Newsletter Subject

TikTok goes to detention

From

bloombergbusiness.com

Email Address

noreply@mail.bloombergbusiness.com

Sent On

Mon, Jan 23, 2023 12:05 PM

Email Preheader Text

Hiya, it’s Alex in Los Angeles. A TikTok ban became real, at least for many thousands of US col

Hiya, it’s Alex in Los Angeles. A TikTok ban became real, at least for many thousands of US college students. But first...Today’s must-reads [View in browser]( [Bloomberg]( Hiya, it’s Alex in Los Angeles. A TikTok ban became real, at least for many thousands of US college students. But first... Today’s must-reads: • [Google will cut 12,000 jobs]( • [Walmart.com is going after small businesses]( • [GM and LG abandoned plans for an EV battery plant]( TikTok 101 A new ban on TikTok at many state colleges around the US offers a snippet of what the Biden administration would be in for if it instituted a nationwide blackout: lots of angry young people. More than 25 states have placed restrictions on the use of TikTok on state-owned equipment in recent weeks, and those restrictions have extended in some cases to public schools. Over a dozen major higher-education systems, including Auburn University, the University of Georgia and Oklahoma State University, recently banned TikTok in some form — from school-owned devices, the campus networks or both. Last week, the University of Texas, Austin, joined the fray. The college, with more than 52,000 students, blocked TikTok from campus internet. Students were, predictably, unhappy. Grace Featherston, a 22-year-old senior theater-education major at the university, said people should be able to make their own decision about the risks of using a Chinese-owned app. The ban is an encroachment on students’ personal freedoms, she said. “It’s the choice of US citizens, whether they want to consume TikTok,” she said, “and whether they want to take that risk.” Even some university staff objected to the move. “I use TikTok as an educational tool to make science fun and accessible,” said Kate Biberdorf, 36, an associate professor of chemistry at the University of Texas, Austin. She’s known to her 194,400 TikTok followers as Kate the Chemist. “To have that tool be taken away by a university, that doesn’t sit right with me. Right now in our community, it feels like our rights are being taken away, and this is another push in the wrong direction.” Security concerns shouldn’t be entirely overlooked, said Rick McElroy, principal security strategist at VMware Inc. The volumes of personal information collected by an app like TikTok could be used by a company or government to track or target prominent people with misinformation or influence campaigns, he said. TikTok has said it doesn’t share data with the Chinese government and has strict access controls on user data for its employees and those of its [parent]( company, ByteDance Ltd. Yet, last month, ByteDance said some employees improperly accessed American user data in an attempt to track journalists. Deciding the fate of TikTok is especially risky for politicians. The app’s main demographic is the same group of young people that have become one of the most important for the US Democratic party. Voters under 30 were the only age group in the 2022 US midterm election where the [majority]( favored Democrats — and did so with an astounding 28-point margin, according to Tufts University. They appeared to be, in effect, the dam that stopped the red wave. Featherston, the theater major, uses TikTok to watch and post videos for her 27,000 followers about Broadway shows, social trends and current events. She echoed the views of more than three-dozen TikTok creators and users I’ve interviewed in the past few months. She said she’s generally aware of the risks but not worried enough to stop using it. The value Featherston gets from TikTok — internet celebrity, entertainment, affirmation — outweighs the threat to her from a foreign government, she said. Retaining her access to TikTok will be a policy consideration when the next election rolls around. —[Alex Barinka](mailto:abarinka2@bloomberg.net) The big story Layoffs at Amazon and Microsoft are dealing a blow to Seattle, as [America’s second-largest tech hub is struggling to reopen]( downtown businesses that shuttered during the pandemic. Get fully charged Apple challenged the UK antitrust watchdog's investigation into its [dominance over the mobile browser market](. The United Arab Emirates sees a role for crypto as it tries to [strengthen ties with India and bolster non-oil trade in rupees](. The UK’s prime minister is under pressure to reduce the country’s reliance on semiconductors from Taiwan [due to concerns over China](. Virginia’s governor said an electric-vehicle battery plant planned by Ford and a Chinese partner is a “Trojan horse” for China that would undermine policy efforts to strengthen the US auto industry. [Watch the interview](. Thoma Bravo snatched up Canada’s Magnet Forensics for $1.8 billion in [a boost to the firm's cybersecurity portfolio](. Follow Us More from Bloomberg Get Bloomberg Tech weeklies in your inbox: - [Power On]( for Apple scoops, consumer tech news and more, every Sunday - [Game On]( for reporting on the video game business, delivered on Friday - [Cyber Bulletin]( for exclusive coverage on the shadow world of hackers and cyber-espionage, sent every Wednesday Like getting this newsletter? [Subscribe to Bloomberg.com]( for unlimited access to trusted, data-driven journalism and subscriber-only insights. You received this message because you are subscribed to Bloomberg's Bloomberg Tech Daily newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](

Marketing emails from bloombergbusiness.com

View More
Sent On

20/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

18/07/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.