What does it take to build amidst the complexities of the African market?

[View in browser]( Busayo Oladejo Product manager, Big Cabal Media Tolu Saba Head of product, Brass Makera Kigaraba Principal product manager, M-KOPA Yarmirama Ashama Senior product manager, Cowrywise Hey there, It’s a great thing to want to build for the African market, however, it’s important to consider some of the bottlenecks associated with operating in Africa and how that will impact the adoption of your product. When one looks at complexities such as the low consumer spending power, infrastructural limitations, and other factors that may influence consumer behavior, it’s clear to see why building for the African market isn’t particularly easy. These aside, there are also a few differences that exist between African countries that can impact how people interact with a product across multiple markets. So how do founders and product managers navigate this terrain? On Friday, the 29th of July, at 11 AM (WAT), we’ll be discussing this on an interesting edition of TechCabal Live. Kelechi Njoku, senior editor at TechCabal will be speaking with Yarmirama Ashama, senior product manager, Cowrywise; Makera Kigaraba, principal product manager, M-KOPA; Tolulope Saba, head of product, Brass and Busayo Oladejo, product manager, Big Cabal Media. Click on the button below to register. [Register here]( Sincerely, Eniola Sosan Event Assistant, TechCabal Insights TechCabal 18 Nnobi Streeet, Surulere, Lagos VA 22193 Nigeria You received this email because you signed up on our website or made a purchase from us. [Unsubscribe]( [Sent by MailerLite](