Special Edition: #BizTrends2023

Welcome to the 2nd edition of BizTrends2023, featuring all the trend opinion published since the first edition hit the ground in early January. #BizTrends2023: BIG IMPACT! Second Edition Welcome to the 2nd edition of BizTrends2023, featuring all the trend opinion published since the [first edition hit the ground in early January](. According to this year's BizTrends gurus, 2023 could be called alternatively 'The Great Uncertainty', 'The Great Resignation', 'The Great Unravelling' or 'The Great Refocus'. One thing's for sure, if you're looking for Great in 2023, BizTrends is the place to find it! Thanks to the Biz editorial team, who have worked tirelessly to bring you all the trends and to our leading contributors and sponsors. [Visit the BizTrends Special Section]( for all trends across 19 sectors. BizTrends2023 is made possible with thanks to: Kantar | Advertising trends; Brand South Africa | Marketing trends; 3RC | Youth Marketing trends; Kia | Automotive trends; Proline | Education trends; Digital CFO | Finance trends: and CloudZA | ICT trends. Wishing you a Great year in Biz! The BizTrends Team [Dion Chang: #BizTrends2023: How the rise of the machines will impact 2023]( The first of our exclusive #BizTrends2023 interviews is with Dion Chang, trend expert and founder of Flux Trends... [read]( [Bronwyn Williams: #BizTrends2023: The impact of social contracts - home, work and State]( It's impact all round, as the month-long #BizTrends2023: Big Impact! festival reaches its climax with Flux Trends partner Bronwyn Williams... [read]( [Ndeye Diagne: #BizTrends2023: What's the next Great in our Great new world]( Kantar's Ndeye Diagne says the next era of trends is refocusing and prioritising essentials... [read]( [Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa]( In another exclusive #BizTrends2023 interview, Dali Tembo, CEO and co-founder of The Culture Foundry Co. gives insights into Gen Z in Africa... [read]( Advertising trends [Advertising? Let's get emotional]( NATALIE BOTHA, ISSUED BY KANTAR Trending in the new year, great advertising will tell engaging stories that capture the hearts (and wallets) of Saffers... [Read]( [3 social media trends impacting brands and advertising]( WINSLOW SCHALKWYK If a brand advertised and no one commented on social media, did the brand really advertise asks Winslow Schalkwyk from Rapt Creative... [Read]( [Brands to create societal impact through intimacy]( GLEN MEIER Boomtown CEO, Glen Meier says making real societal impact as a brand will require time and intimacy in 2023... [Read]( CRM, CX, UX trends [Connecting better with consumers]( ZUMI NJONGWE Zumi Njongwe, marketing excellence director at Nestlé, looks at how we can connect better with customers in 2023... [Read]( Digital trends [The rise of the WhatsApp economy]( JOSEPH NEUSU Joseph Neusu says WhatsApp is going to be one of the hottest digital marketing trends in 2023... [Read]( [Web 3.0 - The pot of gold at the end of the rainbow for marketers]( TAPELO ZAMA Tapelo Zama, 555 Media Hub's digital marketing manager, says Web 3.0 is the pot of gold a the end of the rainbow for marketers... [Read]( [Digital players see golden opportunity in community commerce]( SCOTT THWAITES TikTok's Scott Thwaites writes that digital platforms and brands should see an opportunity in commerce... [Read]( [Digital transformation at the heart of 2023]( ZUKO MDWABA Maintaining a durable, resilient business that can drive success now is increasingly challenging... [Read]( Marketing trends [Inclusivity and social consciousness is smart marketing]( GUGULETHU KHOJANE Issues related to diversity, equity, and inclusion have taken up a prominent position in brands and marketing over the last few years... [Read]( [Embracing the messiness of brand in 2023]( DR CARLA ENSLIN Our world is a messy place, and the state of brand is no different says Dr Carla Enslin, from IIE's Vega School... [Read]( [Post-pandemic, CMOs face unknowns head on]( LINAH MAIGURIRA Google's Linah Maigurira says CMOs have learned to pivot quickly in the post-pandemic world... [Read]( [The year of sponsorship]( JUDITH MUGENI 2023 is the year of sponsorship says Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services... [Read]( [The politics of marketing in 2023]( DALE HEFER, ISSUED BY IMC CONFERENCE Dale Hefer, CEO of the IMC (Integrated Marketing Council) which incorporates the Nedbank IMC gives her four mega-trends for 2023... [Read]( [Memories not clicks, the impact of 'short termism']( ANN NUROCK Ann Nurock looks at what brands need to do to impact consumers in 2023... [Read]( [What about the shoemaker's children?]( REGINE LE ROUX Regine, MD Reputation Matters, says the creative industry needs to look inward an important stakeholder group, its employees... [Read]( [10 trends to take us from permacrisis to permahope]( CÉSAR VACCHIANO César Vacchiano, president & CEO Scopen, hopes that permacrisis, the term for 2022, will be substituted by permahope... [Read]( [Great people, culture and partnerships offer the perfect recipe to shine in 2023]( NIAMH NICLIAM A renewed focus on performance in the face of uncertain local and global economies will increase as we move into 2023... [Read]( [How to dance the flamenco in 2023]( CARMEN MURRAY Carmen Murray, founder of Carmen Murray Communications says its time for brands to dance the flamenco in 2023... [Read]( Media trends [The year to take a long, hard look at the quality of news content]( AVASHNEE MOODLEY Avashnee Moodley head of marketing, Oppo South Africa, says 2023 is the year to chart a path back to solid media reporting... [Read]( Youth Marketing trends [Connecting with the disconnected youth. 3RC's learnings for brands]( KAY CHEYTANOV, ISSUED BY 3RC The youth are more disconnected than ever before. Cocooned in a bubble of social media, music, and podcasts but increasingly isolated from what's happening around them, their feelings, social connections, and brands... [Read]( [If you want to win over Gen Z, be an unapologetic brand]( ALWI SULEIMAN Alwi Suleiman, lead marketer at Muslim Ad Network, says be an unapologetic brand if you want to win over Gen Z... [Read]( [Add the nano-influencer to your marketing arsenal]( ALBERT MAKOENG Albert Makoeng says the nano-influencer will be the biggest asset to brands in 2023... [Read]( PR & Communications trends [5 reasons to look forward to PR in the year ahead]( DUSTIN CHICK Dustin Chick, partner & MD, Razor PR says there are five reasons to look forward to PR in the year ahead... [Read]( [Embracing chaos, unpredictability, and complexity in 2023]( LEBO MADIBA Lebo Madiba, founder of PR Powerhouse says ESG, extended reality, and AI will help businesses persevere through a difficult year... [Read]( [The year for stronger strategic intent]( CLAUDIA SMITH At the very heart of PR is reputation and in today's volatile world we are constantly reminded how reputation impacts individuals, businesses and even governments and nations... [Read]( Automotive trends [Key trends in the automotive industry for 2023]( GARY SCOTT, ISSUED BY KIA SOUTH AFRICA January sees thousands of journalists, enthusiasts and industry representatives descend into Las Vegas for the annual Consumer Electronics Show (CES)... [Read]( [A surprise trend predicted for SA's pre-owned vehicle market in 2023]( RIKUS BLOMERUS Rikus Blomerus, CMO of WeBuyCars, predicts an unexpected trend for SA pre-owned car market in the new year... [Read]( [Insights into what needs to trend in the automotive space in 2023]( STEFFEN KNAPP Steffen Knapp of VWSA says the train has left the station in terms of the worldwide move towards more sustainable forms of mobility... [Read]( Construction & Engineering trends [Top trends likely to shape the local construction industry]( OTTO BOTHA We need government to start investing in infrastructure before more skills are lost, says WACO MD, Otto Botha... [Read]( [Green building trends in 2023 and beyond]( ALISON GROVES WSP in Africa's Alison Groves shares green building trends that are gaining momentum... [Read]( Education trends [Education must prepare our children for the real world]( SHAUN FUCHS While education is the cornerstone of advancement and innovation, SA's education system is still rooted in a 20th century landscape, says Shaun Fuchs, CEO of Centennial Schools... [Read]( [Over a million South Africans eyeing universities abroad]( REBECCA PRETORIUS Crimson Education's Rebecca Pretorius highlights a notable shift that has taken place in terms of how realistic it is for local students to study abroad... [Read]( Energy & Mining trends [Challenges and opportunities abound in power utilities sector]( GODFREY MAREMA Pressure to sort out the current crisis of heavy load shedding continues to intensify, says Eaton South Africa's Godfrey Marema... [Read]( [Power generation landscape continues to evolve]( STUART MICHIE Digital and energy platforms are needed for the enormous power system energy transition challenges, says Hitachi's Stuart Michie... [Read]( Entrepreneurship trends [Trends that will influence the SME sector in 2023]( DESIGAN CHETTY Women empowerment, ESG, and technology adoption are vital over the next year to create the environment that SMEs need to drive economic growth... [Read]( [Innovative payments ecosystems are changing the game for small businesses]( TISH HARIDASS Yoco brand marketing manager Tish Haridass breaks down three trends emerging within the SME environment... [Read]( [3 trends that will impact small businesses and organisations in 2023]( SVEN WOLF Black Wolf Agency founder, Sven Wolf, writes about the current tide of digital and technological innovations as well as cultural predictors... [Read]( ESG & Sustainability trends [Changing the narrative and language used around climate finance]( RENDANI NENGUDA Why is climate funding not aligning with Africa's needs, asks Oppenheimer Generations Research and Conservation's Rendani Nenguda... [Read]( [Every business should commit to a circular economy]( ABIGÉL SHERIDAN According to Gartner, by 2030, the circular economy will not only be mainstream but also the only economy... [Read]( [11 factors affecting the non-profit sector in 2023]( FERYAL DOMINGO AND SORAYA JOONAS Inyathelo's Feryal Domingo and Soraya Joonas share some of the main factors affecting the non-profit sector in 2023... [Read]( [Businesses to increasingly integrate sustainability within company strategy]( CATHY DUFF We foresee a greater shift from reactive reporting to proactive efforts to embed sustainability within company strategy, says Trialogue's Cathy Duff... [Read]( [The importance of ESG and DEI in 2023]( MICHELLE CAVE Michelle Cave, MD, Brand Fundi examines the importance of ESG and DEI in the creative industries... [Read]( Finance trends [The future of crypto in Africa]( ALICE TOMDIO As of November 2022, the number of crypto owners crossed the 400 million mark. Crypto.com expects that the number of global crypto owners could reach 600 to 800 million in 2023... [Read]( [5 trends driving the future of digital payments]( BRENDON WILLIAMSON According to PayFast and PayGate MD Brendon Williamson, the future of digital payments can be summarised with one word - convergence... [Read]( [The Accounting Practice in 2023: What the future holds for businesses]( HANNO COETZEE, ISSUED BY DIGITAL CFO Trends that are surfacing in the accounting industry in the lead-up to 2023 year include a flip in the role of the accountant, business owners taking control of their accounting and shift in the workload of accountants... [Read]( HR & Recruitment trends [Trends shaping the labour space in 2023 and beyond]( NATASHIA BARNABAS The world of work has changed dramatically over the past three years and continues to be shaped by a number of overarching trends, from societal influences, to technology, economic and political factors, and even environmental concerns... [Read]( [7 priorities for leaders in their 2023 HR strategy]( ANJA VAN BEEK More businesses are seeing the value of a human-centric strategy as change and upheaval in the workplace continue, says leadership consultant, Anja van Beek... [Read]( [Jump on these 3 trends for successful recruitment]( NELLY MOHALE Each year brings with it fresh recruitment trends; yet hopping onto each one is impossible. Decusatio's head of Human Capital, Nelly Mohale, highlights three trends vital for success in 2023... [Read]( [Predictions for employer branding inside and out]( CELESTE SIRIN Employer Branding Africa MD, Celeste Sirin provides five trends driving employer branding and EVP this year... [Read]( ICT trends [Cloud trends for 2023 in South Africa]( JONATHAN OAKER, ISSUED BY CLOUDZA As we unpack previous years achievements and plan for 2023, we see a common trend of heavy investment from stakeholders into the development of cloud services on the African continent... [Read]( [The big business trend going into 2023: using tech to do more with less]( LILLIAN BARNARD Microsoft South Africa CEO Lillian Barnard says organisations will learn to do more with less in 2023 by infusing technology into business processes and more... [Read]( [4 real tech trends coming your way in 2023]( ESTI KILIAN Itec SA's head of business development and marketing, Esti Kilian, reveals four tech trends that will be impacting local businesses in the coming year... [Read]( [Continued explosion of cyberattacks]( JOHN MC LOUGHLIN J2 Software CEO John Mc Loughlin says the cybersecurity trend for 2023 is going to be the continued explosion of attacks... [Read]( - [The evolution of hybrid app development]( - NICK DURRANT - [5 top cybersecurity predictions for African businesses in 2023]( - JACO NEL - [Keeping customers cybersafe is the not-so-stealth marketing trend for 2023]( - JAMES MCNAB - [Read more]( Legal trends [Beefing up competition law]( LERISHA NAIDU, ANGELO TZAREVSKI AND SPHESIHLE NXUMALO The team at Baker McKenzie Johannesburg's Antitrust & Competition Practice review the developments and discuss the continuing trends in competition law... [Read]( [Quitting quiet quitting - balancing the needs of employers and employees]( JOHAN BOTES Challenges faced by both employers and employees in the workplace call for a redesign of workforce policies, says Baker McKenzie's Johan Botes... [Read]( Property trends [Africa real estate trends to watch out for in 2023]( TILDA MWAI Estate Intel's Tilda Mwai explores some of the trends that have steered the market in 2022 and that will continue to impact the property market... [Read]( [Affordability will be the leading driver of real estate trends in 2023]( Payprop's Michelle Dickens and Johette Smuts unpack trends that will impact the real estate market in 2023... [Read]( [Trends set to impact the real estate sector in 2023]( JOANNE SOLOMON Joanne Solomon, CEO of the SA Reit Association, shares top trends set to impact the real estate sector during the year ahead... [Read]( [2023 the year for property businesses to take charge of their impact]( ULANA VAN BILJON Emira's Ulana van Biljon shares the "five Cs" for property companies wanting to drive genuine impact in 2023... [Read]( - [5 trends changing the world of work]( - LIANIE MINNY - [Let's gird ourselves for rentals in 2023]( - MATSELENG MOGODI - [Read more]( Retail trends [Retail's reality check]( HOWARD SAUNDERS Technology will reshape our world in beautiful ways, but techno-predictions are overhyped and the secret to great retail still lies in people and the engaging spaces that welcome them, says futurist Howard Saunders... [Read]( [What's next for payments in Africa?]( KAREN NADASEN How do payment providers prepare for the rapid growth of online shoppers in Africa? Karen Nadasen from PayU South Africa and the Ecommerce Forum of South Africa weighs in... [Read]( [Retail's future is the 'Theatre of Dreams']( JONATHAN CHERRY In a world desperate for joy, community and imaginative experiences, retailers have a unique, impactful platform on which to reconnect with people, writes futurist Jonathan Cherry... [Read]( [What South African consumers want from retailers in 2023]( SHANNON TEMPLE From affordability and sustainability to growing e-commerce expectations, DataEQ analyst Shannon Temple identifies the top consumer-driven trends emerging in SA retail... [Read]( [Sustainability - an overriding trend in fashion]( LUCILLA BOOYZEN Unsustainable clothing production was a huge issue before 2020, but the reality hit home during Covid when changes needed to be made to keep the fashion industry viable, writes SA Fashion Week CEO Lucilla Booyzen... [Read]( [Collaboration to power shift towards sustainable fashion]( CAROLINE NELSON A naturally sustainable mindset and an abundance of natural resources could help position South Africa as a sustainable fashion frontrunner, according to H&M's Caroline Nelson... [Read]( Tourism trends [How hoteliers should prepare for a cookieless world using first-party data]( STEWART SMITH To stay competitive this year and beyond, hoteliers must find new ways to collect and activate data, says Stewart Smith, managing director of sales, Middle East and Africa at Sojern... [Read]( Lifestyle trends [The state of play in South Africa]( MARTIN MYERS Martin Myers takes a look at the state of the music industry in South Africa today and in the future... [Read]( [Authentic content skyrockets while language barriers crumble]( TECLA CIOLFI Tecla Ciolfi of Texx Talks explores the trends we can expect in the music industry in 2023... 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