3 mistakes to avoid while doing keyword research 🙅‍♂️

3 mistakes to avoid while doing keyword research  Hi , Welcome to the “Master Keyword Research” email series. There are THREE big mistakes most people (including experts) make while finding keywords for their website. Avoid these mistakes and you’ll be picking those keywords that attract more traffic and sales.  Mistake 1: Forgetting searcher intent  “What’s the point in ranking your keywords that don’t match what the user is looking for?” If you have a fitness website, chances are people want the diet charts – not a 3000-word article on what this diet meant to you in your childhood. Are you getting it? You MUST have a clear idea of the kind of intent that’s behind your keywords.  Generally, there are three types of searcher intent;  - People who’re looking for information (informational intent) - People who’re searching for a specific website (navigational intent) - People who might want to buy something (commercial intent) Let’s take an example of “how to install WordPress”   As you can see above, when you enter that keyword, the searcher’s intent is “a tutorial or demo on how to easily install WordPress”. That’s why Google is mostly showing videos in the top search results for that query. If you know the searcher’s intent, you’d create a video instead of a 10,000-word article on that topic. It’s that simple! That’s why for every keyword you’ve on your keyword list, you MUST know the intent behind that particular keyword. Ask yourself these questions.  - Is my primary keyword has informational intent? - Is my primary keyword has commercial intent? - Is my primary keyword has navigational intent? Then, you’ll get a clear picture of your searcher’s intent.  Mistake 2: Using one-word keywords Most people who’re new to keyword research often make this mistake: “they pick one or two-word keywords”. How are you going to rank #1 on Google when you target highly competitive one or two-word keywords like SEO, affiliate marketing, credit cards, etc? You should target long-tail keywords. Long-tail keywords have so many benefits including;  - They’re easier to rank for (as they’ve fewer monthly searches) - They convert like crazy (as you’re targeting “specific terms”) - They attract more traffic and sales So stop targeting one or two-word keywords. Use tools like Semrush, Ubersuggest, Ahrefs, etc to find low-volume long-tail keywords. A quick tip: If you have a new blog or website, try to pick keywords that have less than 500 monthly searches.  Mistake 3: Not looking at what the current search results are When you’re picking ANY keyword, make sure to search for that topic in Google first. Make a list of all the top-ranking websites. Find out whether new websites are ranking or not. If you’re only seeing authority websites ranking for your target keywords, you should probably avoid them. The best way to discover the authority of any site is to use a simple tool like DA Checker from Moz called [MozBar]( (which is free to use). MozBar gives you instant metrics while looking at any page in search results. For the example keyword “blog commenting sites India”, here are the top results.   As you can see above, less DA (Domain Authority) sites (around 30 DA) are ranking on the first two results. So you can get traffic if you target such keywords. Just make sure to ALWAYS see the search results before you finalize a keyword. Here are two things to remember:  - Any website that has more than 70 DA (Domain Authority) is a tough competitor. - If you’re seeing less DA sites (less than 40) ranking on the first page, you’re probably finding the RIGHT keywords. So there you go! If you like this email series, hit the reply button and type “yes”, so I can send more of such useful email newsletters in the future. To your success, Anil Agarwal [Unsubscribe]( 19C Lajpat Nagar, Gurgaon, Haryana 122001