[Bloomberg]( Follow Us [Get the newsletter]( Hi, itâs Nico. Googleâs annual I/O conference [kicked off on Tuesday]( and the company showed off all the ways itâs using artificial intelligence to make our family memories more vivid, to make smartphone cameras less racist, and potentially to even save lives. Letâs start with the innovations in cameras. One of the features Google debuted, dubbed âcinematic moments,â will use machine learning to animate groups of two or three similar photos, using the images to, for example, create a gif of your dog. More seriously, the company is also trying to improve its Pixel phone camera so that it more accurately takes pictures of Black and Brown peopleâwho too often blend into the background or are underlit in photos because phones werenât coded with their skin tones in mind. And Google is even using AI to identify potential skin diseases through photographs, so you can check out that mole before booking a trip to the dermatologist. The splashiest AI developments, however, centered around language processing. On Tuesday the company debuted LaMDA, or Language Model for Dialogue Applications, which it called âbreakthrough conversation technology.â The tech picks up on the nuances of how we speak and can âtalkâ back in a way that feels relatively natural. To showcase the concept, Google staged a mock conversation with Pluto, the rocky astral sphere, which recently lost its designation as as planet: "I wish people knew that I am not just a random ice ball,â Googleâs AI-generated Pluto said. âI am actually a beautiful planet." It added that you should wear a coat if you plan on dropping by. Google also unveiled what it called MUM, or the Multitask Unified Model, which understands complex questions with multiple variables. MUM is 1,000 times more powerful than its predecessor BERT, or Bidirectional Encoder Representations from Transformers, the company said. Both new language models will be used to build out services like Google Search and the companyâs home assistant. But as whimsical as these developments are, Googleâs AI division at the moment is best known for the [controversies that have rocked the company](. In December, Google ousted Timnit Gebru, a prominent Black AI researcher, amid a disagreement over a paper she co-wrote that was critical of the companyâs technology. A couple of months later, her co-lead, Margaret Mitchell, was fired following an investigation into her file transfers. The women had criticized Google, alleging instances of racism, sexism and sexual harassment in the workplace, as well as bias issues in its technologyâmost prominently one of the language models that helps underpin Googleâs ubiquitous search engine, the aforementioned BERT. While the wide-ranging and charming applications of AI are a contrast to the divisionâs checkered past, itâs precisely because Google develops so many AI tools that it needs internal controlsâpeople and processes who can help reduce technological bias on behalf of the billions of users who will one day rely on those products. The company still has scores of researchers who try to ensure fairness in AI and is planning to double the number to 200, but the ouster of Gebru and Mitchell has left lingering questions about the division and its management. The head of Google AI, Jeff Dean, acknowledged that reality for the [first time on Tuesday](, saying âthe reputational hit is a real thingâ after the womenâs forced exits. In an interview with tech news website CNET, Dean said âwe have to move past this.â Until the company regains the trust of users, academics and ethical AI advocates, though, conversations with Pluto can only help so much. â[Nico Grant](mailto:ngrant20@bloomberg.net) If you read one thing Check out Bloomberg Businessweekâs annual âHow-To Issue.â Youâll learn how to pitch a VC, make money as a social media influencer, tip a bartender [and more](. And hereâs what you need to know in global technology news Apple is preparing to launch new desktops and laptops with [faster processors](, accelerating the companyâs efforts to replace Intel chips in its products. New MacBook pros could debut as soon as this summer. It wasnât just AI at Googleâs developer conference. The company also said Tuesday that it would [showcase Shopify merchants]( on its shopping site. The biggest Bitcoin selloff since the cryptocurrency started soaring last year [keeps going](. Amazon is extending its ban on police use of its facial recognition technology [indefinitely](. Uber, Lyft and other gig companies could be nearing a [compromise with labor groups]( in New York State. WeWork says demand is now higher than it was before the pandemic, as employers search for [more flexible office leases](.  Like Fully Charged? | [Get unlimited access to Bloomberg.com](, where you'll find trusted, data-based journalism in 120 countries around the world and expert analysis from exclusive daily newsletters. Â
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