chips for data centers, PCs and cars. Why does a typical person even need to know its name? Fair question. Even so, the business-focused Hewlett Packard Enterprise made the list. Now, there is a group of consumers that has always known the Nvidia brand (even if they too didn’t say it correctly): gamers. The company’s graphics cards have been a prized part of gaming rigs since the ’90s. But that’s not what’s fueling Nvidia’s current rise. Nvidia’s chips are helping power artificial intelligence tools like OpenAI’s ChatGPT and Google Bard, and its sales are surging alongside the rapid growth of those services. More broadly, Nvidia is ushering in a new era of accelerated computing — an approach that breaks up tasks and handles them in parallel — which it thinks will generate up to a trillion dollars in tech spending. You’d think being at the forefront at that movement would buy you some respect, and Nvidia does have legions of fans on Wall Street (the last analyst with a sell rating on the stock [threw in the towel]( this week). But Nvidia’s brand isn’t in the same league as Apple, Microsoft or Tesla. I’ve been covering the company for 20 years and have stopped bothering to correct people when they mispronounce the name. Colleagues, contacts and now even family members all have their own version. Just this week on a call with three other people, I heard at least that many ways of pronouncing it. Nvidia’s co-founder is no stranger to this problem. He gave up trying to get people to pronounce his own name, Jen-Hsun Huang, and agreed to go by “Jensen” – the thing people had already been calling him for years. The Nvidia moniker has more complex origins than those of many peers. Qualcomm was created out of “quality communications” – simple enough. Intel was a portmanteau of “integrated electronics,” but easy to say and remember. Nvidia, meanwhile, comes from NV, short for “next version,” combined with “invidia” the Latin word for looking upon someone with envy. The “vid” also would seem to nod to Nvidia’s roots in graphics cards. Intel’s brand is still better known than Nvidia’s, said [Dipanjan Chatterjee](, a branding expert and principal analyst at Forrester Research Inc. It ranks 19th on Interbrand’s list, higher than Chanel, YouTube and Ikea. But Nvidia is well established in the right circles — with business-to-business customers. Back in the 1990s, “everyone knew what it meant to have ‘Intel inside,’” he said. “Three decades later, Nvidia, playing in the same sandbox, has proven that what is important is not that everyone knows you but that those who matter do.” So what is the correct way to say Nvidia? According to the company itself: en-VID-eeyah. Rightly or wrongly, we’ll probably all be saying that word a lot more in the coming years. —[Ian King](mailto:ianking@bloomberg.net), with [Nick Turner](mailto:nturner7@bloomberg.net) The big story Makers of deepfake porn — which use artificial intelligence to create simulations of real people — are relying on tools and platforms operated by some of the biggest names in technology, [including Google, Amazon, X and Microsoft](. One to watch Twilio is launching new AI-powered features in its suite of data management services. CEO Jeff Lawson joins Ed Ludlow and Caroline Hyde on Bloomberg Technology. Photographer: Marguerite Gallorini Get fully charged Meta Platforms is launching a new artificial intelligence coding tool to [compete with Microsoft-backed OpenAI and Alphabet’s Google](. Nvidia’s blowout results set the stage for Arm’s IPO to get [a warm reception](. Artificial intelligence startup Hugging Face is now [valued at $4.5 billion](. More from Bloomberg Get Bloomberg Tech newsletters in your inbox: - [Cyber Bulletin]( for coverage of the shadow world of hackers and cyber-espionage - [Game On]( for reporting on the video game business - [Power On]( for Apple scoops, consumer tech news and more - [Screentime]( for a front-row seat to the collision of Hollywood and Silicon Valley - [Soundbite]( for reporting on podcasting, the music industry and audio trends - [Hyperdrive]( for expert insight into the future of cars Follow Us Like getting this newsletter? [Subscribe to Bloomberg.com]( for unlimited access to trusted, data-driven journalism and subscriber-only insights. Want to sponsor this newsletter? [Get in touch here](. You received this message because you are subscribed to Bloomberg's Tech Daily newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](