Content is King (and Queen): How to Craft Compelling SEO Copy ❤️

Hi In the previous email, we discussed three amazing free tools to do keyword research. In this email, you’ll learn how to create content that Google loves. If you want to increase your search traffic, these SEO copywriting tips can get you started. Pick a realistic goal With every post you publish, you need to pick a long-tail keyword. Don’t target keywords with too many searches. If you’re running a new site, go for keywords with less than 200 to 500 monthly searches. That’s a realistic goal. Write for search intent No matter what topic you cover, understand what users are looking for when they search for your target keyword. Without understanding the intent, your content won’t rank. You need to create content that meets their INTENT. There are four [main types of search intent]( informational, transactional, navigational, and commercial. Here’s an excellent illustration of the main types of keyword intent. Keep it clear and concise Whether you’re writing headlines or text, make it simple. Use a clear and concise tone of voice. Avoid jargon. Use natural language throughout your copy. Use short sentences and paragraphs. Use lots of subheadings (if you’re writing detailed content) and include bullet points. The key here is to make it easy for readers to scan your content. You can also use features like a table of contents and jump links to make it easy for users to find the information they need. Optimize your content for readability No matter how good your content is, if it’s not optimized properly, you’ll not get traffic. You need to optimise your content for specific keywords and use them in important places like titles, meta descriptions, image ALT tags, throughout the content, etc. But don’t overdo it, as it can lead to keyword stuffing, which is bad for your rankings. Analyze the top-ranking content Last but not least, analyze the top 5 search results for your target keyword. Pay attention to the length of the content, the page titles, and the meta descriptions. Then, use those takeaways while crafting your content for better results. Try to identify content gaps in the top 5 search results so you can fill them within your content. Bonus: Answer Questions Here’s a quick tip: include an FAQ section at the end of your blog posts. Find “People Also Ask” queries for your topic. Then, answer those queries in your FAQ section. It helps people find what they want and also helps you rank for long-tail question keywords. You can also use tools like AnswerThePublic to find questions related to your topic. So there you go! To your success, Anil Agarwal Sent to: {EMAIL} [Unsubscribe]( BloggersPassion, Plot No: 65, SPML House, Sector 32, Gurgaon, 122003, India