Newsletter Subject

A green mechanic for superyachts

From

bloombergbusiness.com

Email Address

noreply@mail.bloombergbusiness.com

Sent On

Sat, Nov 27, 2021 11:02 AM

Email Preheader Text

By Thomas Gualtieri There are some things that even billionaires in their superyachts can’t esc

By Thomas Gualtieri There are some things that even billionaires in their superyachts can’t escape. The floating mansions may provide refuge [Bloomberg]( By  Thomas Gualtieri There are some things that even billionaires in their superyachts can’t escape. The floating mansions may provide refuge [from Covid-19 lockdowns]( and miserable winters, but no one is immune to climate change. As sea levels rise and extreme storms become more frequent, the uber-rich face a future in which their favorite playgrounds could no longer be fit for sailing. Luxury yachts in the shipyards of the MB92 company in Barcelona At least for some, there’s a healthy dose of climate guilt that comes from owning the world’s [most carbon-intensive asset](. Or at least an awareness of the angst over the one percent’s gas-guzzling habits. Luxury liners aren’t going away — more than 600 large yachts are set to join the global fleet by 2025, according to industry publication [Superyacht Group]( — but there’s a push within the industry to at least try and make the boats a little bit greener. “Our business is pure leisure, it’s not essential, and it’s therefore expected to be as sustainable as possible,” said Pepe Garcia-Aubert, president of [MB92 Group](, which runs the world’s biggest superyacht servicing operation based in Barcelona. “Either we manage to do it or this won’t exist in 50 years’ time.” Superyachts in the fully-electrified shipyard. Photographer: Angel Garcia/Bloomberg Large scale zero-emission shipping is [still a long way off](, but yacht retrofitters can make changes on the margin even if manufacturers can’t yet eliminate pollution from burning fuel. MB92’s shipyard in Barcelona is fully electrified so most yachts can turn off their diesel generators while they’re docked. Spanish utility Endesa SA only provides electricity generated by renewable sources, said Garcia-Aubert. If the boats need a new lick of paint, it’s done onshore. It’s a more expensive way to work, but far less polluting. Painting boats while they’re floating in the water means excess paint washes directly into the sea, toxic chemicals and all. MB92 installed a 45 million euro ($51 million) ship-lift that can hoist 4,800-tonne boats onto land. Another ship-lift will start operating in 2022 at its shipyard in La Ciotat, France. In Barcelona, boats that are being repainted are completely hidden under a white plastic tent which prevents paint particles from being released into the air. The fumes are channeled into tubes, dubbed “washing machines,” where they’re mixed with water, air and ozone so they can be disposed of more cleanly. Getting rid of the plastic structure and sheets has become one of the company’s major challenges, says Sustainability Coordinator Marc Hervas. MB92 is working with the Catalan Center for the Study of Plastic at the Polytechnic University of Catalonia to explore ways to reduce the use of non-recyclable materials. “Recycling wood and metal is a relatively easy task, but giving a second life to plastic is much harder,” said Hervas. “The main problem is finding operators equipped to handle single-use material containing very high quantities of fire-retardant chemicals.” Yachts undergoing paintwork sit beneath protective plastic tents. Photographer: Angel Garcia/Bloomberg One of the company’s goals is to fully replace all that plastic with aluminum. The material is flexible enough and easier to reuse. Other green initiatives in the works include using mussels to filter oils and biomass from the water near the port, and deploying [sea drones]( to remove oil and fuel spills. Customers also have another easy way to, theoretically, shrink their carbon footprints. MB92 is collaborating with [Submon](, a local scientific group, to help yacht owners fund projects that rehabilitate parts of the seabed so they can better absorb CO₂. It’s a practice called offsetting that’s come under sustained criticism from experts, who say it’s often impossible to tell the true climate value of such credits. To calculate the emissions impact of ships, MB92 plans to use a tool created by [Water Revolution Foundation](, a non-governmental organization that works with the industry. The software has been adapted to include the refitting process and give customers access to offsets. Vienna Eleuteri, founder of the Water Revolution Foundation, stresses that it’s an initial step. An anthropologist who specializes in computational sustainability, Eleuteri says superyachts are a “strategic niche.” Their owners have the means to act on climate change and can influence the rest of the maritime sector. “It’s an industry that can invest a lot of money, with the potential to become to the maritime world what Formula 1 has been for the automotive one,” Eleuteri said. “Like Formula E [spearheaded research]( on cars’ electric engines, hybrid and hydrogen-based solutions… superyachts can do the same for boats.” If you're a Bloomberg Green subscriber and want to start getting our weekly Pursuits newsletter on Wednesdays, [sign up here](. If you're a Bloomberg Pursuits subscriber and want to start getting our daily Green newsletter,  [sign up here](. Some other reads… An all-new, [$300,000 electric vehicle]( is about to drop … in the water. Arc Boat Co., a Los Angeles startup trying to do for watercraft what Tesla did for sedans, is announcing another $30 million in investment this morning, capital that will help finance its first production run of about  25 vessels, a model dubbed the Arc One. The long-term goal for the nearly year-old company: put battery-powered electric motors in pretty much everything that floats. The Arc One electric boat - Greece’s popular islands are crowded — [with plastic](. - José Andrés launches $1 billion climate fund with [Bezos money](. - Video: Inside the $130 billion second-hand [fashion market](. Follow Us If you're a Bloomberg Green subscriber and want to start getting our weekly Pursuits newsletter on Wednesdays, [sign up here](. If you're a Bloomberg Pursuits subscriber and want to start getting our daily Green newsletter, [sign up here](. You received this message because you are subscribed to Bloomberg's Green x Pursuits newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](

Marketing emails from bloombergbusiness.com

View More
Sent On

20/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

18/07/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.