Nvidia's Woodstock

Hi, it’s Ed in San Francisco. Welcome to the grandest week on the AI developer calendar, as Nvidia’s GPU Technology Conference kicks off in [View in browser]( [Bloomberg]( Hi, it’s Ed in San Francisco. Welcome to the grandest week on the AI developer calendar, as Nvidia’s GPU Technology Conference kicks off in San Jose. But first... Three things you need to know today: • Apple and Google are in talks to bring [Gemini to the iPhone]( • China is urging its EV makers to [buy local]( • Sony’s pausing PSVR2 production after [unsold units piled up]( An AI party Dubbed the Woodstock festival of AI by Bank of America analysts, GTC this year is set to draw 300,000 in-person and virtual attendees for the debut of Nvidia Corp.’s B100. This is the latest generation of its artificial intelligence accelerators that have set the world and the company’s stock alight. Chief Executive Officer [Jensen Huang](bbg://people/profile/1782546) is scheduled for a highly anticipated keynote Monday afternoon, and rumor is that the B100 will be the company’s first multi-die product, a breakthrough in technology whereby a larger design is partitioned into smaller chiplets for superior performance. And crucially, it’s supposed to have almost double the power of Nvidia’s current-generation H100, the powerhouse used to train many of the world’s most capable large language models. What Huang says about Nvidia’s product pipeline is under close scrutiny and will inform how investors see the firm’s competitive moat. There is also ample hope that Nvidia will explain how it will make more money from software, going up against some of the big-name tech customers also in the audience. GTC is a front-row seat to what’s happening in AI, hosted by[a company going through a supersonic stock rally]( and whose graphics cards have powered so much of AI development globally. This year’s edition comes after Nvidia added $1 trillion to its value off the strength of the aforementioned H100, and the BofA analysts who dubbed this event Woodstock did so while raising their price target on the stock to $1,100 from $925. Read More: [Nvidia CEO Faces Sky-High Investor Expectations at AI Conference]( Traditionally, developer conferences target the engineers and computer scientists building software and applications. The resounding theme of each I’ve attended this year has been AI, and Nvidia won’t disappoint on that front. What’s remarkable is that the Santa Clara, California-based company will unveil a new hardware component — something buried inside a server — that’s attracting a level of excitement usually reserved for consumer products from big tech. That’s what makes Apple Inc.’s WWDC extra compelling — last year it was the debut of the Vision Pro headset — and Alphabet Inc.’s Google I/O intriguing. [Nvidia’s H100](, which I got [my hands on]( last year, has become a badge of honor for the startups lucky and rich enough to buy a bunch of units to help build their foundation models. What’s curious is those same startups will likely never lay eyes on them. An H100 cluster is not a bag of chips you can sling over your shoulder or plug in to your PC. It ships as 300-pound server designs that go into data centers. Yet somehow the H100’s built up a cult following, with page upon page of literature, forum and social media discussion on its capabilities. It’s as close to a rock star as a silicon chip can get. When Huang gave his first GTC keynote in 2009, there were fewer than 1,000 seated before him in the ballroom. Nvidia’s shares have jumped more than 24,000% since then and this time around there’ll be a live audience of 10,000. At the last (virtual) GTC, 22 million people tuned in to hear Jensen’s address. Expect a few more, this time around. —[Ed Ludlow](mailto:eludlow2@bloomberg.net) The big story A disruption to internet services in Africa affecting millions of [users could take weeks or even months to fix.]( The outage was a result of damage to undersea cables off the continent’s west coast. One to watch [Watch David Greene, an attorney at the Electronic Frontier Foundation, speak on Bloomberg Television about the proposed US ban of TikTok.]( Get fully charged Meta lost its second court ruling seeking to stop the FTC from [reopening a 2020 privacy pact.]( Apple reached a $490 million settlement of a fraud case [brought by a group of investors.]( X’s refusal to take down a deepfake audio clip of UK opposition leader Keir Starmer has the Labour Party [worried about the risk of disinformation.]( Samsung is poised to gain $6 billion from the US for [chipmaker projects under the 2022 Chips and Science Act.]( More from Bloomberg Get Bloomberg Tech weeklies in your inbox: - [Cyber Bulletin]( for coverage of the shadow world of hackers and cyber-espionage - [Game On]( for reporting on the video game business - [Power On]( for Apple scoops, consumer tech news and more - [Screentime]( for a front-row seat to the collision of Hollywood and Silicon Valley - [Soundbite]( for reporting on podcasting, the music industry and audio trends - [Q&AI]( for answers to all your questions about AI Follow Us Like getting this newsletter? 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