Kim Kardashian and the scientists

Hello. The Breakthrough Prize is becoming a bigger deal. But first...Three things you need to know today:• Microsoft is investing $1.5 billi [View in browser]( [Bloomberg]( [by Sarah McBride]( Hello. The Breakthrough Prize is becoming a bigger deal. But first... Three things you need to know today: • Microsoft is investing [$1.5 billion in UAE AI firm G42]( • Mark Zuckerberg won’t be held personally liable [in Meta addiction suits]( • Google will ultimately spend [more than $100 billion on AI]( Science and stardust Actress Glenn Close thinks scientists should be more famous. “Oh please,” she said on the red carpet of the [Breakthrough Prize]( gala last weekend. Their status “should be way above celebrity.” For more than 10 years, making science glamorous has been the goal of Breakthrough Prize, which doles out $3 million awards in fields like mathematics and fundamental physics in the style of a classic Hollywood awards ceremony. While Close is still more famous than, say, CRISPR scientist Jennifer Doudna, the events have handed out significant cash, raised the profile of some researchers and have lately gained cachet in Hollywood. [News outlets]( noted attendees’ outfits Saturday, and posts from celebrities at the gala made the rounds on social media [this week](. An Instagram [post]( by Close, for example, showed her seated between Doudna and the artist Jeff Koons, garnering 3,000 likes. Meanwhile, Elon Musk’s tuxedo was dissected [in detail]( on his social network X. Held at the Academy Museum of Motion Pictures, the event is a rare coming together of tech nerds and the Hollywood elite. Bemused honorees left their labs to mingle with the likes of Lizzo, Venus Williams and Vin Diesel. Fredrick van Goor, who shared a prize for life sciences for work on cystic fibrosis, said the notion of a red carpet “never entered our minds,” but if it helps inspire others to take on what he said was “a cool job,” he’s all for it. The prizes were founded by investor Yuri Milner, his wife Julia, Google co-founder Sergey Brin and 23andMe boss Anne Wojcicki, along with Priscilla Chan and Mark Zuckerberg. In the beginning, hardly anyone paid attention. Now, the event’s profile has been elevated by escalating production values and — crucially — a move to Los Angeles. Wojiciki believes the prize’s science-boosting effort is working. “Over time with repetition, it sinks in,” she said. Attendee Vlad Tenev, the chief executive officer of Robinhood Markets Inc., noted that viewership for the Oscars has declined over the years, but viewership for the Breakthrough Prize has risen. “I look forward to when that crossover happens,” he said. The driving force behind the awards is Milner, a physicist by training, who runs the investment group DST Global. Milner said that while the impact is hard to measure, there are invisible effects that are “profound and precious.” For example, he said Huda Zoghbi, a geneticist who won a Breakthrough Prize in 2017, got a letter from a Lebanese woman who said she had watched the ceremony online that year with her young daughter. The woman’s daughter decided to become a scientist. About one-third of guests were neither celebrity nor scientist, adding to the unusual milieu. Joe Gebbia, co-founder of Airbnb Inc., said he was impressed the previous year when he was seated at a table with the family of late physicist Stephen Hawking, plus Eddie Redmayne, who played Hawking in The Theory of Everything. Financier Michael Milken said he found the other guests interesting, but it was hard to feel starstruck. “I financed most of these companies,” he said about the studios the actors worked for. On stage, Margot Robbie and Bradley Cooper handed the prize in fundamental physics to quantum clockmakers Hidetoshi Katori and Jun Ye. Patients whose lives had been saved by medical progress spoke about their treatment. And Alicia Keys and Kim Kardashian hugged each other for warmth in the unusually chilly Los Angeles night, before presenting another prize in life sciences to Demis Hassabis and John Jumper for their work in artificial intelligence and protein folding at Alphabet Inc.’s DeepMind. Elon Musk sat at a table next to Dame Emma Walmsley, CEO of GSK Plc, along with Brie Larson, Kardashian, Kris Jenner and former Google CEO Eric Schmidt. Also at the table was James Corden of Carpool Karaoke fame, who was the night’s emcee. Before the event, Musk joked with reporters about who should play him in an upcoming biopic — Bradley Cooper or Benedict Cumberbatch — and dodged questions about his business endeavors. He also took a serious turn. “I’m glad Yuri Milner is doing the Breakthrough Prize, because technology is what moves civilization forward, and saves lives, and makes life interesting,” Musk said. “Hopefully it doesn’t kill us all.” —[Sarah McBride](mailto:smcbride24@bloomberg.net) The big story Scammers are targeting teenage boys on social media and cases are proliferating, with the FBI calling the particular tactic of “sextortion” one of the fastest-growing [crimes targeting children in the US.]( One to watch Tesla is slashing headcount by more than 10%, part of a global retrenchment extending all the way into its executive ranks as the carmaker struggles with slowing EV demand. Bloomberg's Craig Trudell joins Ed Ludlow and Caroline Hyde on "Bloomberg Technology." Get fully charged The Trump Media selloff is only getting worse, [sinking by more than $5 billion from its peak after debuting in March.]( Tesla SVP Drew Baglino resigned from the company after an 18-year run that included [hosting earnings calls and events alongside Musk.]( Bloomberg Green delves into the how and why of Amazon becoming [the biggest private EV charging operator in the US.]( More from Bloomberg Get Bloomberg Tech weeklies in your inbox: - [Cyber Bulletin]( for coverage of the shadow world of hackers and cyber-espionage - [Game On]( for reporting on the video game business - [Power On]( for Apple scoops, consumer tech news and more - [Screentime]( for a front-row seat to the collision of Hollywood and Silicon Valley - [Soundbite]( for reporting on podcasting, the music industry and audio trends - [Q&AI]( for answers to all your questions about AI Follow Us Like getting this newsletter? 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