The end of text spam

Hi, it’s Brody Ford in New York. Spam texts may finally start going away. But first...Three things you need to know today:• Nvidia stunned w [View in browser]( [Bloomberg]( Hi, it’s Brody Ford in New York. Spam texts may finally start going away. But first... Three things you need to know today: • Nvidia [stunned]( with a strong quarterly revenue forecast • Ride-hailing company Grab is [closer to profit]( • Amazon wants to [broadcast Nascar]( Wrong number Spammy texts have become a fact of life. Here’s one I got last week: “Hi Luca, this is my number, please remember to save it, we will meet at the golf course tomorrow, and talk about cooperation by the way.” Obviously I’m not Luca, and if I were to reply saying “wrong number,” I’d end up on their sucker list and may be prompted into [some kind of cryptocurrency-facilitated scam](. Sometimes the opener is simpler and perhaps more ominous like, “hi.” Americans [lost $330 million]( to text message scams last year, with complaints to the Federal Communications Commission about the schemes jumping [500% between 2015 and 2022](. But the era might be coming to a close. Mass-messaging services are being pushed to crack down on shady texters by new wireless carrier rules. [Twilio Inc.](bbg://securities/twlo), known for facilitating business texts like Uber ride updates and DoorDash delivery notifications, is kicking users off its platform at the end of the month who haven’t registered with [a new industry database that vets users with a “Trust Score.”]( Once implemented across the industry, the new registration standard could cut down spam by 90%, said Twilio Chief Executive Officer Jeff Lawson in an interview. Carriers like T-Mobile and Verizon have increased costs on unregistered traffic to accelerate the transition, and are expected to announce a new deadline to meet the standard in 2024 after pushing back an earlier March date. Cloud texting services are pushing users toward the new standard, though few have begun cracking down on noncompliance. Some are just making money by continuing to facilitate spam texting, Twilio’s Lawson said. His company expects to lose as much as $40 million of potential sales through the rest of the year after booting unregistered texters off the platform. RingCentral Inc., another texting service, isn’t allowing new unregistered customers, but hasn’t set a deadline for booting current ones, saying, “Any arbitrary deadline would most strongly penalize legitimate customers who follow the rules.” Most forms of communication go through a high-spam era before getting cleaned up. Email felt borderline unusable in the early 2000s, but today Gmail does a decent job of filtering out the things I don’t want. Robocalls were an epidemic a few years back, but have dropped significantly following new regulations, according to [a report from the Public Interest Research Group](. It’ll become harder to text potential marks soon. Of course, scammers might just move on to newer and less-regulated social platforms. “Hello,How are you today?” read a message I received this week from an unfamiliar “Business Account” on WhatsApp. —[Brody Ford](mailto:bford61@bloomberg.net) The big story Nvidia’s chips have surged in popularity with the rise of AI, and the company — already a star in the market — continues to [stun investors]( with demand for its products. Sales are growing at their fastest rate in years. One to watch The chief executive officer of cell therapy contract manufacturer Cellares [explains the potential to cure very aggressive diseases.]( Get fully charged Huawei is alleged to be building a [secret network for chips]( Snowflake indicated customers are [still cautious]( about their cloud budgets YouTube is still [collecting data](bbg://news/stories/RZU94XT0G1KW) on kids’ online behavior despite a settlement with the Federal Trade Commission, digital advocacy groups say More from Bloomberg Get Bloomberg Tech newsletters in your inbox: - [Cyber Bulletin]( for coverage of the shadow world of hackers and cyber-espionage - [Game On]( for reporting on the video game business - [Power On]( for Apple scoops, consumer tech news and more - [Screentime]( for a front-row seat to the collision of Hollywood and Silicon Valley - [Soundbite]( for reporting on podcasting, the music industry and audio trends - [Hyperdrive]( for expert insight into the future of cars Follow Us Like getting this newsletter? [Subscribe to Bloomberg.com]( for unlimited access to trusted, data-driven journalism and subscriber-only insights. Want to sponsor this newsletter? [Get in touch here](. You received this message because you are subscribed to Bloomberg's Tech Daily newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](