Welcome to BizTrends2023: BIG IMPACT!
We extend gratitude and respect to this year's trend contributors, sourced from South Africa's leading agencies, consultancies and business trend analysts across 19 sectors, who have generously shared their thought leadership and analysis with our readers. We hope your organisation will derive valuable insights from this comprehensive trend overview published throughout January - from trends impacting the now, to new emerging opportunities on the business horizon to plan for in the future. BizTrends2023 is made possible with thanks to: Kantar | Advertising trends; Brand South Africa | Marketing trends; 3RC | Youth Marketing trends; Kia | Automotive trends; Proline | Education trends; Digital CFO | Finance trends: and CloudZA | ICT trends. [VISIT #BIZTRENDS2023 SPECIAL SECTION>>]( Wishing you an impactful year in Biz!
The BizTrends Team [More heart - a micro trend that will make a mega difference]( GILLIAN RIGHTFORD Gillian Rightford of Adtherapy looks at the talent crisis in the creative industry and its consequences... [read]( [Going beyond the so-called "new normal"]( LOYISO TWALA Loyiso Twala, chief creative officer McCann Joburg, looks beyond the so-called new normal and what it means to the creative industry... [read]( [Global trends that will impact SA's creative industry]( JOHANNA MCDOWELL Johanna McDowell, MD Independent Agency Search and Selection Company (IAS), examines global trends that will impact the local creative industry... [read](
Advertising trends [Out of home media will shine, says Tractor Outdoor MD]( BEN HARRIS Thanks to a serendipitous combination of factors, it's outdoor media's time to shine... [Read](
CRM, CX, UX trends [The year of quality not quantity customer experience]( CRAIG HANNABUS Craig Hannabus, strategy director, Rogerwilco, says quality CX is in and quantity CX is out... [Read](
Digital trends [Digital marketing needs to grow up]( JACQUES DU BRUYNE Digital marketing is connected to society because of the channels it makes use of to communicate... [Read]( [The big impact of artificial intelligence]( CIARÁN MCKIVERGAN Artificial Intelligence (AI) will slowly start its journey to necessity in the advertising world in 2023... [Read](
Marketing trends [Marketing a driver of business strategy in insurance, says Momentum CMO]( NONTOKOZO MADONSELA Momentum CMO Nontokozo Madonsela says marketing needs to move past survival... [Read]( [4 marketing trends for a big impact in 2023]( KIRSTY BISSET Kirsty Bisset, MD of HaveYouHeard's Durban office gives four marketing trends to keep your eye on in 2023... [Read](
Media trends [No silver bullet for radio in 2023]( LLOYD MADURAI There is no silver bullet to radio, says Hot 102.7FM managing director... [Read](
Youth Marketing trends [Keeping youth interested in advertising key to industry success]( VERUSHA MAHARAJ AND CARMEN SCHAEFER Leading a school where we pride ourselves on preparing students for the rapidly changing world of marketing and advertising, we always try to keep a finger on the global pulse... [Read]( [Connecting with the disconnected youth. 3RC's learnings for brands]( KAY CHEYTANOV, ISSUED BY 3RC The youth are more disconnected than ever before. Cocooned in a bubble of social media, music, and podcasts but increasingly isolated from what's happening around them, their feelings, social connections, and brands... [Read](
Agriculture trends [SA agricultural trends to watch in 2023]( WANDILE SIHLOBO Wandile Sihlobo, head of agribusiness research at the Agriculture Business Chamber, shares what he believes will be a part of agricultural sector discussions in 2023, especially in the first half of the year... [Read]( [Agriculture and education - the combination that could have the greatest impact ever]( WYNAND ESPACH Agriculture and education taking hands, could create an enormous impact in Africa, says Wynand Espach, chief operating officer at Agricolleges International... [Read](
Automotive trends [Key trends in the automotive industry for 2023]( GARY SCOTT, ISSUED BY KIA SOUTH AFRICA January sees thousands of journalists, enthusiasts and industry representatives descend into Las Vegas for the annual Consumer Electronics Show (CES)... [Read]( [How EVs will shape new car design...and other trends]( GREG MARUSZEWSKI Volvo Car SA managing director Greg Maruszewski unpacks how electric vehicles will change the way new cars are designed... [Read]( [A surprise trend predicted for SA's pre-owned vehicle market in 2023]( RIKUS BLOMERUS Rikus Blomerus, CMO of WeBuyCars, predicts an unexpected trend for SA pre-owned car market in the new year... [Read]( [Car brands, dealers to fully embrace online shopping]( ERNEST NORTH It's only a matter of time before you'll be able to browse cars, click the buy button, apply for finance and get it approved/processed, says Naked Insurance co-founder Ernest North... [Read](
Construction & Engineering trends [Reinventing the way in which the world builds]( BONGANI DLADLA The CIDB's Bongani Dladla shares the latest innovations making their way from laboratories and computer screens to real-life building sites... [Read]( [Buildings in 2023 - here's to a smarter, sustainable future]( ANOOP HARIPARSAD As more buildings come online, it's important that cyber security becomes a major priority, says Schneider Electric's Anoop Hariparsad... [Read]( [New-gen technology will drive construction in 2023]( MORAG EVANS From 5G and the cloud to renewable energy, these new trends will impact traditional commercial construction, says Databuild's Morag Evans... [Read](
Education trends [Back to the classroom - education's 4 big trends for 2023]( STACEY BREWER It's time to roll up our sleeves and get down to the business of educating South Africa's children, says CEO of Spark Schools, Stacey Brewer... [Read]( [What trends will shape e-learning in 2023 and beyond?]( MICHAEL HANLY Michael Hanly, MD of New Leaf Technologies, looks at five trends for formulating a successful L&D strategy in 2023... [Read]( [Making a big impact with skills development that is future-fit and fit for purpose]( DANIEL ORELOWITZ As we look ahead, it's important to get some perspective and avoid getting stuck in the same ways of doing things, advises Daniel Orelowitz, MD of Training Force... [Read](
Energy & Mining trends [How digital innovation is future-proofing mining]( ANTON FESTER Sedna MD Anton Fester says 2023 will usher in strong growth in mining and industrial private LTE networks... [Read]( [New power supply model to transform SA's energy market]( NIVESHEN GOVENDER A liberalised energy market will connect customers who need energy and IPPs who are able to supply energy, says Sawea's Niveshen Govender... [Read]( [Will climate action see more private-public collaboration?]( ANDREW VAN ZYL SRK MD, Andrew van Zyl, looks at the impact of climate change on the public and private sectors... [Read](
Entrepreneurship trends [3 trends that will shape the future of Africa's fintech startups]( MICHAEL BOWREN Fintech is the fastest-growing startup industry in Africa, with over 5,200 companies spread across the continent in 2022, notes Michael Bowren of Finch Technologies... [Read]( [Trending opportunities for SMEs to stay ahead of the game]( CATHERINE WIJNBERG Fetola CEO Catherine Wijnberg offers an in-depth look at how SMEs and businesses can capitalise on trends this year... [Read]( [In 2023, venture builders will be SA's new VCs]( MITCHAN ADAMS The biggest trend in the local startup scene in 2023 is going to be the rise of venture builders (VBs) - companies that literally build other companies, says Mitchan Adams, founder of Aions... [Read](
ESG & Sustainability trends [The road to ESG - how SA can use 'social impact' to make environmental progress]( RAVI NAIDOO COP27 put the spotlight firmly on SA and the 'E' in ESG, says YES CEO, Ravi Naidoo... [Read]( [Companies expected to play increasingly significant role in making the world a better place]( TSHEGO BOKABA Effective CSI programmes are constantly evolving - businesses must do the same... [Read]( [Global decarbonisation slows as climate action disappoints]( LULLU KRUGEL South Africa is still the most carbon-intensive economy within the Group of 20, notes PwC's Lullu Krugel... [Read](
Finance trends [How Artificial Intelligence is changing the insurance industry as you know it]( OSCAR STARK The more an insurer knows about you, the better, writes Liberty group's Oscar Stark... [Read]( [Formal credit a double-edged sword for consumers]( BRETT VAN ASWEGAN Given a dramatic rise in the cost of living, financially constrained consumers are using short-term credit to help them overcome financial hurdles, says Wonga's Brett van Aswegan. [Read]( [The Accounting Practice in 2023: What the future holds for businesses]( HANNO COETZEE, ISSUED BY DIGITAL CFO Trends that are surfacing in the accounting industry in the lead-up to 2023 year include a flip in the role of the accountant, business owners taking control of their accounting and shift in the workload of accountants... [Read]( [Is this the death of crypto?]( FRED RAZAK With crypto markets crumbling around the world, and the recent collapse of major crypto exchange FTX, Fred Razak of CMTrading, comments on the future of crypto... [Read]( [Retirement fund trends: here's how they will affect South Africans]( CRAIG CHIDRAWI Craig Chidrawi, head of retirement at NMG Benefits, warns that only six out of every 100 South Africans will be able to retire comfortably... [Read](
Healthcare trends [Meeting your surgeon in the metaverse; can 2023 drive the metamorphosis of healthcare technology?]( AVSHARN BACHOO As post-Covid-19 reality gets caught up with political, economic and social volatility, optimistic technology innovations cast a future vision, pens Afrocentric's technology director... [Read]( [Climate change will affect healthcare and provision of services]( PAMELA HELLIG Researchers say climate change should serve as a catalyst for improving the healthcare system overall. Healthcare providers will have their work cut out for them, heeds Pamela Hellig of Insight Life Solutions... [Read]( [The rise of operational technology in the healthcare arena]( BRIAN SMITH While uptake of digital transformation may have been a little slower within the healthcare sector, the outlook for the future of African healthtech is promising, says Datacentrix consultant, Brian Smith... [Read]( [Navigating data overload in South Africa's healthcare sector]( WILLEM BOTES With rapid advances in technology ensuring change in the market is swift, SA businesses must keep up, or face being left behind, cautions Iron Mountain's Willem Botes... [Read](
HR & Recruitment trends [The world at work in '23]( KERRY MORRIS The recruitment industry has no choice but to adapt to thrive in 2023 and beyond. Kerry Morris, Tower Group CEO, sets out four trends impacting the world at work this year... [Read]( [Leadership in times of crisis - sink or swim]( BRIAN EAGAR As the world rolls from crisis to crisis, Brian Eagar, founder and CEO of TowerStone, takes a look at the leadership trends that will see organisations weather the storm... [Read]( [Businesses prepare for a recession]( LYNDY VAN DEN BARSELAAR As economies shrink and consumers tighten purse strings, ManpowerGroup SA MD, Lyndy van den Barselaar highlights the difficult decisions businesses will make to curb the impact of the recession... [Read]( [5 payroll trends to watch in 2023 and beyond]( JEFF RYAN While payroll may be a slow-moving sector, it is not left untouched by relentless advances in technology. Jeff Ryan, MD for AWCape, reveals the trends affecting this department... [Read]( [Top recruitment trends destined to make a big impact on the workplace in 2023]( DALYA KETZ Gcubed Boutique Recruitment MD, Dalya Ketz advises business to stay ahead of emerging trends and put measures in place to leverage such trends in their favour... [Read](
ICT trends [Cloud trends for 2023 in South Africa]( JONATHAN OAKER, ISSUED BY CLOUDZA As we unpack previous years achievements and plan for 2023, we see a common trend of heavy investment from stakeholders into the development of cloud services on the African continent... [Read]( [The major cybersecurity trends of 2023]( GERHARD SWART Gerhard Swart unveils the factors that predict that 2023 could be a defining year for cybersecurity trends... [Read]( [4 future technologies that will change how we think about IT infrastructure]( MATONE DITLHAKE Matone Ditlhake, CEO of Corridor Africa, names 4 future techonlogies that will change our perception of IT infrastructure... [Read]( [The major trends to impact the data landscape in 2023]( KATE MOLLETT There is a growing trend toward double and triple extortion, where even when affected organisations pay the ransom, says Kate Mollett... [Read](
Legal trends [African fintech is trending]( ASHLIN PERUMALL Ashlin Perumall, Baker McKenzie partner, looks at African fintech trends and the ways in which the sector will continue to expand across the continent in 2023... [Read]( [Say goodbye to the one-trick pony | Law trends 2023]( KOOS BENADIE Koos Benadie, head of Commercial Law at Barnard, looks at trends impacting law firms and the way they operate in 2023... [Read]( [Trends in dispute resolution - ESG compliance and risk management in Africa]( DARRYL BERNSTEIN Baker McKenzie's Darryl Bernstein discusses trends in environmental, social and governance (ESG) strategies as an essential component of business operations... [Read](
Logistics & Transport trends [In 2023, supply chains must anticipate disruptions and have processes to manage them]( MJ SCHOEMAKER Along with the overarching drive to future-proof supply chains, there are some specific supply chain trends that are emerging from a disruptive world, says MJ Schoemaker, president of Sapics... [Read]( [Global and local market volatility to continue into 2023]( DENYS HOBSON Importers and exporters can expect more stability on certain fronts, says Denys Hobson, head of logistics at Investec for Business... [Read]( [3 key approaches to maintaining sustainable logistics in 2023]( LIAM CONNORS Liam Connors, client director at BT Global, shares three key approaches that can assist logistics companies in their carbon reduction and thus sustainability efforts... [Read](
Property trends [Pockets of opportunity in a tough residential property market]( HAYLEY IVINS-DOWNES Lightstone's Hayley Ivins-Downes shares five key trends for 2023 in the residential property market... [Read]( [Elevating the mall experience from the ordinary to the extraordinary]( HELOISE MGCINA Post-pandemic, several new trends have emerged that malls would do well to heed... [Read]( [Challenges and opportunities for the residential market]( PAUL STEVENS Paul Stevens, CEO of Just Property, shares his thoughts on some of the challenges and opportunities that lay ahead during 2023... [Read](
Retail trends [Greater online retail expectations and a changing basket at checkout]( FREDERIK ZIETSMAN With sustained growth in e-commerce adoption, Takealot CEO Frederik Zietsman shares the key industry trends e-tailers need to know to be successful and remain competitive... [Read]( [How to win in sub-Saharan Africa's retailing landscape]( CHRISTELE CHOKOSSA The sub-Saharan African retail market will offer opportunities to those who grasp the profound social and economic divides, writes Euromonitor International's Christele Chokossa... [Read]( [Top beauty and healthcare trends to watch in 2023 and beyond]( BERTINA ENGELBRECHT Clicks Group CEO Bertina Engelbrecht presents four key trends that will facilitate the health and beauty industry's next growth wave... [Read]( [Shoppers get back to the new normal]( GED NOOY SA retail looks set to succeed in 2023, but companies must understand the evolution of shopper needs and potential challenges on the horizon, says NielsenIQ MD Ged Nooy... [Read]( [Top 6 alcohol landscape trends emerging in SA]( MAIJALIINA HANSEN-CHIPPS While many consumers defaulted to pre-pandemic behaviours, economic and cultural shifts have entrenched key trends in the local market. Distell's Maijaliina Hansen-Chipps unpacks... [Read]( [#Retail2023 What to look out for in 2023 and beyond]( ISSUED BY SMART MEDIA According to a [recent study]( conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch... [Read](
Tourism trends [Technology, sustainable travel to go hand-in-hand as the world continues to be on the move]( HARIPRASAD VISWANATHAN Hariprasad Viswanathan, head of sub-Saharan Africa at VFS Global shares five key trends that will impact international travel in 2023... [Read]( [Renewed focus on domestic, intra African travellers among top themes for 2023]( TSHIFHIWA TSHIVHENGWA Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa shares the top themes that will influence domestic and intra African travellers in 2023... [Read]( [The reckoning of 2023]( PAUL DE WAAL Paul de Waal, founder and CEO of Wetu says that 2023 will be a year filled with opportunities and that forming the balance between human and digital is imperative for success in a tech-heavy world... [Read]( [Bridging the skills shortage gap is key to the travel and tourism industry's post-pandemic recovery]( ENVER DUMINY A collaborative effort to upskill our unemployed workforce is crucial for the future of the travel and tourism sector, says Enver Duminy, CEO of Cape Town Tourism... [Read](
Lifestyle trends [What's happening in the restaurant industry?]( RYAN COLE As the industry slowly but surely recovers from the impact of the last two years, Ryan Cole from Salsify looks at what the year ahead may hold... [Read]( [Where to next for wellness?]( LYNDSAY WEBSTER-ROZON The wellness industry is at an interesting junction. Marketing director at Virgin Active South Africa Lyndsay Webster-Rozon explores this idea... [Read]( [What happened to the live event industry?]( GREG WALSH G&G Productions CEO Greg Walsh looks at how the live event industry has changed and will change in the coming years... [Read](
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