Tencent's plan for Pokémon

[Bloomberg]( Hi everyone, this is Zheping in Hong Kong. I spent the last few days trying to destroy them all. That, essentially, is the goal of the new Pokémon game, [Pokémon Unite](, which launched on Nintendo Co.’s Switch console this week. The game was made by Tencent Holdings Ltd. in partnership with Pokémon Co., and unlike the U.S. hit Pokémon Go, its focus is battling other Pokémon rather than catching them. Tencent, the sprawling social media and gaming behemoth, has high hopes for Unite. Right now, the climate in the country for tech giants is tense, but Tencent’s ambitions haven’t diminished. The new game showcases its strategy to fuel global growth by teaming up with the owners of prized international intellectual properties. The social media and gaming powerhouse is already Nintendo Switch’s sole distributor in China, and it works with companies like Activision Blizzard Inc. and Krafton Inc. to publish games for its domestic market and elsewhere. As of this May, Tencent had closed 51 video game related deals, versus 31 in the whole of 2020, according to [researcher Niko Partners](. Of those, 12 are investments made in foreign studios, in places from South Korea to France and Sweden. Through its spending spree, Tencent is likely to secure distribution rights, as well as an inside look into making games for a console-heavy global market. The company has come a long way from just a few years ago, when Tencent was infamously known for its copycat titles. In 2019, it authored a mobile game called [Let’s Hunt Monsters](, borrowing the same map-cruising and augmented-reality concept behind Pokémon Go. Only in that game, Pikachu is swapped out for Chinese mythological beasts. Pokémon Unite is more ambitious. Though after I downloaded it and fought a couple rounds of battles, the game seemed strangely familiar and unfamiliar at the same time. It pits two teams of five players against each other in a multiplayer online battle arena, or MOBA, similar to Tencent’s own League of Legends. Like all MOBA games, the Pokémon avatars have unique moves and roles. My Pikachu, for example, is a fast-moving ranged attacker, capable of using thunderbolts to stun enemies. Unlike most MOBA games, Unite doesn’t have an enemy base for you to destroy, but you collect Pokéballs from defeating opponents, and slam dunk these virtual items into some ring-shaped zones to score points. I have to say I’m not a huge fan of Unite. The gameplay, art quality, and character designs are not bad, but none of them are astonishing to me. I can imagine, though, who will be its core target users: diehard Pokémon enthusiasts and casual MOBA players, particularly those who want something less involved than Valve’s Dota 2 or League of Legends. Both of those groups may not have played many Tencent games before. The company thinks this might be how they start. —[Zheping Huang](mailto:zhuang245@bloomberg.net) If you read one thing Su Hua just barely missed out on being an international business kingpin. In 2017, the entrepreneur almost bought the video service that would become TikTok, but got out-bid by ByteDance. [Now, he wants payback](. Sponsored Content World’s richest repository of research, white papers, webcasts, case studies, and articles on supply chain and procurement management with practical advice and actionable insights. From [GEP]( – the global leader in digital supply chain and procurement transformation. [Get your complimentary access >>]( GEP And here’s what you need to know in global technology news Twitter’s revenue jumped 74% in the most recent quarter, as the company recovers from [its 2020 doldrums](. Meanwhile, Snap also reporting earnings Thursday. The company’s [revenue more than doubled]( in the second quarter. China’s Bitcoin miners are [hatching plans to escape]( the country’s crypto crackdown. Intel said its growth would resume in the [second half of 2021](, and that the [chip shortage couldstretch]( into 2023. Follow Us More from Bloomberg Get your Game On. An upcoming weekly newsletter will take you deep inside the video game business with reporting and analysis led by Bloomberg’s Jason Schreier. [Sign up to get Game On]( in your inbox on Fridays.  Like Fully Charged? | [Get unlimited access to Bloomberg.com](, where you'll find trusted, data-based journalism in 120 countries around the world and expert analysis from exclusive daily newsletters. You received this message because you are subscribed to Bloomberg's Fully Charged newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022