2x2: The two types tasks in business

Hello! Shawn here. And welcome to this week’s edition of the 2x2 Newsletter. Your premier Friday email for creative professionals who want to do the important work that matters while creating and protecting your free time to enjoy life. I’m so glad you’re here. Check this out 1: Quote of the week “In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it.” — Robert A. Heinlein 2: [Book updates on my Instagram]( About 3 weeks ago I finally sat down to begin writing my book. (There’s a whole story here about how I’ve been putting it off and overthinking it since 2019. But I won’t share all that right now.) Anyway, for the past several weeks I’ve been getting up at 5:30 every morning to spend about an hour writing the book. Then I take a few minutes and have been sharing updates, BTS details, and snippets inside my Instagram stories. [Come follow along.]( Something to think about 1: Your MOBAs promised from last week’s email, here are more details on how to lean into your values… Your MOB stands for Margin, Ownership, and Boundaries. And without these, it will be difficult to lean into, and show up for, your most important roles. Here’s a quick overview of what they are: Margin: Do you have the breathing room, health, and strength you need in order to lean into each area of your life? Margin exists for relationships and thus it enables you to be present for your most important roles in life. Ownership: Are you taking personal ownership over the things that you can control? Without ownership and personal integrity you may find yourself ignoring activities and roles that only you can do. Boundaries: Do you have clear and healthy boundaries around what is yours to manage (and what is not yours to manage)? Without boundaries you may take on more than you can handle. 2: [Urgency Will Destroy Your Business Goals]( are two types of actions in your business: (1) the daily tasks and issues of your business operations; and (2) the critical actions that drive future results and growth. You and your team must be able to do both. The former is what many entrepreneurs focus on, while neglecting the latter (if they’re even clear on critical actions). Don’t let the urgent issues of today keep you from designing the future of your business. (If you want to work with me to get clear about how to grow your business, let me know. My next business group coaching program for agency owners and consultants who want to run their full-time business on a part time schedule begin in January… and is already 25% sold out.) * * * — Shawn P.S. After selling out my October coaching program for business owners, I’ve opened up some time on my calendar for complimentary coaching, and I’d like to serve someone specific who: - Is a full-time agency owner, consultant, or freelancer. - Is earning 6-figures or more in revenue (but may feel stuck or overwhelmed). - Would be interested in running their full-time business on a part-time schedule. Do you know anyone like that? (You can reply to this email, it comes straight to my inbox.) 👋 Whenever you’re ready, here is how I can help you: 1: [Start with the]( Focus Assessment]( to get your personalized roadmap to eliminate busywork, procrastination, and burnout. 2: Join 3,500 creative professionals who have declared their goals and reset their schedule to do more of the important work that matters. Get instant access to the [Focus Course](. 3: [Join our growing Membership community]( and get your all-access pass to our entire course library along with weekly accountability and ongoing workshops. (Recommended.) 4: Business Owners: Hit reply if you’re interested in running your full-time business on part-time hours. [In-Depth App Training for Power Users]( To unsubscribe, click [here](. Blanc Media, 714 Main St., Grandview, MO 64030, United States