SEO is an ocean.
There are too many things involved in search engine optimization ranging from keyword research to competitor analysis to link building, site audits, and the list goes on.
If youâre a beginner whoâs looking to learn some quick SEO hacks, this email is for you.
Iâm going to show you 5 of the top SEO hacks every beginner should know and follow to boost their search rankings.
So without further ado, letâs get started.
SEO Hack #1. Find long-tail keywords
A longtail keyword contains at least three words to describe the topic or content.
For instance, âFree SEO tools for YouTube videosâ is a 6-word long-tail keyword which is much easier to rank when compared to a generic keyword like âSEO toolsâ.
Long-tail keywords convert really well as they're more specific and often less competitive than generic short-tail keyword terms such as âSEOâ, âfitnessâ, âmarketingâ etc.
Have a look at the following illustration to understand the difference between generic and long-tail keywords.
As you can see above, as a blogger, itâs a smart idea to target long-tail keywords as they usually have less competition yet high conversion rates.
Here are some easy ways to find long-tail keywords.
Use Google âSearches Related toâ
Google âRelated Searchesâ is probably the easiest way to find long-tail keywords. For instance, if you search for a general keyword like âhow to tie a knotâ, hereâs what it shows.
See that? There are many long-tail keywords showing up for our example keyword. Similarly, you can find a ton of long-tail keywords for any keyword term or topic.
Use KeywordTool.io
[KeywordTool.io]() is a freemium tool that can help you find long-tail keywords across many platforms including Google, Amazon, YouTube, and more.
Just enter any topic or keyword term and it will show you the results.
Have a look;
For the example keyword âWordPress SEOâ, this tool is showing us over 220 unique keywords with its free version.
SEO Hack #2. Write longer posts
Many surveys indicate that longer posts often tend to rank well and attract more social shares.
According to Backlinko, long-form content generates significantly more social shares than short content.
[The ideal content length for maximizing social media shares is 1,000 to 2,000 words]
According to Backlinko, articles between 1k to 2k words get an average of 56.1% more social shares than content thatâs less than 1000 words.
So if you want better results in terms of social shares or backlinks, start creating long-form content.
SEO Hack #3: Install an optimization plugin
You need to properly optimize your content for Google to get more organic traffic.
How can you do that? Find primary and secondary keywords for each blog post you write and sprinkle those keywords throughout your content.
The easiest way to do that is to install an optimization plugin like Rank Math.
Itâs a powerful SEO plugin used by a ton of people (including us) to easily optimize content for multiple keywords.
[Click to Download RankMath for Free](=)
SEO Hack #4: Optimize your content for featured snippets
Featured snippets (also known as âanswer boxesâ) are selected search results that are displayed on top of Google's organic results.
The motive behind Google featured snippets is to answer the user's question right away so people donât have to skim through a ton of links online to get the information they want.
Hereâs how they look like;
Did you know that featured snippets steal the clicks from page ranking on the #1 position?
Also, Google featured snippets reduce the number of clicks on the search results.
They also help you with better brand recognition and more organic visibility to your content.
Here are some quick tips to optimize your content for Google featured snippets.
- Find questions that your audience are searching for (use tools like Answer The Public)
- Answer featured snippets with tables, lists, or paragraphs
- If youâre writing list posts, include 8+ items to get more clicks
- Create tables with 3+ rows
- Write informative subheadings for answering featured snippets such as âDo you really need premium SEO tools?â
You can also read our in-depth guide on [optimizing your content for featured snippets]().
SEO Hack #5: Track your keyword rankings
Most people ignore this but you always need to track your keyword positions in Google search.
Only when you start tracking your keyword rankings, you can take necessary actions to work on the posts based on their ranking performance.
We currently use the SEMrush Position Tracking tool as it automates the whole process but if youâre a beginner whoâs looking for free options, you can use tools like Rank Tank, Moonsy Google Keyword Position Checker to track your keyword rankings.
When you see any keyword ranking going down, optimize your content, restructure your posts, add more relevant information, and build some links to gain those rankings.
One more thing...
Our NEW book on âSEO for beginnersâ is almost ready. Weâre going to update you about the book, it's coming with the HUGE discounts soon.
So stay tuned.
Let me know if you have any questions about our upcoming SEO book by replying to this email.
To your success,Anil Agarwal
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