Special Edition: BizTrends2021

#BizTrends2021 is here! With all the technological, cultural and socio-political trends currently rocking our world, we are especially grateful for the contributions from SA's finest minds who have made it possible for us to once again curate a valuable trend repository across 18 industry sectors. [READ ALL TRENDS>>]( Register now for BizTrends2021 - 28 Jan 2021 Don't miss out as trend 'rockstars' point to new 'north stars'. The BizTrends2021 - Towards New Norths and New Narratives online event will be lead by futurists Dion Chang, Bronwyn Williams, Boniswa Peziza, Ann Nurock, Doug Place, Ndeye Diagne, Musa Kalenga and Luzuko Tena on Thursday, 28 January. [BOOK NOW & MORE INFO]( On behalf of our valued sponsor SAP Concur, partner Flux Trends, in association with IAB SA (Interactive Advertising Bureau), ACA (Association for Communications and Advertising) and MASA (Marketing Association of South Africa), we welcome you aboard BizTrends2021. In hope and gratitude, The BizTrends team [Media trends; the picture is not pretty, and it will get worse]( STYLI CHARALAMBOUS Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution... [read]( [The year of creating a new age Disneyworld]( SIYA METANE With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...[read]( [Leadership during Covid-19 and beyond]( FAEEZA KHAN Popularised by the US Army as a result of the extreme conditions in Afghanistan and Iraq, the acronym VUCA - volatility, uncertainty, complexity and ambiguity - was widely used to refer to our pre-Covid world... Then the pandemic hit...[read]( [The revolution will be digitised and automated]( JOEY KHUVUTLU Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic...[read]( [Futurist-in-chief Dion Chang to lead BizTrends2021 - Towards New North and New Narratives]( ISSUED BY BIZCOMMUNITY.COM Bizcommunity, in partnership with South Africa's leading business trend consultants Flux Trends, invites you to join BizTrends2021 - Towards New North and New Narratives on Thursday, 28 January 2021... [Read]( Marketing & Media Trends Top Trends [Advertising and Covid-19]( SIBUSISO SITOLE It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape... [Read]( [Why radio remains a content stalwart in 2021]( DEIRDRE KING After almost 100 years of radio in South Africa, it's only fitting that this 'timer' medium became our companion in the year that needs no restatement... [Read]( [Mergers, acquisitions and deaths of agencies]( CÉSAR VACCHIANO The Covid-19 pandemic has accelerated a process of mergers in our industry... [Read]( [The 'blessings' of Covid continue into 2021]( JOHANNA MCDOWELL It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue... [Read]( [Tracking memories and using nostalgia]( NICOLA COOPER Recognising changing behaviours and understanding your consumer's lifestyles and attitudes demanding adaption to forward-thinking and emotional intelligence needs to guide your future strategies and developments... [Read]( Advertising trends [Humanise your brand with sustainable advertising]( NOMBINI MEHLOMAKULU In the last 20 years, there has been an increased call for companies and corporates to behave in a socially, economically and environmentally way to foster a culture of sustainability. Across the globe, we have seen boards put a greater emphasis on sustainability... [Read]( [Creativity and technology, the best of both in 2021]( BRETT MORRIS Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value... [Read]( CRM, CX, UX trends [Communication refocuses on people-centricity]( KARYN STRYBOS Communicating with all stakeholders has become more important than ever and this will have a significant impact on the trends influencing these engagements in 2021 and beyond... [Read]( [Consumer habits and shopping preferences]( JASON STEWART Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences... [Read]( [What will customers expect from you in 2021?]( ROBIN FISHER Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021... [Read]( Digital trends [What will shape digital storytelling in South Africa in 2021]( MONGEZI MTATI In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020... [Read]( [Digital marketing comes under the spotlight in 2021]( ROAN MACKINTOSH Digital marketing was, for many brands, the saviour of 2020. This has been both a blessing and a curse for local CMOs, who now face massive performance expectations for the year ahead.... [Read]( [Reinvent, redirect, discard and restore]( ANN-MARI HÖFINGER 2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same... [Read]( [The changing faces of marketing]( GLEN MEIER It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving? [Read]( Marketing trends [B2B CMO's need to be a little bit braver, bolder in 2021]( WARREN MOSS In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo.... [Read]( [Will Covid accelerate the declining trend in marketing effectiveness?]( STUART SIMS Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness... [Read]( [Empowering digital marketing teams to meet 2021's challenges]( NIAMH NICLIAM The digital acceleration of the last two years, but most especially during 2020, has placed a growing focus on digital marketing delivery... [Read]( [Tech democratisation will set the tone for 2021]( ANDREW SMIT AND JOHAN WALTERS If Covid-19 was the villain of 2020, then digital was the hero. As in-store transactions plummeted, e-commerce rushed in to pick up the slack. Rapid digitalisation saw smaller companies suddenly able to compete directly with our large enterprises... [Read]( Media trends [Innovation and collaboration will shape a more sustainable future for musicians]( LINDANI NTSIBANDE While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt... [Read]( [The impact of the media evolution on PR and communication]( FRANCOIS VAN DYK Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year... [Read]( [The platform isn't going to matter]( RICHARD LORD Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown... [Read]( Events & Conferences trends [Nurturing events back to life]( KELLY MCGILLIVRAY Kelly McGillivray, squadron leader at theSquad Creative Events tells us what she thinks eventing will look like in 2021... [Read]( More industry trends Agriculture trends [Recovery starts now - looking back at 2020 and ahead to a more resilient region]( PATRICE TALLA In recent years, Africa has recorded the fastest growth globally in the number of hungry people and will have the highest total number of hungry people in the next decade if we cannot reverse current trends... [Read]( - [Agricultural review of 2020 and outlook for the year ahead]( - [JOHN HUDSON]( - [Read more]( Automotive trends [Trends that will shape the vehicle industry in the short to medium term]( FAISAL MKHIZE There are signs of an economic recovery afoot, bringing with it a promise of improved business and consumer confidence and further release of pent-up demand. But it may yet be too early to confirm an ease of pressure on the sales pitch. [Read]( - [Reshaping the next phase of the motor retail industry]( - [MARK DOMMISSE]( - [Read more]( Construction & Engineering trends [The engineering workforce of the future will be digitally inclined]( SELVAN MURUGAN Over time, we have seen that much of the problem-solving, analysis and synthesis and heavy mathematical lifting is now done by computers. Gone are the days where engineers are seen pouring over drawing boards... [Read]( - [Achieving developmental goals through construction]( - [CYRIL VUYANI GAMEDE]( - [Read more]( CSI & Sustainability trends [Sustainability is key for social investment in 2021]( KERI-LEIGH PASCHAL Every year around this time, I write a blog that looks at the trends in the social investment space for the coming year. This year, that's a real challenge: in a world turned upside down by Covid-19... [Read]( - [Finding solutions to the complexities of 21st century youth unemployment]( - [GABRIEL HAMUY]( - [Read more]( Education trends [Addressing educational issues and making improvements in 2021]( MALCOLM MOOI In 2020, the education sector came under major scrutiny in what can best be described as 'the most turbulent year yet'... [Read]( - [10 e-learning trends that enhance workforce performance]( - [MICHAEL HANLY]( - [Read more]( Energy & Mining trends [Mining's year ahead will demand deep innovation]( FREDERICK CAWOOD Mining's immediate future is to be impacted not just by economic cycles or established trends, but by structural issues demanding urgent and deep innovation... [Read]( - [Just energy transition will continue to accelerate]( - [BEN BRIMBLE]( - [Read more]( Entrepreneurship trends [4 qualities VCs will look for in entrepreneurs in 2021]( PHILANI SANGWENI 2020 has been difficult for everyone, but businesses have faced an especially tough time. A few startups have, however, risen above the storm, managing to continue on their upward growth trajectory... [Read]( - [6 key trends for small businesses in 2021 and beyond]( - [MIKE ANDERSON]( - [Read more]( Finance trends [How life insurers can transform the customer experience in 2021]( GARETH QUINN If Covid-19 has shown us anything, it underlined the fact that the future of life insurance belongs to the insurers who go out of their way to make their customers' lives simpler and easier by delivering exceptional experiences... [Read]( - [Shifting towards a digital - but still human - approach]( - [HENRY VAN DEVENTER]( - [Why spending will be the most important thing to watch in 2021]( - [ISSUED BY SAP CONCUR]( - [Read more]( Healthcare trends [Healthcare innovations to look out for]( MOSHE LICHTENSTEIN A significant part of 2020 was riddled with the Covid-19 pandemic, thus negatively affecting the healthcare sector. To combat some of the challenges in treating conditions such as the coronavirus and healing chronic wounds, there are several healthcare innovations to look out for in the coming year... [Read]( - [3 emerging medical scheme membership patterns]( - [NERINE BRINK]( - [Read more]( HR & Recruitment trends [Race and culture will be at the forefront of the corporate agenda]( IAN FUHR Traditionally, trends are a continuation of the growth and changes that societies, industries and markets are experiencing. 2020 accelerated some things and caused a complete upheaval in others. These are the three biggest cultural and leadership trends that I believe will shape businesses in 2021... [Read]( - [The people management landscape for 2021]( - [JONATHAN GOLDBERG]( - [Read more]( ICT trends [What the new year holds for cybersecurity]( BRIAN PINNOCK The year 2020 has been one of the most challenging years in recent memory, both in terms of the effects of the coronavirus pandemic on societies and economies around the world, and the impact of a dramatic rise in cybercrime... [Read]( - [Looking ahead at the smartphone market]( - [MICHELLE WYNNE]( - [Global executives look to digital transformation to support recovery]( - [ISSUED BY SAP CONCUR]( - [Read more]( Legal trends ['Wealth tax' unlikely to be government policy in near future as pressure on tax base mounts]( ALBERTUS MARAIS Looking back at 2020, the most significant development on the tax front must certainly have been government's tax relief measures aimed at helping businesses mitigate the impact of the Covid-19 pandemic... [Read]( - [Key industry group trends in post-pandemic Africa]( - [WILDU DU PLESSIS]( - [Read more]( Logistics & Transport trends [How the aviation industry is taking off during the pandemic]( ANAND YEDERY Safety protocol, communication and collaboration across industries is key to economic recovery... [Read]( - [2021 holds supply chain profession's greatest endeavour ever]( - [RICHARD DOS SANTOS]( - [Read more]( Property trends [There's good news as well as bad for the property industry]( PAUL STEVENS Looking ahead, here is our forecast for South Africa's property landscape in the year to come... [Read]( - [Revitalising property markets through inner-city investment and refurbishment]( - [PAUL JACKSON]( - [Read more]( Retail trends [The path forward for retail in 2021]( MATTHEW LEIGHTON A high-level look at how innovation and agility could reshape one of SA's juggernaut industries... [Read]( - [The evolving e-tail landscape]( - [VILO TRSKA]( - [Read more]( Tourism trends [The value shift - how the travel customer has changed]( NATALIA ROSA For those of us who work in the travel industry, we know that travel as we knew and loved it, is over. As consumers grapple with uncertainty during this time, their purchasing behaviour has become more erratic and quite frankly almost impossible to predict... [Read]( - [The 2020 hotel crash and 2021 crystal ball]( - [DEREK MARTIN]( - [Read more]( Lifestyle trends [7 prospects and necessary shifts for the arts]( RUCERA SEETHAL All disciplines in the arts are undergoing big transformations. We can anticipate continued shifts into new directions this year. They may not feel resolved or final, but they will be necessary shifts at this point, to rebuild a new landscape for the arts and audiences alike. Here are some of the trends that are likely to lead in 2021... [Read]( - [Finding purpose and wellbeing through travel]( - [MARIETTE DU TOIT-HELMBOLD]( - [Read more]( FOLLOW US [List company]( [List CV]( [List new business]( [List portfolio showcase]( [List profile]( [Submit event]( [Submit gallery]( [Submit job ad]( [Submit new appointment]( [Submit news]( [Submit noticeboard]( [Submit op-ed contribution]( [Home]( [My job ads]( [My events]( [My company]( [My CV]( Advertising: We welcome your sales enquiries! Email [sales]( and read more about our [advertising rates]( 1st Floor, 250 Albert Rd, Woodstock, Cape Town, 7925, South Africa. Tel +27 (0)21 404 1460 © 2020 bizcommunity.com. All rights reserved. [Unsubscribe]( &mi=1067513&nh=5wntA). [Change subscription]( &mi=1067513&nh=5wntA&ss=n). [Subscribe](. [Change email](. [Change frequency to WEEKLY]( &mi=1067513&nh=5wntA&ss=n).[open]