Promo: Meet the New SRAM RED & Hammerhead Karoo

Check out BikeTiresDirect's video overviews of the latest and greatest from SRAM BikeTiresDirect is pleased to present the lightest electronic groupset ever — the completely overhauled [SRAM RED AXS E1]( drivetrain & [Hammerhead Karoo](. In case you missed it when the groupset & computer dropped a month ago (or just want to relive launch day!), here's an overview of what you can expect from the latest and greatest from SRAM. [ Shop the Collection]( Beginning with the shift-brake system, hood shape and lever architecture have been updated to fit all hand sizes and feature independent reach and contact point adjustment, allowing the rider to personalize their setup completely. Brake lever ergonomics and caliper operation are improved for more powerful and responsive braking right at your fingertips and new ‘Bonus Buttons’ offer ANT+ device control or auxiliary shift options, unlocking almost limitless customization of each rider’s cockpit. It wouldn’t be AXS without an easy wireless front and rear derailleur setup. Only this time it’s lighter and more efficient. Oversized ceramic X-SYNC pulleys on the RED AXS rear derailleur increase drivetrain efficiency and help keep your chain running smoothly. [ Shop the Collection]( Want to learn more about the RED AXS? [Read what the BikeRumor team thought!]( RED AXS [Cranksets are available in 1x]( and [2x options]( with an optional [power meter upgrade]( and a wider range of crank lengths to better meet current trends. Finally, with Hammerhead joining the SRAM family, the [Karoo cycling computer]( is not only one of the best premium electronics on the market, but now connects seamlessly with the AXS ecosystem giving the rider complete equipment awareness on the bike. Join us for a closer look at the new [components]( and [computer]( over on [BTD's YouTube]( or [snag yourself a groupset at BTD](. [ Shop the Collection]( Want to learn more about the Hammerhead Karoo? [Read what the BikeRumor team thought!]( This email is sponsored by our partners at BikeTiresDirect [Facebook icon]( [Instagram icon]( [Twitter icon]( [Website icon]( [Logo] Copyright (C) 2024 BikeRumor. All rights reserved. You are receiving this email because you opted in via our website. Our mailing address is: BikeRumor 8605 Santa Monica Blvd PMB 30337 West Hollywood, CA 90069-4109 USA Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe](