Dream on

[Bloomberg] [Fully Charged]( From [Bloomberg](   [FOLLOW US [Facebook Share]]([Twitter Share]( [SUBSCRIBE [Subscribe]](  Hello, [Brian](mailto:bwomack1@bloomberg.net)here. It's the time of the year again when Dreamforce, Salesforce.com's big annual event, takes over San Francisco. It's one of the bigger tech gatherings, especially among those selling business software. There are more than 170,000 attendees from 91 countries; Dreamforce seems more like a festival than a corporate event. Surrounded by artificial grass and faux boulders, folks can scale a climbing wall, chill to a DJ's tunes and chow down on goodies. In the evenings, swarms of event-goers fill nearby bars and restaurants and there's always a headline act. This year it's Alicia Keys and Lenny Kravitz at AT&T Park. The new Salesforce Tower under construction looms over the skyline. Even so, there's less drama this year. In 2016, reports were swirling about a potential Salesforce acquisition of Twitter. Earlier last year, CEO Marc Benioff had lost out to Microsoft in a bidding war to buy LinkedIn. Investors were concerned about cash being poured into ancillary businesses, putting pressure on Benioff & Co. And stakeholders are happier, with Salesforce focused on its core business. [Sales jumped]( about 25 percent in the latest quarter, and the company posted net income for the first time in four quarters as margins improved. The stock is up more than 50 percent this year. So what's next? So far, it's looking good. Salesforce forecast revenue next year that could top estimates. And CFO Mark Hawkins said that could roughly double, to $20 billion to $22 billion in the 2022 fiscal year. And that's organic growth, without acquisitions. To make that happen, international expansion will be key. To help address concerns overseas about data being moved outside local countries, Salesforce struck deals with Google and Amazon to use their global data centers so information stays nearby, according to Kirk Materne, an analyst at Evercore ISI. Profitability, not just sales growth, is also important to Wall Street. Salesforce's adjusted operating margin —a closely watched metric— is rising, but that didn't keep some analysts from asking about the subject during Tuesday's investor event. The company said it's looking at different options to drive more efficiency, including automation and how it spends money on outside products. It's starting to look like Salesforce (founded in 1999) might be maturing as a company, but it's also clear it's still not ready to end the party.  And here’s what you need to know in global technology news Oh, snap! Snap's shares were down late Tuesday after [reporting]( sales and user growth that missed estimates. The company also says it will [redesign the app]( to broaden the audience (and listen more to those complaints, it appears).  Broadcom's audacious bid for Qualcomm isn't just big. If successful, the combined company would have a [far-reaching impact](on the industry. The iPhone is a great example of that.  Another milestone. Alphabet unit Waymo will [soon start](chauffeuring people in minivans without “safety drivers." The pilot is being held in Phoenix.  The post-IPO pop still exists. China Literature, the country's biggest publisher of e-books, raised $1.1 billion in a public share sale, and then saw its stock price almost [double]( on the same day.    You received this message because you are subscribed to the Bloomberg Technology newsletter Fully Charged. You can tell your friends to [sign up here](.  [Unsubscribe]( | [Bloomberg.com]( | [Contact Us]( Bloomberg L.P. 731 Lexington, New York, NY, 10022