Newsletter Subject

Sailboat coffee

From

bloombergbusiness.com

Email Address

noreply@mail.bloombergbusiness.com

Sent On

Sat, May 21, 2022 10:16 AM

Email Preheader Text

By Irina Anghel and Eamon Farhat There’s never been a more dreamy way to have your coffee deliv

By Irina Anghel and Eamon Farhat There’s never been a more dreamy way to have your coffee delivered than a sailboat across the Atlantic. A s [Bloomberg]( By Irina Anghel and Eamon Farhat There’s never been a more dreamy way to have your coffee delivered than a sailboat across the Atlantic. A small number of specialty roasters in Europe are now offering beans that have been sailed — rather than [shipped via fossil-fuel burning vessels]( — from South America. While they’re a rare luxury compared with standard bags of supermarket coffee, these wind-blown beans may inspire some imaginative ideas for finding and stamping out carbon emissions from [your everyday life](. Schooners like this one are being used to ship cargo with lower emissions. Source: Shipped by Sail Here’s a glimpse of the journey: Roasters buy the beans directly from growers in countries like Colombia before they’re stored in a warehouse and loaded onto a sailboat — destined for ports like Le Havre, France or Penzance, England. The crossing typically takes six weeks. The beans are then couriered to specialty roasters before ending up in espressos served in coffee shops or at home. “You’re one step away from the coffee being grown, almost,” said Richard Blake, founder of Yallah Coffee, a Cornwall-based roaster who sells beans sailed from Colombia. A 1-kilogram bag of Yallah Coffee’s Las Brisas beans costs £50 ($62) but boasts “[a carbon footprint close to zero](.” As a price comparison, the most expensive coffee beans UK supermarket [Tesco Plc](bbg://securities/TSCO%20LN%20Equity/DES) [sells online]( is a 1-kilogram bag for £13.75 ($17). Blake said people are happy to pay for a premium product “if they feel like there is value in all the steps.” “That can be lost with the homogenized mix of beans on a supermarket shelf,” he said, “whereas if it’s single origin, and if it’s on a ship, there’s less people in the chain, and that creates more value.” A few years ago, a small group of [environmentally focused entrepreneurs](, such as Shipped by Sail in the UK, started using pirate-like schooners to prove that goods like coffee could be transported with near-zero emissions — even if it took more money and all the risks linked with crossing the Atlantic on hundred-year-old wooden boats for a couple dozen bags of high-end beans. Will Adeney, left, and Will Templeman are co-founders of broker and importer Shipped by Sail, which uses only sailboats to transport goods. Source: Shipped by Sail What started as bravado is now making a bit more business sense. Consumers have become more willing to [pay extra for greener coffee]( and roasters are rising to the challenge to provide it to them. Take [Belco](, a sustainable coffee importer based in France serving around 1,000 specialty roasters all over Europe. The company bought 22 tons of Colombian coffee delivered by a schooner earlier this year. It’s had such positive feedback from customers that they’re [now planning to import at least half]( of their total coffee beans —about 4,000 tons — by sailboat by 2025. In order to do this, though, they’re going to need a bigger boat. Belco is relying on shipments from France’s TransOceanic Wind Transport, a sailing freight transport company. To meet growing demands of customers like Belco, TOWT is building [a sailing vessel capable of holding 1,100 tons]( of goods. The first ship is due in June next year and three more should follow by 2026. On the other side of the Atlantic, Costa Rica’s SailCargo Inc. is preparing to sail South American beans north to customers like Serge Picard, the owner of Cafe William Spartivento, the biggest Canadian-owned roaster for Fair Trade Organic coffee. Cafe Williams said it has invested in a new [SailCargo vessel that will carry 250 tons of goods]( when it’s expected to launch next year. Years of innovation have given the coffee industry plenty of ways to reduce its carbon footprint on the farm level, from [replacing chemical fertilizers with organic waste]( to using renewable energy to power equipment. Shipping has remained a weak spot. It might be more efficient to transport coffee beans by sea than air, but today’s cargo ship engines are driven by bunker fuel — [the dregs of the oil refining process](. Large sailboats have motors for when they’re needed, but their main source of power is emissions-free wind, which gives them the added benefit of being mostly immune to [volatile oil prices](. To be sure, conventional freighters — which hold thousands of tons of goods — are much more economic than a ye olde pirate ship, or even a 1,000-ton sailing vessel, for transporting lots of different cargo like coffee. But that isn’t stopping some coffee importers and sailboat manufacturers from trying to overthrow the heavy ships’ command of the high seas. Maxence Lacroix, co-founder of Belgian specialty roastery [Javry](, which acquired its first order of coffee beans via sailboat earlier this year, is keen to see disruption in the shipping industry. “We need to be lots of small actors to be able to change things, because the bigger actors are definitely not going to do it,” he said. “The change must come from the bottom.” If you're a Bloomberg Green subscriber and want to start getting our weekly Pursuits newsletter on Wednesdays, [sign up here](. If you're a Bloomberg Pursuits subscriber and want to start getting our daily Green newsletter, [sign up here](. Subscribe to Bloomberg.com for [unlimited access]( to breaking news on climate and energy, data-driven reporting and graphics, Bloomberg Green magazine and more. Some other reads… A California-based [startup making cell-cultivated leather]( has raised $46 million in funding from investors including Kering, the maker of brands such as Gucci and Saint Laurent. While brands have sold products marketed as “vegan” leather for years, some of those products are simply a version of pleather, made from plastic. VitroLabs is part of a new wave of biotech startups that are trying to avoid plastic altogether or cut the amount used to bind the organic materials. A leather Gucci handbag. Photographer: Martin Divisek/Bloomberg - A vacation paradise is turning tourists into [whale scientists](. - New Zealand re-opens its border and rethinks its [tourism industry](. - This London restaurant serves gourmet food [made from scraps](.  Follow Us If you're a Bloomberg Green subscriber and want to start getting our weekly Pursuits newsletter on Wednesdays, [sign up here](. If you're a Bloomberg Pursuits subscriber and want to start getting our daily Green newsletter, [sign up here](. You received this message because you are subscribed to Bloomberg's Green x Pursuits newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](

Marketing emails from bloombergbusiness.com

View More
Sent On

20/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

18/07/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.