The Future of SEO: Why Search Intent is the Key to Winning Big

Hi Welcome to the SECOND newsletter of our free SEO training course. In the previous email, we talk about finding better keywords. Today, we’ll discuss search intent and its benefits. Search Intent (also known as "User Intent") refers to the PURPOSE of online search. It is the searcher's primary goal when typing a query into Google. Simply put, search intent is the reason behind a search query. There are FOUR common types of search intent: - Informational (the intent is to learn something, for example, how to write faster) - Navigational (the intent is to find a website or product, for example: Grammarly login) - Commercial (the intent is to research before buying, for example: best writing tool) - Transactional (the intent is to purchase something mostly, for example: buy Grammarly premium) Most people do keyword research, but they often ignore searchers’ intent. What happens when you ignore it? You’ll attract irrelevant traffic, which leads to poor conversions. What are the benefits of search intent? So, why should you focus on finding search intent for EVERY blog post before publishing? Here are some of its benefits. - It can lead to more organic traffic to your website. You’ll also attract the RIGHT people from Google. - Improved ranking for targeted keywords, as Google ranks web pages satisfying user intent. - Reduced bounce rate, as it helps users find what they're looking for in your blog post. So they don’t exit immediately. - Higher conversion rates, as matching the intent often lead to better conversions. If you’re struggling to increase your search traffic, it’s because you’re ignoring the intent while writing your blog posts. From now on, don’t make that mistake. You can read our free guide on [types of search queries]( and how to optimize your content for them properly So, how do you find the intent behind a topic or keyword? You can use tools like Semrush. Here’s what it looks like; Or, you can analyze what the search results look like for your primary keyword. If the results are mostly commercial, it’s a commercial-oriented keyword, or if it’s education-focused, it’s informative. To your success, Anil Agarwal Sent to: {EMAIL} [Unsubscribe]( BloggersPassion, Plot No: 65, SPML House, Sector 32, Gurgaon, 122003, India