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Hey, itâs Josh. Working in a call center has always been a difficult job, and doing it from your kitchen table while you homeschool your children is even harder. Thatâs the conclusion reached by Cogito Corp., which makes software used by hundreds of thousands call center agents in the U.S. Itâs one of several tech companies helping bosses keep digital tabs on out-of-sight employees.
Cogitoâs software monitors every call agents make, analyzing metrics like tones of voice to see how the conversation is going. Itâs found that since the start of the pandemic, average customer experience scores have fallen by 4%. It can respond by giving agents prompts to, say, be more empathetic to a raging caller. As virtually all call center agents shifted to work from home, Cogitoâs prompts for them to show more energy at a work increased by more than 30%.Â
This kind of technology, which Cogito calls âemotion recognition,â is controversial. The AI Now Institute, a research center at New York University focused on ethical issues related to artificial intelligence, questions its validity as science, and has [urged governments to make sure the tech won't "play a role in important decisions about human lives.â](Â
Joshua Feast, Cogitoâs president and chief executive officer, says he understands the trepidation, but frames the tool as a way to give employers insight into how to improve peopleâs jobs. âHow are my people doing? I want to know. But I donât want to surveil them,â he told me in an interview last week. When I responded that it seemed hard to argue that Cogito wasn't a surveillance tool, Feast offered a more nuanced take. âThereâs a difference between surveilling the work and surveilling the human,â he says. âItâs fine to monitor the callâthatâs what we do. Thatâs the work.âÂ
Few of Cogitoâs clients allowed people to work from home before the pandemic, but Feast thinks thatâll change. This is a big opening for a tool like Cogito, which can be a stand-in of sorts for human management. As workers' stress levels increased, says Feast, Cogito changed the mix of automated feedback it provided to include more positive reinforcement. It also designed new alerts for managers, directing them to give workers attaboys when the tech determines theyâve done a good job on a call. Cogito is effectively directing both the rank and file and management.Â
Get ready for more of this. Itâs technically feasible to monitor the every move of remote workers who spend all day immersed in company software, and tech companies are dying to prove they can squeeze insights from any data set. Itâs also tempting to turn to tech when managers have fewer in-person chances to interact with workers.
With unemployment reaching levels not seen in generations, workers will likely have less power to object. Companies are [stocking up on software that monitors emails and logs keystrokes](, and some employees and students are being required to enable their web cameras at times to prove theyâre paying attention.Â
There's even technology to watch the other technology. Brian Berns, CEO of Knoa Software, says his systems determine which tasks cause people to slow down. âIf you see a trend that everyone seemed to have a break there, you can investigate,â he says, saying such an incident could show where a company's software is particularly clunky. âBut letâs say this idle time isnât consistent,â Berns adds. âManagers want to know which employees are struggling.âÂ
Many proponents of this kind of monitoring insist it serves mostly to help workers who need it, rather than to provide new avenues for discipline. Whether youâre convinced by those arguments relies largely on whether you trust your boss. Either way, employers have been tempted by these systems for decades, and the debate about technological surveillance in workplaces was heating up before the pandemic. Now, it looks like many workers will be home for months if not longer. They wonât be alone. â [Joshua Brustein](mailto:jbrustein@bloomberg.net)
If you read one thing
It's been a big month for Elon Musk. His girlfriend had a baby named X à A-12, he's said he's selling most of his possessions and he's taken to loudly lambasting the government response to the coronavirus pandemic. On Saturday, the billionaire threatened to [relocate operations from California]( in response to the state blocking Tesla from reopening its only U.S. car plant.Â
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