The best pizza city is...

[Bloomberg]( Sorry, New York City. Apologies, New Haven. The [best pizza city]( in America is—drumroll—Portland, Oregon. That’s according to the authors of the upcoming [Modernist Pizza](, Nathan Myhrvold and Francisco Migoya, who visited more than a dozen cities and ate almost 400 pies from coast to coast to come to that conclusion. “We had an inkling it would be good,” says [Myhrvold](, the former chief technology officer at Microsoft Corp. and co-author of the monumental [Modernist Cuisine](. “But we were shocked at how good it was.” A Lovely's Fifty Fifty pie topped with greens, padron peppers, crushed tomatoes, green olives, lemon, Calabrian chilis. Source: The Cooking Lab, LLC He goes on to explain that “Best Pizza City” is admittedly a “fuzzy concept.” “To us, it means there are multiple choices of great pizzerias, ideally in different styles,” he says. Chris Bianco, in Phoenix, might make sensational pizzas, for instance, “but he’s one guy. I wouldn’t call it a great pizza city.” Portland pizzerias, on the other hand, offer a multiplicity of genius, from New York-style pies at [Scottie’s Pizza Parlor]( to Neapolitan-style at [Nostrana]( and creative, ingredient-driven pizzas at [Lovely’s Fifty Fifty](. There’s even a vegan standout at [Sizzle Pie](. Scottie's Pizza Parlor and the square Sicilian with mozzarella, topped with tomato sauce, oregano, basil and pecorino Source: The Cooking Lab, LLC “It makes a difference if you’re shooting for something good,” adds Myhrvold, as opposed to trying to emulate the approaches at longstanding places that might be resting on their reputations. (Cough, [New York](, ahem.) “One of our other findings was that famous old pizzerias aren’t very good.” In fact, he says to be wary of places that tell you they are working secret family recipes. “As a general rule, they suck, compared to the pizzerias that have some driving creative force trying to make it great. It’s true in Italy, also.” The Spiral Tap at Sizzle Pie was the team's best vegan pizza. It’s topped with creamy caramelized onion spread, red sauce, and nutritional yeast Source: The Cooking Lab, LLC He cited a few New York classics, particularly L&B Spumoni Garden and Tomasso’s, as “terrible.” The three-volume, 1,700-page Modernist Pizza will come out on Oct. 5 and will include a [recipe manual]( and enough wood-fired secrets to satisfy even the most ambitious of at-home pizzialos. Myhrvold, a notable photograher, creates a modernist tableau of pizza. Source: The Cooking Lab, LLC More Tasty Tidbits [The Seven Best Pizzerias in Portland, Oregon]( Where to eat in the newly dubbed "Best Pizza City in America." [Puerto Rico’s Top Bartender Is Shaking Up Cocktail Economics]( Leslie Cofresí of La Factoría is offering a way to turn San Juan—and any city—into a profitable destination for drinks. [A ‘World’s Best’ Chef Shares the Recipe for Perfect Summer Salad]( Mauro Colagreco, of top-ranked Mirazur in the south of France, offers his take on tuna niçoise. [Beyond Meat Introduces Chicken Tenders to a Crowded U.S. Market]( The plant-based product has won raves from some food purveyors. It’s also late to the game for what’s usually a market leader. [Secret Nintendo Café in Tokyo Opens Doors to the Public]( A members-only diner frequented by movers and shakers in the video game industry, and now anyone can make a reservation. Rethink Ink Like diamonds, death, and taxes, tattoos used to be forever. Now, investors have committed $20 million to, well, no commitments. Ephemeral Tattoo, which developed an ink that fades away in about a year, has closed a Series A funding round led by [Anthos Capital LP]( just four months after opening its first studio in Williamsburg, Brooklyn. Prices start at $175 for “Subtle Style” designs and $350 for a larger “Statement Piece.” Source: Ephemeral Tattoo “The problem that we’ve solved is one that really is felt universally,” says Chief Executive Officer Jeff Liu. A third-party study commissioned by Ephemeral found that 60 million Americans have considered a tattoo but are deterred by its permanent nature, be it for cultural or religious reasons, family disapproval, or simple indecisiveness. Getting an Ephemeral tattoo still involves a tattoo gun, needles, and gritted teeth, but the ink’s medical grade, bio-absorbable polymers slowly dissolve and are completely removed by the body’s immune system over nine to 15 months. It’s body art as shifting fashion statement rather than a decision forever etched into your skin. To keep the integrity of the tattoo design over time, customers are advised to focus on line work and avoid designs with shading. Source: Ephemeral Tattoo Pricing is all-inclusive, from custom design consultations to gratuity and an after-care kit. The studio experience reads more spa than rock ’n’ roll. Ephemeral’s new funding will go to developing colored inks (they only offer black for now) and to opening a second studio in September in Los Angeles. There’s currently a seven- to eight-month [waitlist](. The Brooklyn studio has five tattoo stations and eight full-time, salaried tattoo artists. Source: Ephemeral Tattoo Liu says the goal is bring Ephemeral to at least 10 to 20 markets quickly and reinvent “the tattoo studio experience.” Licensing or wholesaling its ink to other studios may be a longer term goal.  Sponsored Content [Pavilion AÂ](at the [Woolworth Tower Residences]( offers the perfect blend of Tribeca loft and historic Penthouse. This sprawling 6,711 sqft residence offers 5 bedrooms, 4 bathrooms, 2 powder rooms, 2,770 sqft of outdoor space and a 52 ft. long great room. With 6 skylights, 22 ft. ceilings and a duplex terrace, there is no shortage of natural light throughout this one of a kind home. [Offered at $25.95M]( The Woolworth Tower Residences Have Passport, Will Travel? [U.S. Passport Is as Good as Rwandan One, New Ranking ShowsÂ]( [On Cruises That Allow Them, the Unvaccinated Are Second-Class Citizens]( [Bezos’s Blue Origin Mocks Branson Rocket as High-Altitude Plane]( [France Backtracks on Virus Warning About Spain and Portugal]( [Baker’s Cay Florida Keys Luxury Hotel Sells for $200 Million in Bet on ‘Revenge Spending’]( [Maui Seeks to Quickly Implement New Tax on Tourists]( ‘A Moving Rainbow’ When it comes to high jewelry—traditionally, exquisite one-of-a-kind designs and glittering, ultra-rare gemstones—no one pushes the boundaries quite like Boucheron. The [French maison’s newest collections]( under Creative Director Claire Choisne feature unexpected materials such as sand, marble, and [Space Age aerogel](—and now [holographic]( ceramic and rock crystal and [flashing opals](, as unveiled at Paris Haute Couture Week. The Holographic necklace is made of treated rock crystal and diamonds. Source: Boucheron “I wanted a collection that would be positive, full of wonder,” she says. To “have all the colors on all the pieces, and maybe bring some joy”—a “moving rainbow” if you will. Take her standout, one-of-a-kind Holographic necklace. It features diamond-trimmed slices of rock crystal with holographic coating, and it has a 20.21-carat yellow sapphire at the center. The slices act as prisms, so rainbows burst from each slice when light hits them. “It’s quite hypnotic, and it’s poetic and futuristic at the same time,” she says. “I love the idea that if I ask you, ‘What color is the necklace?’ you won’t be able to tell me, because it changes all the time.” A brooch from the Chromatique series is an ultramodern interpretations of classic floral jewelry. Boucheron artists scanned then recreated actual peony and pansy petals in ceramic, which was then sprayed with melted metals. Brilliant gemstones in complementing colors surround the petals. Source: Boucheron Illusion rings showcase Australian and Ethiopian opals that have a spectacular play-of-color and hidden settings, surrounded by gemstones that echo the flashes within the opals. Source: Boucheron  And if you read just one thing... [The World’s Museums Are Working Out How to Remember the Pandemic]( Exhibitions are already offering a chance to look back at the Covid outbreak. Follow Us [Get the newsletter]( Like getting the Pursuits newsletter? [Subscribe to Bloomberg.com for unlimited access]( to trusted, data-driven journalism and gain expert analysis from exclusive subscriber-only newsletters. You received this message because you are subscribed to Bloomberg's Pursuits newsletter. [Unsubscribe]( | [Bloomberg.com]( | [Contact Us]( Bloomberg L.P. 731 Lexington, New York, NY, 10022