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Hey all, Welcome to this week's edition of 2x2. As always, I've got a couple of resources, tools, di
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Hey all, Welcome to this week's edition of 2x2. As always, I've got a couple of resources, tools, diversions, books, tools, toys, or other types of recommendations for you to check out; and then, secondly, are a couple of ideas, stories, or tips from me. If you enjoy this format, let me know. What are some things you think should be linked in here or some questions you'd like to see answered? Check this out 1: Some good books for clarity and strategy
Last week I shared about how I had identified [5 important ways to spend my time working on my business](. Here are some books that have been helpful to me in the journey of getting clarity: [Clockwork](, [The One Thing](, [Essentialism](, [The Four Disciplines of Execution](, [Personal MBA](, [The Crossroads of Should and Must](. 2: Three Years with the Leica Q
I realized [it's been 3 years since I got myself a used Leica Q](. Photography is a passion hobby for me, and so I go in and out of spurts of making lots of photos and then not making any. But I have to say, that even still I love [the photos I'm able to make with the Q](. And this camera is just so much fun! Something to think about 1: Strategy Requires Focus; Focus Requires Decisions
Last month, my friend [Sarah K. Peck]( hosted a workshop for a pilot of the new Focus Course Academy (more on that later). In her presentation, Sarah shared how being productive is not a strategy. Strategy means making a decision about what you will focus on and then measuring to see if it produces the results you want. For me, the challenge about making strategy-based-decisions is that it means saying no to 1,000 other things. I donât like to make decisions; I want options! But without decisions, you have no strategy. 2: The Law of Tradeoffs
There are 8 Laws of Focus, and one of them is the law of Tradeoffs. In order to give your perpetual devotion to any one thing it will require the perpetual neglect of many other things. Focus requires tradeoffs. Instead of ignoring the limitation on your energy, embrace it. Celebrate your ability to focus on something that matters. And for the non-trivial things that you cannot "trade"... find a way to routinize them so that even when you are not giving them your full attention they are not being fully neglected. * * * â Shawn P.S.  [The Olympians]( on repeat during summer. [In-Depth App Training for Power Users]( To unsubscribe, click [here](. Blanc Media, PO Box 9771, Kansas City, MO 64134, United States
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