Catâs out the bag! Weâre dropping ALL the details on our new solution â including when YOU can order Dear {NAME}, This past week, I showed you STUNNING before and afters from women using a (never-before-released) solution Dr. Danielpour and I have been secretly working on⦠A new formula so advanced, it can visibly âiron outâ stubborn wrinkles and dark spots along the chest⦠While simultaneously smoothing, tightening, and brightening the look of skin ANYWHERE you apply it â including your decolletage, neck, arms, thighs, and even hands. (Hereâs a few of those incredible transformation pics, in case you missed my last email): These jaw-dropping transformations took place in just 8 short weeks⦠And 95% of early users also said they noticed an IMMEDIATE smoothing effect.* I mean⦠just take a look at these INSTANT before & afters!* Well today, Iâm finally ready to reveal EVERYTHING about this exciting discovery⦠And show you why weâre 100% certain this is our most advanced breakthrough in the field of at-home skin rejuvenation to date. So, let me start out by revealing one of the most asked about parts of this new solution â its name!
 Beverly Hills MD®
Age Defy Retinol Body Oil
But make no mistake, {NAME} â this is NOT your ordinary retinol product⦠and itâs nothing like any body oil youâve used before either⦠However, before I tell you how this cutting-edge body oil works â I have one very important announcement to make: Age Defy Retinol Body Oil will officially be released to BHMD subscribers NEXT FRIDAY (February 17th, 2023) at exactly noon EST. However â since you made the smart move and joined Early Access... You'll recieve your order link Friday at 11AM EST... giving you a full hour headstart to grab your bottles! (And believe me, it's a good thing you joined when you did. Early Access is filling up fast... meaning we anticipate selling out QUICK!) Alrighty, now that you know when you can claim your supply... letâs get to the good stuff: The Origin Story Behind This Fascinating âClinkle Fightingâ Creation Now, the reason Age Defy Retinol Body Oil is powerful enough to fix saggy, crinkly skin anywhere on the body⦠Is because it was initially created to fix the MOST stubborn âage tellâ of all: THE CLINKLE. The term âclinkleâ is a combination of âcleavageâ and âwrinkleâ â And even though itâs one of the biggest âage giveawaysâ there is â itâs notorious for being one of the most challenging areas to address. Because while fixes for the face â like Botox, fillers, and advanced skincare are all more widely available than ever before⦠These solutions are largely ineffective for your chest and decolletage. (Iâll explain why in just a moment.) Which has left many women â including many of my own clients â with a chest and decolletage that look years older than their face. And unlike signs of aging on the face â eye crinkles, 11âs, or sagging jowls â which affect just about everyone sooner or later⦠Signs of aging on the chest seem to really only target women. Why is that? Well, one obvious answer is breasts. Many women will experience extra chest wrinkles, simply because of the weight of their breasts pulling their skin down⦠And years of wearing v-neck shirts, tank tops, and swimsuits mean that sun damage adds up quickly on the chest â leading to more dark spots, wrinkles, and loss of collagen. But unfortunately, clinkles, crepey skin, and dark spots on the body are tough to tackle. For example: One day I was in the studio filming some videos, when one of our employees, Janet, stopped by to ask me a quick question. She wasted no time in getting to the point: Dr. Layke â Iâve got this huge WRINKLE on my chest! No matter what I do I canât get rid of it. Janet noticed the wrinkle was most pronounced after sleeping on her side⦠so she switched to sleeping on her back. It helped a little, but it was still there. Like many women, she even tried sleeping with a pillow between her breasts to keep them from being squashed together and creating more wrinkles and creases as she slept. But it didnât help. She wore chest patches, used heavy-duty moisturizers, and even tried doing some at-home peels. And still: A deep, visible wrinkle. A crepey, spotted decolletage. An âoldâ chest. It was clear to me how much it bothered her â I could see it all over her face⦠And I knew we could find a solution to help her feel her best⦠even though so far, everything sheâd tried hadnât helped enough. So I promised her right there on the spot Iâd figure it out, if she could give me a little time⦠After I left, I went straight back to the office to research this problem. Now, like I mentioned earlier â unless you wanted to undergo a surgical solution, there was no quick & easy way to get RID of the look of clinkles⦠And thatâs exactly why the âchest-smoothingâ patches Janet tried hadnât worked. Theyâre meant to smooth out the look of your chest â but the results are only temporary. Itâs kind of like using tape to give yourself a face-lift. Sure, it pulls the skin taut (for a little while) â but it doesnât address the underlying issue. So once you remove it, the âproblem areaâ becomes visible again. But I knew: If we could find a deeply hydrating and moisturizing solution, it could help deliver nutrients your skin desperately craves to look plump, smooth, and firm. Naturally, my first thought was to start with a vial of our famous: Microencapsulated Retinol As you may know, retinol is KEY for helping hydrate your skinâ¦1 Because it sloughs off layers of dead cells, and makes your skin more receptive to moisture. Plus it can even help perfect the look of dark spots, plump up wrinkles, and increase âcell turnoverâ â so your skin looks bright, youthful, and fresh. Now, if youâve been here for a while, you may remember a few years back Dr. Danielpour and I developed a revolutionary new retinol serum for the BHMD family⦠And people have been raving about their results ever since. However, that retinol was specifically designed to be applied to skin on your face⦠But the clinkle, crepey skin, and dark spots on your chest are different from wrinkles on your face. Because the skin on your chest is quite thin, especially compared with the rest of your body.2 And itâs put under tons of pressure â every time you cross your arms, sleep on your side, toss or turn during the night, or reach for something in a high cabinet⦠Each of these movements presses and stretches your chest skin⦠Which means the elastin and collagen in your chest are stretched thin, too. And as we age, it gets harder for it to SNAP back like it used to. (As you likely know, elastin and collagen are the structural proteins of your skin â and form a tight network which helps to keep your skin firm and taut.) But after a lifetime of doing these everyday movements, over and over again, you can imagine â those proteins can break down quite quickly. So the chest is often the first place women start to notice wrinkles â and itâs also a very difficult area to treat unless you want to get surgical treatments! So, I started with a base of a super powerful microencapsulated retinol weâd been researching, called Cellucap R. Itâs pure retinol, encapsulated in microscopic little capsules. The capsules protect the retinol, preventing it from breaking down too quickly. (As you may know, retinol is highly sensitive to light â which causes it to quickly lose potency. Thatâs exactly why a good retinol formula is meant to be used at night.) The microencapsulation protects the retinol, and also ensures when you apply it, itâs fresh â and it works. In fact, women who tested Celluap R its own used it twice a day⦠and after just one month: 90% of women agreed the appearance of their fine lines and wrinkles were reduced⦠Plus, everyone â a whopping 100% of women â agreed their skin felt significantly firmer⦠That it was healthier and younger-looking⦠and their skinâs radiance, softness, and smoothness was significantly improved.3 I knew with such impressive results, Cellucap R was the perfect place to start. But to really tackle an aging decolletage and body, we had to do more⦠To help lighten the look of dark spots, iron-out the appearance of crepey skin, and target the clinkle for a lifted, tighter, firmer-looking chest. First off, I knew we had to find a way to address the underlying issue â The loss of collagen and elastin which causes aging skin to sag. So I started sifting through stacks of scientific research â and I made sure to include studies on ingredients sourced from all over the world... And my answer came all the way from Africa! Thereâs a special tree that grows on the Savannah, called the marula tree. And while marula has been eaten for thousands of years by the folks who live there⦠the rest of the world is just recently catching on to how fantastic it is for anti-aging.4 The fruit of the marula tree produces this amazingly potent oil â which is known to help âblockâ collagen and elastin from breaking down.5 So it helps keep your skinâs structure intact, even on the most sag-prone areas (like your chest, upper arms, and thighs). And if thatâs not impressive enough⦠Marula oil helps deeply hydrate dry skin â and then locks in moisture, so your skin looks plump and fresh.6 So not only can it look firmer, itâll feel silky smooth and totally gorgeous. I knew I had to get marula oil added into our solution. At the same time, Dr. Danielpour had come across another amazing African beauty oil⦠And once he showed me the research, I knew it could bring things to the next level for anyone who wanted to smooth out the look of crepey skin on their body: The âCleopatra Secretâ to Smoother Skin Iâm talking about moringa seed oil. Ancient Egyptians used to slather moringa mixtures all over to address the look of wrinkles.7 And thousands of years later â weâve rediscovered what a powerful âskin-smoothingâ tool moringa is! Moringa oil has been shown to help revitalize the look of skin by âironing outâ the look of rough texture, and helps skin feel more elastic and hydrated for a youthful look.8 Exactly what we needed to help smooth out the look of clinkles â perfect. With our microencapsulated retinol, moringa, and marula, we had an incredible firming, tightening, and smoothing serum. But we still needed ONE more thing: Something to address the look of those hard-to-tackle dark spots that tend to crop up on the chest. Now, retinol is great for addressing the look of dark spots â But I wanted to find something to crank up its effects for the decolletage⦠considering the chest gets exposed to so many UV rays, leading to those really stubborn, splotchy spots. So I did a little digging... and what I found surprised even me! Because instead of uncovering some high-tech, lab-grown âlighteningâ compound... I learned one of the most effective (and least utilized) ways to tackle sun spots could be found at your local grocery store: Mangoes. Now, if youâve ever eaten one of these juicy, delicious fruits, you may know⦠Theyâve got a MASSIVE seed inside of them! And for a long time, people just tossed them into the garbage without a second thought. However, research shows those seeds are chock full of antioxidants and other nutrients which can help stop the look of dark spots.9 When you extract this goodness out of those big mango seeds, you have the perfect dark-spot corrector. Dr. Danielpour and I experimented for months to find the exact right ratio of all these different oils â to create a light, non-greasy, comfortable formula to help address the look of deep wrinkles, creepy skin, and dark spots on your chest and body. And letâs just say â Age Defy Retinol Body Oil defied our expectations (no pun intended!). Within just 1 month⦠Over 90% of users said their skin felt far SMOOTHER.* 95% said their skin felt SOFTER, more SUPPLE, and HYDRATED. (All key signs your skinâs collagen is getting the nourishment it needs!) And the vast majority of users reported their skin appeared FIRMER, TIGHTER, and more EVEN-TONED.* And in just 4 more weeks, the majority of these numbers SKYROCKETED to 100%. Nearly everyone was seeing SOFTER, SMOOTHER, HEALTHIER looking skin from head to toe!* (I wasnât kidding when I said this might just be our biggest innovation to date!) Safe to say, Dr. Danielpour and I are elated YOU can get your hands on Age Defy Retinol Body Oil next Friday (February 17th). Now, you might be wondering whether a solution this advanced will fit into your budget â which I completely understand. After all, many commercial skincare companies would jump at the chance to charge over $250+ dollars for an oil blend that delivers such intensive results. But {NAME}, you know how important it is to us to make our formulas accessible to women everywhere⦠And thanks to our long-time relationships with beauty labs across the globe⦠I can assure you Age Defy Retinol Body Oil wonât cost you anywhere near $250. (In fact, it wonât even cost half as much!) And because we know times are tough on everyoneâs wallet at the moment, I can promise that when you order this formula on February 17th⦠Youâll be given an exclusive introductory discount that will drop the price FAR BELOW $100. But like I said, due to tricky production timelines, this introductory batch is VERY limited⦠Meaning once bottles go on sale â theyâre going to sell out VERY fast. This is why even though you have a full hour headstart, I HIGHLY recommend grabbing your supply the moment the order link hits your inbox. (There's always the chance we sell out during early access â and that's the last thing I want to happen.) Just think: Your chance at the most dramatic âtotal bodyâ makeover is officially one week away. YOU could watch your skin do a complete 180 â just like in the photos we shared. So do a little happy dance⦠And let the countdown begin! Your Beverly Hills MD, Dr. John Layke P.S. Seeing our userâs before & after pics is one thing⦠But what really floored me during the trial was the effect this had on their confidence. Hearing how much Age Defy Retinol Body Oil has helped them feel incredible in their skin again was truly moving⦠And so, Iâm going to share some of their firsthand accounts with you next week. So keep your eyes peeled for our upcoming email! Sources:
1. Landau M, Geister TL, Leibou L, et al. Validated assessment scales for décolleté wrinkling and pigmentation. Dermatologic Surgery. 2016;42(7):842-852. doi:10.1097/dss.0000000000000786
2. Landau M, Geister TL, Leibou L, et al. Validated assessment scales for décolleté wrinkling and pigmentation. Dermatologic Surgery. 2016;42(7):842-852. doi:10.1097/dss.0000000000000786
3. McDaniel DH, Mazur C, Wortzman MS, Nelson DB. Efficacy and tolerability of a double-conjugated retinoid cream vs 1.0% retinol cream or 0.025% tretinoin cream in subjects with mild to severe photoaging. Journal of Cosmetic Dermatology. 2017;16(4):542-548. doi:10.1111/jocd.12381
4. FABI SABRINA GUILLEN. Fillers for the Décolletage Area. Practical Dermatology. September 2015.
5. Tagra Biotechnologies. Cellucap R Stabilized Pure Retinol.
6. Kleiman R, Ashley DA, Brown JH. Comparison of two seed oils used in cosmetics, moringa and marula. Industrial Crops and Products. 2008;28(3):361-364. doi:10.1016/j.indcrop.2008.04.003
7.Shoko T, Maharaj VJ, Naidoo D, et al. Anti-aging potential of extracts from Sclerocarya Birrea (A. Rich.) Hochst and its chemical profiling by UPLC-Q-TOF-MS. BMC Complementary and Alternative Medicine. 2018;18(1). doi:10.1186/s12906-018-2112-1
8.Komane B, Vermaak I, Summers B, Viljoen A. Safety and efficacy of Sclerocarya Birrea (a.rich.) Hochst (marula) oil: A clinical perspective. Journal of Ethnopharmacology. 2015;176:327-335. doi:10.1016/j.jep.2015.10.037
9.Kleiman R, Ashley DA, Brown JH. Comparison of two seed oils used in cosmetics, moringa and marula. Industrial Crops and Products. 2008;28(3):361-364. doi:10.1016/j.indcrop.2008.04.003 *Not a scientific study. Individual results can and will vary
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