Newsletter Subject

Super energy-efficient houses

From

bloombergbusiness.com

Email Address

noreply@mail.bloombergbusiness.com

Sent On

Sat, Feb 26, 2022 11:02 AM

Email Preheader Text

By Todd Woody When Maine builder Jesper Kruse began marketing a type of high-efficiency home called

By Todd Woody When Maine builder Jesper Kruse began marketing a type of high-efficiency home called a passive house a dozen years ago, the d [Bloomberg]( By Todd Woody When Maine builder Jesper Kruse began marketing a type of high-efficiency home called a passive house a dozen years ago, the dwellings appealed mainly to a small cohort of committed environmentalists. It’s a niche no more. Today, demand for passive houses is rising sharply as homeowners contend with climate-driven extreme weather and governments move to decarbonize buildings, which account for [13% of the United States’ greenhouse gas emissions](. Jesper Kruse, founder of Maine Passive House, at his home in Greenwood, Maine. The home was originally built in 2000, but he later spent several years retrofitting it. Photographer: Greta Rybus for Bloomberg Green Passive building involves a set of design principles and a [certification standard]( for structures that achieve extreme energy efficiency through construction techniques that seal them in an airtight envelope, reducing energy consumption for heating and cooling by as much as 75%. “We have probably gotten 10 times the amount of inquiries in the last couple of years than we’ve received before,” says Kruse, owner of [Maine Passive House](. Kruse, who was among the first group of builders to be certified, attributes the boom partly to an influx of new residents to Maine seeking refuge from the Covid‑19 pandemic. But he says demand also is largely growing due to widening awareness of the need for resilient homes amid a changing climate. The increasing frequency of [heat waves](, hurricanes, [wildfires](, and [power outages](, as well as rising energy prices, has put a premium on buildings that minimize energy consumption and maintain a constant temperature. “The house won’t freeze if you lose power in the winter,” Kruse says, “which is a frequent occurrence in rural Maine.” Katrin Klingenberg is executive director and co-founder of [Passive House Institute US](, a nonprofit that trains passive home builders and certifies buildings. She says that from 2011 to 2021, 16 million square feet of construction— single family homes, apartment complexes and commercial structures—was submitted for certification. The institute projects builders will seek approval of an additional 11 million square feet in 2022. “We’re seeing exponential, hockey-stick growth,” Klingenberg says. “Any certified builder or designer with experience is in high demand and perfectly positioned in the market right now.” Left: Maine Passive House is retrofitting an old barn in Bryant Pond, Maine to become the company's workshop and storage facility. Right: The shingles being used for the retrofit are recycled aluminum. Photographer: Greta Rybus for Bloomberg Green Before construction begins, Kruse uses a software program to design a home and model its energy consumption based on a variety of factors, including the location of the building and the impact of insulation and airtight triple-pane windows and doors. “It gets nerdy pretty quick,” says Kruse. “Rather than just building the building, you're actually putting in a whole lot of information and then you're evaluating how the house is going to perform before starting construction.” The key indicator is air-tightness. In a passive home the slab, walls, and roof are thickly insulated, and the shell is constructed to eliminate any pathways for air to escape. That requires a detailed plan to construct the home in a precise sequence so all the building materials fit together in a way that seals the structure. A ventilation system circulates fresh air, and the home is positioned on its site to maximize the heat it absorbs from the sun in the winter while staying cool in the summer. The low energy demands mean builders can forgo a fossil fuel furnace. Kruse says he usually installs highly efficient [air-source heat pumps](, electrical [devices]( that extract warmth from the outside atmosphere and circulate the heated air throughout the house. In the summer, heat pumps cool a home by transferring hot air from inside the house to the outside. A passive house in Greenwood, Maine. Photographer: Jeffrey R. Roberts Passive single-family homes often cost about 10% more than conventional ones, but multifamily buildings are on par because of apartments’ shared walls and floors. Klingenberg says that state incentives that subsidize the training of passive house builders and qualify the buildings for tax breaks are lowering construction costs and spurring demand. She says that while passive houses have been most popular in cold regions like the Northeast, climate change is sparking interest in the West as residents face increasingly intense and frequent heat waves and wildfires. The construction techniques that keep passive houses warm in winter also keep them cool in summer while sealing them off from wildfire smoke and filtering out pollutants and pathogens. For Kruse, the durability, comfort, and health aspects have become big selling points. “We have clients who want to save the world,” he says. “But there are also people out there who just want a well-built and resilient home.” If you're a Bloomberg Green subscriber and want to start getting our weekly Pursuits newsletter on Wednesdays, [sign up here](. If you're a Bloomberg Pursuits subscriber and want to start getting our daily Green newsletter, [sign up here](. Subscribe to Bloomberg.com for [unlimited access]( to breaking news on climate and energy, data-driven reporting and graphics, Bloomberg Green magazine and more. You can read today’s newsletter on the web [here](. Some other reads… Omar Degan, a 31-year-old architect, wants to [transform the Somali capital of Mogadishu](, a lofty ambition in a city that’s been defined by violence, piracy and terrorism over the past three decades. He’s championed cultural heritage and buildings that are in tune with the environment during the frenzy of reconstruction in recent years. He designed a mosque, a restaurant, a school with gardens and a hospital’s maternity ward, work showcased by the New York Times and Wallpaper magazine over the past 18 months.  Exterior of the Salsabiil restaurant, designed by Degan. Source: Omar Designs - [Biking paradise Oslo]( is closest in Europe to no-emission travel. - Climate change threatens European [wines, olives and nuts](. - Menus with tantalizing words [spur meatless dining](. Follow Us If you're a Bloomberg Green subscriber and want to start getting our weekly Pursuits newsletter on Wednesdays, [sign up here](. If you're a Bloomberg Pursuits subscriber and want to start getting our daily Green newsletter, [sign up here](. You received this message because you are subscribed to Bloomberg's Green x Pursuits newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](

Marketing emails from bloombergbusiness.com

View More
Sent On

20/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

18/07/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.