SEO Mistakes to Avoid in 2024 for Better Search Rankings 🚀

Hi SEO is a billion-dollar industry. Almost every online business spends a ton of money on search engine optimization. If you’re also one among them, this email is for you. Want to get more traffic and leads to your website from Google? SEO is the key, but it can be tricky as well. Why? Most people make a lot of mistakes without realizing it. That's why we're sending you this newsletter with tips on how to avoid the most common SEO mistakes. Here are 3 common SEO mistakes you should avoid in 2024. 1. Ignoring user intent Google takes “search intent” into consideration while ranking web pages. Google wants to understand the intent of search queries to serve users with better results. For example, a searcher who searches for "how to create a website" will likely be disappointed if they click on a link to a website that sells web hosting. They are not looking to buy a web hosting plan; they are looking for a tutorial on creating a website. Are you getting it? Unfortunately, most bloggers ignore the search intent altogether and focus on creating content based on the keywords. This strategy used to work, but it won’t work now. Ignoring user intent in SEO can lead to; - Lower rankings in search results - Higher bounce rates - Lower conversion rates That being said, there are four main types of user intent: - Informational (people are looking for information on a particular topic) - Navigational (the searcher is trying to find a specific website) - Transactional (the user is looking to purchase a product or service) - Commercial (the user is researching a product or service before making a purchase decision) By understanding user intent and creating content around it, you can improve your SEO traffic. Here’s an excellent illustration of the search intent; 2. Neglecting content quality Content is king when it comes to SEO. Most bloggers these days are using AI tools like ChatGPT to create content. AI-written content blogs are NOT getting any good rankings (if you observe the recent updates from Google). Yes, you can still use AI tools for getting ideas, fixing grammar, forming better sentences, etc. But don’t rely on them completely! Either hire a full-time writer or spend more time creating helpful content for your audience. There are no shortcuts. Make sure to read our free guide on [content marketing strategy]( to learn how to create great content. 3. Not building backlinks at all Want to get more traffic from Google? You need backlinks. Backlinks are links from other websites to your own. Google gives a lot of weightage to sites with quality and relevant links. Backlinks are a signal to search engines that your website is authoritative and trustworthy. Most beginners assume that by creating great content, they’ll start getting more traffic from Google. It may work sometimes. But most of the time, you need links from other sites. Why? There’s a HUGE competition for almost every single topic. No matter how good your content is, you’ll compete with others. If you’ve enough links and great content, you’ll attract a ton of traffic. It’s as simple as that. Also, build links from relevant sources. There’s no point in building links from bad sites. Check out the following illustration to avoid a few types of links. Want some link building advice? Here are 12 [PROVEN ways to build quality links]( in 2024. Have any questions? Let me know by replying to the email. To your success, Anil Agarwal Sent to: {EMAIL} [Unsubscribe]( BloggersPassion, Plot No: 65, SPML House, Sector 32, Gurgaon, 122003, India